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Dong Phong Nguyen

Bio: Dong Phong Nguyen is an academic researcher from University of Economics, Ho Chi Minh City. The author has contributed to research in topics: Globalization & Customer engagement. The author has an hindex of 7, co-authored 10 publications receiving 97 citations.

Papers
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Journal ArticleDOI
TL;DR: The authors examined determinants of foreign portfolio investment (FPI) from the developed countries to emerging economies using the new data from the IMF's large coordinated portfolio investment surveys and employed an assortment of econometric techniques to shed further light on the determinants bilateral FPI capital flows.

22 citations

Journal ArticleDOI
TL;DR: In this paper, the authors address some key challenges confronting Vietnam economy which potentially deteriorate its economic growth prospects, such as economic slowdown, credit booming, the rise of protectionism around the world, and risk from greater opening of the domestic markets.
Abstract: Emerging and developing countries around the world are playing an increasingly important role in the global economy. They move up in the global value chain very quickly. However, these countries constantly facing a plethora of challenges covering a wide range of issues. This paper addresses some key challenges confronting Vietnam economy which potentially deteriorate its economic growth prospects. These include economic slowdown, credit booming, the rise of protectionism around the world, and risk from greater opening of the domestic markets. Addressing these challenges are important for Vietnam to maintain its comparative advantage and foundation for economic growth.

22 citations

Journal ArticleDOI
TL;DR: In this article, the roles of dual personal values (individualistic and collectivistic) and consumer attitudes toward dual purchase consequences (individual and environmental) as the precursors of a commitment to green consumption were studied.
Abstract: The purpose of this paper is to study the roles of dual personal values (individualistic and collectivistic) and consumer attitudes toward dual purchase consequences (individual and environmental) as the precursors of a commitment to green consumption. Furthermore, the variance within the studied relationships is explored across the segments of the selected consumer sample.,Partial least squares and finite mixture–partial least squares path modeling approaches are employed to examine the studied relationships and check for heterogeneity, respectively, among the sample of 406 Vietnamese consumers.,The results indicate that individualistic values positively and negatively affect attitudes toward purchase consequences at the individual and environmental levels, respectively, while collectivistic values have only a positive impact on attitudes at the environment level. Compared to the individual level, attitudes toward environmental purchase consequences propagate a fuller commitment to green consumption. Collectivistic, but not individualistic, consumers are a suitable target segment for green business. Consumers within the selected sample exhibit different green behavioral patterns.,This research provides valuable insights into the under-researched aspect of green consumption commitment based on an extended value–attitude–behavior model. Previously unobserved heterogeneity is revealed and green consumption tendency segments are identified.

22 citations

Journal ArticleDOI
TL;DR: In this article, an exploratory qualitative research design used semi-structured interviews with senior institutional leaders from five Vietnamese universities to increase knowledge of the key drivers and challenges of the internationalization of higher education (HE), especially in the transitioning economy of Vietnam.
Abstract: Purpose – The purpose of this paper is to increase knowledge of the key drivers, and challenges, of the internationalization of Higher Education (HE), especially in the transitioning economy of Vietnam. Design/methodology/approach – An exploratory qualitative research design used semi-structured interviews. Nine senior institutional leaders from five Vietnamese universities were interviewed. Thematic analysis, informed by the literature, was undertaken on English-translated transcripts. Findings – The findings shared senior HE leader perspectives on how internationalization of HE in Vietnam was being conceptualized and operationalized, as well as insights as to how these processes might be improved. Further research to monitor the success of internationalization processes in Vietnam, and beyond, is recommended. Research limitations/implications – This was an exploratory qualitative study including nine interviews with senior HE leaders from Vietnamese Universities. Exploratory findings only are shared. Or...

20 citations

Journal ArticleDOI
TL;DR: In this paper, a focus group discussion with a total of 60 participants revealed that Vietnamese people have adequate information/knowledge about the COVID-19 pandemic, and majority of them experience low emotional levels of anxiety, fear, dread, stress, and panic.
Abstract: Vietnam is considered as one of the countries with the earliest and most effective responses to the outbreak of 2019 novel coronavirus disease (COVID-19), a pandemic with acute respiratory syndrome caused by the new strain of coronavirus (SARS-CoV-2). An important contribution to the overall success is the effectiveness of the governmental communication strategy in achieving the desired cognitive, affective, and behavioral outcomes. Analysis of the qualitative data collected from twelve focus group discussions with a total of 60 participants revealed that due to the government’s communication efforts, Vietnamese people have adequate information/knowledge about the COVID-19 pandemic, and majority of them experience low emotional levels of anxiety, fear, dread, stress, and panic. Moreover, the communication strategy has helped to form both health-promoting and safety-seeking behaviors among the community. Further, the characteristics of an effective communication strategy such as reliable sources of communication, usages of multiple social media channels, and transparent message contents in the form of infographic or video clips are identified.

