Diego A. Cardona Arbeláez

Bio: Diego A. Cardona Arbeláez is an academic researcher from Free University of Colombia. The author has contributed to research in topics: Humanities & Political science. The author has an hindex of 7, co-authored 17 publications receiving 95 citations.

Digital marketing: a new tool for international education

Abstract: En la era digital, la Educacion Internacional ha sufrido varios cambios. Las plataformas digitales han facilitado la forma en que los estudiantes acceden a la informacion academica. Por lo tanto, la industria de la educacion ha implementado herramientas para adaptar eficazmente el negocio a las necesidades de los estudiantes. El Marketing Digital y sus componentes han estado inmersos en la Educacion Internacional para mejorar sus practicas de negocios. Por lo tanto, se ha alentado a las instituciones a promover estos mecanismos y adoptarlos en sus estructuras corporativas. El uso de estrategias en linea es un canal optimo para atraer estudiantes. El marketing digital se ha convertido en la herramienta definitiva para resaltar proactivamente de la competencia. Para mostrar los resultados de la investigacion deductiva, un ejemplo de la empresa Big Choice Group examinara las causas y consecuencias de la implementacion de Marketing Digital en la industria de la Educacion Internacional. Este documento presentara evidencia con un analisis de como una multinacional ha obtenido resultados positivos de la implementacion de estrategias digitales.

Responsabilidad social empresarial y construcción de la marca: una nueva mirada a las estrategias de gestión

Abstract: Corporate Social Responsibility, CSR, has been studied mainly from a financial performance perspective; hence there is little development around the relationship between CSR and the process of brand building, called Branding. Branding is important as a strategy to generate positive effects in companies. This article makes an approximation to this discussion, providing elements that allow us to understand how from Corporate Social Responsibility can be managed the brand of the companies, so that strategies are generated which positively impact the organization at all levels. The findings suggest that an adequate management of CSR, combined with the correct management of the brand can have an impact on the growth and profitability of companies.

Propuesta de un modelo de emprendimiento para la innovación en instituciones de Educación Superior

Abstract: El Sistema de Ciencia y Tecnología (SCI) es un sistema abierto, constituido por todos los planes, acciones y actividades de Ciencia y tecnología de organizaciones públicas o privadas. Igualmente, para la OCDE, un Sistema de Innovación está constituido por un conjunto de Entidades Públicas y Privadas, cuyas actividades desarrollan, importan, transforman y transfieren Innovación Tecnológica (Ortíz Ospino, 2012).

The knowledge-creating company

Abstract: How have Japanese companies become world leaders in the automotive and electronics industries, among others? What is the secret of their success? Two leading Japanese business experts, Ikujiro Nonaka and Hirotaka Takeuchi, are the first to tie the success of Japanese companies to their ability to create new knowledge and use it to produce successful products and technologies. In The Knowledge-Creating Company, Nonaka and Takeuchi provide an inside look at how Japanese companies go about creating this new knowledge organizationally. The authors point out that there are two types of knowledge: explicit knowledge, contained in manuals and procedures, and tacit knowledge, learned only by experience, and communicated only indirectly, through metaphor and analogy. U.S. managers focus on explicit knowledge. The Japanese, on the other hand, focus on tacit knowledge. And this, the authors argue, is the key to their success--the Japanese have learned how to transform tacit into explicit knowledge. To explain how this is done--and illuminate Japanese business practices as they do so--the authors range from Greek philosophy to Zen Buddhism, from classical economists to modern management gurus, illustrating the theory of organizational knowledge creation with case studies drawn from such firms as Honda, Canon, Matsushita, NEC, Nissan, 3M, GE, and even the U.S. Marines. For instance, using Matsushita's development of the Home Bakery (the world's first fully automated bread-baking machine for home use), they show how tacit knowledge can be converted to explicit knowledge: when the designers couldn't perfect the dough kneading mechanism, a software programmer apprenticed herself withthe master baker at Osaka International Hotel, gained a tacit understanding of kneading, and then conveyed this information to the engineers. In addition, the authors show that, to create knowledge, the best management style is neither top-down nor bottom-up, but rather what they call "middle-up-down," in which the middle managers form a bridge between the ideals of top management and the chaotic realities of the frontline. As we make the turn into the 21st century, a new society is emerging. Peter Drucker calls it the "knowledge society," one that is drastically different from the "industrial society," and one in which acquiring and applying knowledge will become key competitive factors. Nonaka and Takeuchi go a step further, arguing that creating knowledge will become the key to sustaining a competitive advantage in the future. Because the competitive environment and customer preferences changes constantly, knowledge perishes quickly. With The Knowledge-Creating Company, managers have at their fingertips years of insight from Japanese firms that reveal how to create knowledge continuously, and how to exploit it to make successful new products, services, and systems.

