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Dominique Brossard

Bio: Dominique Brossard is an academic researcher from University of Wisconsin-Madison. The author has contributed to research in topics: Social media & Science communication. The author has an hindex of 45, co-authored 177 publications receiving 8074 citations. Previous affiliations of Dominique Brossard include Iowa State University & Wisconsin Institutes for Discovery.


Papers
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Journal ArticleDOI
TL;DR: The Birdhouse Network (TBN) of the Cornell Laboratory of Ornithology as mentioned in this paper was used as an informal science education project, which had an impact on participants' knowledge of bird biology.
Abstract: This paper discusses the evaluation of an informal science education project, The Birdhouse Network (TBN) of the Cornell Laboratory of Ornithology. The Elaboration Likelihood Model and the theory of Experiential Education were used as frameworks to analyse the impact of TBN on participants’ attitudes toward science and the environment, on their knowledge of bird biology, and on their understanding of the scientific process. The project had an impact on participants’ knowledge of bird biology. No statistically significant change in participants’ attitudes toward science or the environment, or in participants’ understanding of the scientific process, could be detected. The results suggest that projects must make explicit to participants the issues that they are experiencing. In addition, the results suggest that more sensitive measures need to be designed to assess attitude change among environmentally aware citizens.

606 citations

Journal ArticleDOI
TL;DR: It is found that exposure to uncivil blog comments can polarize risk perceptions of nanotechnology along the lines of religiosity and issue support.
Abstract: Uncivil discourse is a growing concern in American rhetoric, and this trend has expanded beyond traditional media to online sources, such as audience comments. Using an experiment given to a sample representative of the U.S. population, we examine the effects online incivility on perceptions toward a particular issue-namely, an emerging technology, nanotechnology. We found that exposure to uncivil blog comments can polarize risk perceptions of nanotechnology along the lines of religiosity and issue support.

558 citations

Journal ArticleDOI
TL;DR: The authors apply the theories of agenda building and frame building and previous work related to the shared negotiations between sources and journalists in constructing news dramas, and examine the role of agenda-building and frame-building in news dramas.
Abstract: Applying the theories of agenda building and frame building and previous work related to the shared negotiations between sources and journalists in constructing news dramas, this article examines t...

397 citations

Journal ArticleDOI
TL;DR: In this article, a cross-cultural comparison of newspaper coverage of global warming in France and in the United States (1987-1997) as a case study to analyze the impact of culturally bound journalistic practices on media attention cycles is presented.
Abstract: We present a cross-cultural comparison of newspaper coverage of global warming in France and in the United States (1987-1997) as a case study to analyze the impact of culturally bound journalistic practices on media attention cycles. Based on the results of a content analysis, we show that France's coverage was more event-based, focused more on international relations, and presented a more restricted range of viewpoints on global warming than American coverage did. American coverage emphasized conflicts between scientists and politicians. Downs's "quot;media-attention cycle,"quot; which is apparent for the American coverage, does not manifest as visibly in French coverage. Our findings suggest that research on media coverage of global environmental issues needs to move beyond studies at the national level; cross-cultural comparisons are essential to understand how different news regimes might affect public opinion.

326 citations

Journal ArticleDOI
TL;DR: The authors developed a model of the interplay between sociostructural determinants of an individual's discussion behavior, such as the setting of primary discussion networks (work, church, and volunteer groups) and the nature of discussion (i.e., level of exposure to non-like-minded ideas), and individual-level outcomes such as hard news media use, political knowledge, and participation in political processes.
Abstract: In this study, we develop a model of the interplay between sociostructural determinants of an individual's discussion behavior, such as the setting of primary discussion networks (work, church, and volunteer groups) and the nature of discussion (i.e., level of exposure to non-like-minded ideas), and individual-level outcomes, such as hard news media use, political knowledge, and participation in political processes. In doing so, we synthesize many of the different and sometimes competing models that political communication scholars have used to examine the link between more macroscopic sociological variables and the individual-level behaviors that political scientists often focus on. Data to test our theoretical model come from a national telephone survey conducted in October and November 2002. Our analysis showed that the social setting in which citizens discuss politics is an important antecedent of political participation. Discussion networks as part of volunteer groups, for example, indeed serve as im...

323 citations


Cited by
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01 Jan 2016
TL;DR: The using multivariate statistics is universally compatible with any devices to read, allowing you to get the most less latency time to download any of the authors' books like this one.
Abstract: Thank you for downloading using multivariate statistics. As you may know, people have look hundreds times for their favorite novels like this using multivariate statistics, but end up in infectious downloads. Rather than reading a good book with a cup of tea in the afternoon, instead they juggled with some harmful bugs inside their laptop. using multivariate statistics is available in our digital library an online access to it is set as public so you can download it instantly. Our books collection saves in multiple locations, allowing you to get the most less latency time to download any of our books like this one. Merely said, the using multivariate statistics is universally compatible with any devices to read.

14,604 citations

01 Jan 1964
TL;DR: In this paper, the notion of a collective unconscious was introduced as a theory of remembering in social psychology, and a study of remembering as a study in Social Psychology was carried out.
Abstract: Part I. Experimental Studies: 2. Experiment in psychology 3. Experiments on perceiving III Experiments on imaging 4-8. Experiments on remembering: (a) The method of description (b) The method of repeated reproduction (c) The method of picture writing (d) The method of serial reproduction (e) The method of serial reproduction picture material 9. Perceiving, recognizing, remembering 10. A theory of remembering 11. Images and their functions 12. Meaning Part II. Remembering as a Study in Social Psychology: 13. Social psychology 14. Social psychology and the matter of recall 15. Social psychology and the manner of recall 16. Conventionalism 17. The notion of a collective unconscious 18. The basis of social recall 19. A summary and some conclusions.

5,690 citations

Journal Article
TL;DR: The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales, which identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies.
Abstract: MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

5,537 citations

Journal ArticleDOI
TL;DR: The Nature and Origins of Mass Opinion by John Zaller (1992) as discussed by the authors is a model of mass opinion formation that offers readers an introduction to the prevailing theory of opinion formation.
Abstract: Originally published in Contemporary Psychology: APA Review of Books, 1994, Vol 39(2), 225. Reviews the book, The Nature and Origins of Mass Opinion by John Zaller (1992). The author's commendable effort to specify a model of mass opinion formation offers readers an introduction to the prevailing vi

3,150 citations

Journal ArticleDOI
TL;DR: This article presents an introduction to the Health Belief Model (HBM), which states that the perception of a personal health behavior threat is influenced by at least three factors: general health values, interest and concern about health; specific beliefs about vulnerability to a particular health threat; and beliefs about the consequences of the health problem.
Abstract: This article presents an introduction to the Health Belief Model (HBM). The HBM states that the perception of a personal health behavior threat is influenced by at least three factors: general health values, interest and concern about health; specific beliefs about vulnerability to a particular health threat; and beliefs about the consequences of the health problem. Once an individual perceives a threat to his health and is simultaneously cued to action, if his perceived benefits outweighs his perceived costs, then the individual is most likely to undertake the recommended preventive health action. Key words: health promotion, health belief model, perceived susceptibility, perceived severity, perceived benefits, perceived barriers, cues to action, self-efficacy. Content available only in Romanian.

2,163 citations