19 citations


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TL;DR: It is argued that researchers’ functional background and adherence to a specific position in philosophy of science contribute to the confusion over which method is “right” and which one is ‘wrong’ and researchers should instead focus on more fundamental aspects of modeling, measurement, and statistical analysis.
Abstract: Descriptive statistics and the application of multivariate data analysis techniques such as regression analysis and factor analysis belong to the core set of statistical instruments, and their use has generated findings that have significantly shaped the way we see the world today. The increasing reliance on and acceptance of statistical analysis, as well as the advent of powerful computer systems that allow for handling large amounts of data, paved the way for the development of more advanced next-generation analysis techniques. Structural equation modeling (SEM) is among the most useful advanced statistical analysis techniques that have emerged in the social sciences in recent decades. SEM is a class of multivariate techniques that combine aspects of factor analysis and regression, enabling the researcher to simultaneously examine relationships among measured variables and latent variables as well as between latent variables. Considering the ever-increasing importance of understanding latent phenomena such as consumer perceptions, attitudes, or intentions and their influence on organizational performance measures (e.g., stock prices), it is not surprising that SEM has become one of the most prominent statistical analysis techniques today. While there are many approaches to conducting SEM, the most widely applied method is certainly covariance-based SEM (CB-SEM). Since its introduction by Karl Joreskog in 1973, CB-SEM has received considerable interest among empirical researchers across virtually all social sciences disciplines. Recently, however, partial least squares SEM (PLS-SEM) has gained massive attention in the social sciences as an alternative means to estimate relationships among multiple latent variables, each measured by a number of manifest variables. Along with the ongoing development of both SEM techniques, research has recently witnessed an increasing debate about the relative advantages of PLS-SEM vis-a-vis other SEM methods, which resulted in the formation of two opposing camps. One group of scholars, supportive of the PLS-SEM method, has emphasized the method’s prediction-orientation and capabilities to handle complex models, small sample sizes, and formatively specified constructs. The other group has noted that PLS-SEM is not a latent variable method, producing biased and inconsistent parameter estimates, calling for the abandonment of the method. Tying in with these debates, in this manuscript, we highlight five different perspectives on comparing results from CB-SEM and PLS-SEM. These perspectives imply that the universal rejection of one method over the other is shortsighted as such a step necessarily rests on assumptions about unknown entities in a model and the parameter estimation. We argue that researchers’ functional background and adherence to a specific position in philosophy of science contribute to the confusion over which method is “right” and which one is “wrong.” Based on our descriptions, we offer five recommendations that share a common theme: The comparison of results from CB-SEM and PLS-SEM—despite considerable research interest—is misguided, capable of providing both false confidence and false concern. Instead of seeking confidence in the comparison of results from the different approaches, researchers should instead focus on more fundamental aspects of modeling, measurement, and statistical analysis.

157 citations

Journal ArticleDOI
TL;DR: In this paper, the authors extended the TPB theory by including moral norms and found that moral norms comprise the underlying mechanism of the relationship between subjective norms and attitude, which contributes to the literature by clarifying the direct, indirect and total effects of each TPB element on the purchase intentions towards green products.
Abstract: This research extends the theory of planned behaviour (TPB) and aims to study the underlying factors that influence Chinese consumers' purchase intentions towards green products. The conceptual model encompasses four elements (subjective norms, perceived behaviour control, moral norms and attitude) and one consumer response (purchase intention).,The current research employs a questionnaire survey and two experiments. In Study 1, the hypotheses were tested using structural equation modelling with 485 consumers in China. Study 2 employed a single-factor, two-condition (morally engaged vs control), between-subject design.,The findings reveal that the morally extended TPB framework is more applicable in predicting Chinese consumers' green purchase intentions than the original TPB model. Attitude plays the most significant role in predicting purchase intentions, and moral norms prove to be a mediator of the relationship between the original construct of subjective norms and purchase intentions. The findings further revealed that moral norms comprise the underlying mechanism of the relationship between subjective norms and attitude.,This study therefore expands the TPB theory by including moral norms. Moreover, it contributes to the literature by clarifying the direct, indirect and total effects of each TPB element on the purchase intentions towards green products. Finally, managerial implications are given.