Hacia la felicidad laboral: atender motivaciones y eliminar «temores digitales»

Abstract: espanolConsiderando la motivacion como integrante basico de la gestion de la felicidad en el trabajo, se analiza la valoracion de determinados componentes de la misma en la era digital a partir del concepto de factor motivacional e higienico de Herzberg. Se comprobara si existe alguna asociacion entre el perfil sociodemografico del trabajador y ciertos factores a “higienizar”. En una muestra de empresas de la Bahia de Algeciras (Espana), y mediante cuestionario, se recogen las opiniones de los trabajadores con respecto a dichos componentes. Se confirma que los factores motivacionales propuestos son altamente valorados. La falsedad de datos, el miedo a ser sustituidos en las tareas y la despersonalizacion del trabajo son las cuestiones mas temidas, cuya ausencia hay que procurar. Se percibe, tambien, asociacion de determinadas variables sociodemograficas del trabajador con el grado en que se manifiestan alguno de esos temores. La originalidad principal de este trabajo estriba en que se aportan y analizan factores, motivacionales e higienicos de nueva aparicion en lo laboral, que, como tales, habran de ser gestionados. EnglishMotivation is a basic element of the 'Happiness Management' model at work. Its components are analyzed in the digital era under the Herzberg Theory of the motivational and hygienic factors, to verify if an association between worker sociodemographic profile and these factors is detected, which would allow the managers to "sanitize" them. In a group of companies in Algeciras Bay (Spain) a survey collects the opinions from workers about the issues that have been established as motivational and hygienic factors. It is confirmed that the motivational factors are highly valued. Falsity of the data, fear of being substituted at job, and depersonalization because automation are the most feared topics. An association of worker sociodemographic variables and the level to which some of these fears are manifested is found out. The main originality of this paper lies in the contribution and analysis of new factors, motivational and hygienic, of digital age in workplace, which must be managed.

Development of a model of digital research universities

Abstract: The aim of the article is studying modern trends in digital development and developing a universal model of digital research universities. The methodology of the research is based on the use of methods: analysis and comparison for the study of scientific thought in the field of the introduction of digital technologies in the activities of research universities of systematization in the process of singling out the spheres of use of digital technologies in the activities of research universities; graphics for developing a model of digital research universities. The research results are manifested in the generalized development of global scientific thought for the period of 2011–2018. On the use of digital technologies in research universities in the United States, Britain, Germany, Canada, Australia, New Zealand, Ireland, Italy, South Africa, Brazil, Ireland, Finland, India. The results identify the current trends in global scientific research on the introduction of digital technologies concerning issues: the effectiveness of the formation of students’ own curriculum; digitization of scientific information; the emergence and development of digital scholarships in scientific libraries; studying the correlation between the number of downloaded articles from the digital space and the number of new articles being written; a reappraisal of the revolutionary role of digital technologies in the social sciences; the rationale for American scientists to create a new model that provides access to the academic platform for a global society; intensification of the exchange of digital data; analysis and comparison of advantages and disadvantages of digital storages; search for new components of research tools based on the study of digital methods; the global development of digital technologies and the enhancement of the effectiveness of digital research cooperation; the widespread use of the Internet and other digital resources on the activities of research universities to improve the quality and semantic consistency of metadata, allowing to identify the digital preservation of research material. The proposed author’s definition of “digital research university” harmonized the scientific categorical apparatus in accordance with modern trends in the development of digital technologies in research universities. The practical implications of introducing this category in widespread use will be reflected in the rethinking of the role of research universities and the search for new forms of introducing digital technologies. The difference between the proposed category and the term “digital university”, already used in scientific consumption, is the wider coverage of the characteristics of research activities of research universities using digital technologies. The systematization of the use of digital technologies in research universities has made it possible to identify ten main areas: automation of the management systems of research universities digitizing literary sources in scientific libraries; automation of the educational process; online teaching; conducting final control; repository of diploma and doctoral thesis; student, teaching and research social networks; implementation of joint research online in digital networks; exchange of scientific data. Identified spheres form a system of digital means for the educational and scientific activities of research universities. Their characteristics allow highlighting the effects that arise in the process of introducing digital technologies in research universities. A three-level model of digital research universities has been developed. It combines nine basic elements: electronic portfolio; digital depository; digital training of teachers and researchers; an online platform for teaching; RD research framing; virtual social networks; digital research networks; evaluation of research quality. The proposed three levels of the model reveal the basic role of its elements for the digital development of research universities and provide: the necessary internal infrastructure; maximizing the effects of using digital technologies; international subjectivization of research universities. The author’s definition of each element of the developed model is provided, disclosed their digital purpose, and enriched the categorical apparatus. The practical significance of the developed model is ensuring that the maximum is obtained from the use by the research universities of the digital technologies of the present, and waiting for humanity in a strategic future.

Gerenciamento dos resíduos sólidos de serviços de saúde no município de Pau dos Ferros (RN)

Abstract: A destinacao adequada dos Residuos Solidos de Servicos de Saude quando nao realizada em conformidade com a legislacao pode acarretar prejuizos ao ambiente e a saude humana. Diante deste panorama, buscou-se realizar o diagnostico do gerenciamento dos RSSS no municipio de Pau dos Ferros-RN, mediante identificacao dos empreendimentos, mapeamento das fontes e tipo de descarte, para assim propor praticas para adequar o gerenciamento destes. Diante levantamento in locus nos estabelecimentos que prestam servicos de saude, percebeu-se que a coleta de RSSS ocorre semanalmente, realizada por empresas especializadas responsaveis pela destinacao final, no entanto, 6,7% dos mesmos ainda sao descartados na coleta publica. Ja quanto a destinacao final, 58,3% dos entrevistados afirmam nao saber qual e o procedimento a ser realizado com os residuos, fatores estes que evidenciam a necessidade de uma gestao mais eficiente quanto a fiscalizacao e descarte desses materiais, a fim de minimizar riscos a saude publica como tambem garantir a salubridade ambiental.