Diane L. Velasquez
Other affiliations: Dominican University
Bio: Diane L. Velasquez is an academic researcher from University of South Australia. The author has contributed to research in topics: Government & Collection development. The author has an hindex of 6, co-authored 14 publications receiving 85 citations. Previous affiliations of Diane L. Velasquez include Dominican University.
TL;DR: In this article, the authors present ways for managers to attain the phenomenological attitude and recognize the unique relationship of self and other, plus the realization that action is intentional (meaning that being conscious means being conscious of something).
Abstract: Purpose – The purpose of this paper is to present ways for managers to attain the phenomenological attitude. Achieving effective communication in organizations like libraries and information agencies is a difficult challenge. The business literature offers some suggestions, but those fall short. Application of phenomenological methods by managers can help meet the challenge and bring people together around the intended messages. Design/methodology/approach – Of utmost importance to effective communication is transcending what can be called the “natural attitude” in favor of the “phenomenological attitude”. This requires recognition by managers of the unique relationship of self and other, plus the realization that action is intentional (meaning that being conscious means being conscious of something). This paper presents ways for managers to attain the phenomenological attitude. Findings – Phenomenological methods of communicating have the potential to engage and involve everyone in the organization by en...
06 Mar 2017
TL;DR: An investigation of factors influencing access to public libraries for children with disabilities and their families from the perspective of the public librarian and a model for inclusive public libraries is proposed.
Abstract: Within the library profession, there is widespread support for access to libraries for people with disabilities. However, there is limited literature on the topic of access to public libraries for children with disabilities and their families and very little empirical research on this topic exists. This paper reports on an investigation of factors influencing access to public libraries for children with disabilities and their families from the perspective of the public librarian. An in-depth study of 18 public librarians who focus on providing access to public libraries for children with disabilities was undertaken. Librarians from the United States and Canada took part in both a one-on-one interview and a questionnaire. Based on the research findings, a model for inclusive public libraries is proposed.
TL;DR: The study provides exemplars of an electronic branch of a public library and the services it can offer to its community members that can be used to model ideal electronic branch libraries for library staff to improve their Websites.
Abstract: Introduction. This paper describes the findings of a study of 1517 public library Websites in Australia, Canada, and the United States over a period of four years. These Websites are referred to as ‘electronic branches' of the libraries, thereby extending the definition of physical library branches into the digital realm. The purpose of the research was to investigate the accessibility of public library Websites, the available online resources and whether library staff are available to respond to users' questions and concerns regarding the Website. Method. A quantitative study was conducted, using a spreadsheet protocol to determine if 18 criteria were present on the Websites. General comments about the Websites were also recorded and included in the analysis. Analysis. The quantitative data analysis for the 1517 Websites was done using Excel spreadsheets through formula manipulations. Descriptive statistics are used to report the findings. Results. The data revealed that the Websites of Canadian and USA libraries include more of the criteria than the Australian libraries. Overall many similarities were found between the accessibility of the Websites of the different countries. Conclusion. The study provides exemplars of an electronic branch of a public library and the services it can offer to its community members. These examples can be used to model ideal electronic branch libraries for library staff to improve their Websites.
••13 May 2018
TL;DR: In this paper, a survey and focus groups were conducted with three focus groups to gauge current marketing practices in libraries, and the results showed that marketing is necessary for all organisations working with a changing client or user base.
Abstract: Marketing is necessary for all organisations working with a changing client or user base. In order to gauge current marketing practices in libraries, a survey and focus groups were conducted with 3...
24 Nov 2010
TL;DR: In this paper, the authors investigated the impact of technology on organizational change in public libraries and found that each of the libraries has undergone a culture shift due to the introduction of technology.
Abstract: This multiple case study investigates the impact of technology on organizational change in public libraries. Over the past 12–15 years, public access computers (PACs) have been introduced into public libraries. Once these PACs were connected to the Internet, they attracted patrons who had not previously used public library services. The main themes around which this study was organized relate to the implementation of technology with facilities and services, city government, and people. The main research questions were following: (1) How has public library culture changed since the introduction of computers for patron use? (2) What adjustments were necessary to deal with the influx of computers and other technology in public libraries? (3) Have PACs changed the way the libraries are organized and how they are staffed? The findings of the study included how technology influenced changes in staffing in the public libraries. Each of the libraries has undergone a culture shift due to the introduction of technology. One of the shifts is the change of the reference desk from general reference to the addition of a help desk with reference responsibilities. Another concern of the directors was constantly funding the upgrades necessary for software and hardware that technology requires. As not all of the directors have supportive city government, this can be problematic. Finally, the facilities where the public libraries were housed had undergone changes either through renovations or through new buildings to accommodate technology and the infrastructure needed to support it.
TL;DR: The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales, which identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies.
Abstract: MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics
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