84 citations

Posted Content
TL;DR: Wang et al. as discussed by the authors found that collectivistic values and environmental attitudes were still strong determinants of Chinese consumers' attitudes towards green foods; contrary to relevant Western findings, however, collectivism also influenced technological attitudes, which, in turn, influenced attitudes toward green food jointly with environmental attitudes, leading to the conclusion that Chinese consumers, possibly guided by altruistic predispositions, see technology as a positive determinant of both food safety and environmental friendliness in food production.
Abstract: Purpose – Values-attitudes hierarchical models are quite frequent in the consumer behaviour literature. In attitudinal models specific to food produced in an environmentally friendly way (i.e. “green” food), past research evidence mainly originating in Western cultures posits that the strongest path of the model can be found among collectivistic consumer values, general environmental attitudes, and attitudes specific to green food. On the other hand, in non-Western cultures (i.e. China), green food (e.g. organic) is perceived by consumers as safer to consume. With this as point of departure, the present paper aims to examine whether attitudes towards green food in a values-attitudes model in China are determined as postulated in past Western research.Design/methodology/approach – A “typical” (i.e. Western research evidence-based) values-attitudes hierarchical model was developed and a questionnaire comprising 34 items reflecting the conceptual model was designed. Data collection was focused on six major Chinese cities, as this is where the current changes in eating habits are predominantly taking place. Data were collected by personal interviews conducted by local researchers between January and March 2009 through a mall-intercept method. A total number of 479 respondents were recruited, equally distributed among the six cities.Findings – Collectivistic values and environmental attitudes were still found to be strong determinants of Chinese consumers’ attitudes towards green foods; contrary to relevant Western findings, however, collectivism also influenced technological attitudes; which, in turn, influenced attitudes towards green food jointly with environmental attitudes. These findings point to the conclusion that Chinese consumers, possibly guided by altruistic predispositions, see technology as a positive determinant of both food safety and environmental friendliness in food production. Empirical findings like these highlight the need for adaptation of well-substantiated models to completely customised research approaches within new globally rising environments.Originality/value – It is still not quite clear how green food products are perceived in South-East Asian consumer cultures, as well as in other non-Western contexts. This scarcity makes the empirical examination of well-established values-attitudes hierarchies in such contexts valuable from an academic and practitioner’s point of view.

49 citations

Journal ArticleDOI
TL;DR: In this paper , the most prominent questions and answers posed in a well-known PLS-SEM discussion forum were identified by using a text analysis technique to identify the most salient topics.
Abstract: Purpose Partial least squares structural equation modeling (PLS-SEM) has attracted much attention from both methodological and applied researchers in various disciplines – also in hospitality management research. As PLS-SEM is relatively new compared to other multivariate analysis techniques, there are still numerous open questions and uncertainties in its application. This study aims to address this important issue by offering guidance regarding its use in contexts with which researchers struggle. Design/methodology/approach The authors examine the most prominent questions and answers posed in a well-known PLS-SEM discussion forum. The authors do so by using a text analysis technique to identify the most salient topics. Findings The data analysis identifies three salient PLS-SEM topics (i.e. bootstrapping and significance testing, higher-order constructs and moderation). Research limitations/implications The results allow us to address the PLS-SEM community’s main methodological issues. The authors discuss each area separately and provide explanations and guidelines. Practical implications The guidelines on the most important PLS-SEM topics provide decision-making and application aids. In this way, the authors make a decisive contribution to clarifying ambiguities when applying the PLS-SEM method in hospitality management research and other disciplines. Originality/value There has as yet been no systematic analysis of this kind in the field of PLS-SEM; the authors, therefore, present the first research results. The findings and recommendations provide guidance for PLS-SEM applications in hospitality research and practice.

46 citations

Journal ArticleDOI
TL;DR: A systematic review of FIMIX-PLS applications published in major business research journals provides an overview of the interdependencies between researchers’ choices and identifies potential problem areas.

42 citations