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Author

Dongjun Rew

Other affiliations: University of Texas at Austin
Bio: Dongjun Rew is an academic researcher from Colorado Mesa University. The author has contributed to research in topics: Corporate social responsibility & Customer satisfaction. The author has an hindex of 3, co-authored 9 publications receiving 24 citations. Previous affiliations of Dongjun Rew include University of Texas at Austin.

Papers
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Journal ArticleDOI
TL;DR: In this article, the effects of consumer resilience and brand familiarity on the relationship between corporate social responsibility (CSR) and consumer attitudes toward the company conducting CSR in places that have suffered from traumatic events such as natural or anthropogenic disasters and uncertainty of public health issue.
Abstract: PurposeThis study aims to explore the effects of consumer resilience and brand familiarity on the relationship between corporate social responsibility (CSR) and consumer attitudes toward the company conducting CSR in places that have suffered from traumatic events such as natural or anthropogenic disasters and uncertainty of public health issue.Design/methodology/approachThis study collected survey-based data from 194 participants who suffered from natural and anthropogenic disasters in the state of Texas. Path analysis was used to test each structural relationship among variables after verifying the reliability and validity of each variable. Analysis of variance was used to investigate the difference in resilience between the two groups.FindingsThis study verified that there is a positive relationship between CSR and consumer attitude. More importantly, the results show that both resilience and familiarity play an important role as a mediator in the relationship between CSR and attitudes. In particular, it tells us that a group with high resilience shows a higher possibility of having positive attitudes toward the company than another group having low resilience.Originality/valueThis study empirically tested the impacts of CSR, resilience and brand familiarity on building consumer attitudes. Furthermore, this study explored the effects of resilience and brand familiarity on the relationship between CSR and attitudes. Thus, this study was able to contribute to understanding the effects of CSR, resilience and familiarity on building a positive attitude in the specific settings, in terms of traumatic events, theoretically and practically.

13 citations

Journal ArticleDOI
TL;DR: While corporate philanthropy has been considered a firm's reputation management activity, less research has focused on the relationship between CEOs as the ultimate decision maker and corporate phi... as mentioned in this paper.
Abstract: While corporate philanthropy has been considered a firm’s reputation management activity, less research has focused on the relationship between CEOs as the ultimate decision maker and corporate phi...

10 citations

Journal ArticleDOI
TL;DR: The authors investigated the role of firm age in the relationship between CEO characteristics (measured by founder status and civic engagement) and the level of corporate philanthropy which is one of the important components of corporate social responsibility.
Abstract: This study aims to investigate the role of firm age in the relationship between CEO characteristics (measured by founder status and civic engagement) and the level of corporate philanthropy which is one of the important components of corporate social responsibility (CSR) practices (Carroll, 1991).,Drawing from upper echelons theory, this study argues that firm age functions as a barrier that limits the relationship between CEO characteristics and the level of corporate philanthropy. Moderated regression analysis (MRA) was used to analyze data from 146 publicly traded US firms between 2010 and 2017.,This study verified that there is a significantly positive relationship between CEO civic engagement and the level of corporate philanthropy although the relationship between CEO founder status and the level of corporate philanthropy was not found to be significant. Specifically, the relationship between CEO characteristics and the level of corporate philanthropy was weaker as firms get older. Overall, the results indicate that the organizational inertia of older firms can restrict the effect of CEO characteristics on corporate philanthropy.,This study provides new insight into the underlying mechanisms between CEOs and firm age. This study also suggests that CEOs interpret corporate philanthropy as an important part of their civic engagement which broadly supports business legitimacy for their firm.,This study provides lessons for executive selection and succession decisions toward CSR strategies. Specifically, this study provides a practical foundation of how executives’ civic engagement can be related to corporate philanthropy as an important dimension of CSR practices. Furthermore, this study suggests that shareholders pay more attention to the ultimate decision-maker, the CEO, in an organization as his or her background characteristics can reflect a firm’s social responsibility initiatives, including corporate philanthropy.,This study contributes to on-going scholarly work in the field of strategic leadership and corporate philanthropy literature. In addition, this study provides empirical evidence to the nature of scholarly conversations regarding the role of firm age in shaping the relationship between CEO characteristics and corporate philanthropy.

6 citations

Journal ArticleDOI
TL;DR: In this article, the authors investigated the relationship between innovation, quality, productivity and customer satisfaction in pure service companies and found that innovation is antecedent to both service quality and productivity, which in turn positively affect customer satisfaction.
Abstract: This study investigates the relationships between innovation, quality, productivity and customer satisfaction in pure service companies Previous studies have shown a negative relationship between quality and productivity in services However, we argue the two can be positively related when innovation is present,This paper develops and tests hypotheses using secondary data from COMPUSTAT, KLD STAT and the American Customer Satisfaction Index (ACSI) We test these hypotheses using ordinary least squares regression and conduct additional testing using path analysis,The findings show that quality and productivity are positively related when innovation is present in pure service companies The findings also reveal find that innovation is antecedent to both service quality and productivity which in turn positively affect customer satisfaction,Both companies and customers can increase their outcomes including higher levels of service quality, productivity and customer satisfaction Managers should therefore design innovative systems that enable customers to participate in service production Other innovative systems may help to increase capacity utilization by smoothing high and low demand times, thus increasing both service quality and productivity,This study contributes to service research by identifying innovation as the key to simultaneously increasing service quality and productivity The authors find empirical support for a model in which service quality and productivity have a complementary relationship leading to customer satisfaction with innovation as an antecedent, and we do so using a sample of pure service firms

6 citations


Cited by
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01 Jan 2008
TL;DR: In this article, the authors argue that rational actors make their organizations increasingly similar as they try to change them, and describe three isomorphic processes-coercive, mimetic, and normative.
Abstract: What makes organizations so similar? We contend that the engine of rationalization and bureaucratization has moved from the competitive marketplace to the state and the professions. Once a set of organizations emerges as a field, a paradox arises: rational actors make their organizations increasingly similar as they try to change them. We describe three isomorphic processes-coercive, mimetic, and normative—leading to this outcome. We then specify hypotheses about the impact of resource centralization and dependency, goal ambiguity and technical uncertainty, and professionalization and structuration on isomorphic change. Finally, we suggest implications for theories of organizations and social change.

2,134 citations

01 Jan 2001
TL;DR: In this article, the influence of the corporate image and the company employment image on the application intentions of graduate business students was examined, and it was shown that both types of images have independent significant positive effects on the intentions to apply and are thus important and valuable tools on the labour market, although strongly different.
Abstract: Due to a tight labour market, some Western organisations are now looking for new ways to attract highly qualified applicants. This paper examines the influence of the corporate image and the company employment image on the application intentions of graduate business students. We begin by investigating the dimensional composition of these images, both by literature search and empirically. Second, we determine their influence on the application intentions. The intermediary role of information use will also receive attention. Our results show that both types of images have independent significant positive effects on the intentions to apply and are thus important and valuable tools on the labour market, although strongly different.

199 citations

Journal ArticleDOI
TL;DR: This paper explored consumer behavior during the pandemic through the lens of social cognitive theory (SCT) and found that consumers are self-efficacious to a degree when it comes to purchase decision making in the context of pandemics.
Abstract: This study explores consumer behavior during the pandemic through the lens of social cognitive theory (SCT). Using the SCT framework and assessing the pandemic as an environmental set, this study strives to fill the gaps in the underexplored impacts of the personal processes of consumer vulnerability, resilience, and adaptability on the behavioral processes of purchase satisfaction and repurchase. The research results show that consumers are self-efficacious to a degree when it comes to purchase decision making in the context of pandemics. Vulnerability and resilience directly influence the purchase satisfaction and indirectly influence the repurchase intention via satisfaction. Furthermore, purchase satisfaction positively affects the repurchase intention. In addition, research results show that consumer adaptability to online shopping moderates the relationship between consumer resilience and purchase satisfaction. These findings have practical implications in terms of marketers' communication strategy development.

103 citations

Journal Article
TL;DR: In this paper, the authors examined the relationship of employees' organizational citizenship behaviors (OCBs) with job satisfaction, trust in manager, and customer's perceived service quality in travel agencies and found that contact employees' job satisfaction and trust in managers are significantly related to OCB and that their active engagement in OCB has a positive relationship with the perception of service quality.
Abstract: The purpose of this study is to understand critical roles of contact employees' organizational citizenship behaviors (OCBs) in customers' evaluation of service quality. This paper examines the relationships of employees' OCBs with job satisfaction, trust in manager, and customer's perceived service quality in travel agencies. The empirical results show that contact employees' job satisfaction and trust in manager are significantly related to OCB and that their active engagement in OCB has a positive relationship with the perception of service quality. Although there exists a significant common method factor possibly influencing the strength of the relationship, this factor did not affect the overall pattern of significant relationships. Another notable finding indicates that, unlike a global OCB measure, path estimates in the relationships of job satisfaction and trust to OCB variables are not similar and suggests that the multiple facets of OCBs provide more detailed information than a global OCB.

35 citations

Book Chapter
01 Jan 2013
TL;DR: In this paper, the authors describe four options with respect to CSR strategies and offer points of consideration for moving home country CSR strategy to host countries, including cross-border factors that can potentially complicate the success of CSR if not examined appropriately.
Abstract: Purpose – To further the dialogue on corporate strategy and corporate social responsibility (CSR). Specifically, to describe four options with respect to CSR strategies and to offer points of consideration for moving home country CSR strategies to host countries.Design/methodology/approach – The approach is based on developing a conceptualization of various CSR strategic options. The paper also incorporates key global considerations for moving home country CSR strategies to host country operations.Findings – The analysis suggests that CSR can not be separated from corporate strategy. Thus, firms have several factors to consider with respect to choosing appropriate CSR strategies. Not only are there fundamental strategic goals and outcomes to consider, but also a variety of cross‐border factors that can potentially complicate the success of CSR strategies if not examined appropriately.Practical implications – As with any good decision‐making exercise, managers would do well to explore a variety of options ...

21 citations