Duk-Byeong Park

Bio: Duk-Byeong Park is an academic researcher from Kongju National University. The author has contributed to research in topics: Loyalty & Rural tourism. The author has an hindex of 7, co-authored 21 publications receiving 797 citations.

Relationships Among Perceived Value, Satisfaction, and Loyalty: Community-Based Ecotourism in Korea

Abstract: Community-based ecotourism (CBE) is a significant segment of the rapidly growing tourism industry in Korea. This study examines the relationships among perceived value, satisfaction, and destination loyalty of CBE tourists in Korea. Data were collected from 254 visitors (aged 20 years and over) of six CBE villages. The Linear Structural Relationships (LISREL) statistical package was used for the analysis. Confirmatory factor analysis identified four dimensions of perceived value from 14 variables: economic, functional, emotional, and social. Through structural equation modeling (SEM), functional, social, and emotional value was found to have positive effects on overall value. Further, overall value and tourist satisfaction were a significant antecedent of destination loyalty. The empirical results indicate that a varied experiential program must be developed to increase the efficiency of CBE as a sustainable development tool.

Rural residents' attitudes to tourism and the moderating effects of social capital.

Abstract: Scholars have rarely considered the role of social capital in shaping residents’ reactions to tourism development. A theoretical model integrating research on residents’ attitudes, community development, and social capital was developed and tested on a sample of 556 Korean rural residents using structural equation modeling. Multi-group analysis was used to test the moderating effects of social capital on each path relationships proposed in the model. Results indicated that perceived environmental impacts of tourism influenced community satisfaction, which in turn predicted support for tourism. Residents’ perceptions of the socioeconomic impacts of tourism influenced their support for rural tourism. Social capital shaped the ways in which residents responded to tourism development. Interestingly, our results suggest that a high level of social capital among community members is not always desirable as it does not foster pro-tourism attitudes. The lesson to be drawn is that only if the negative consequences...

Potential for collaboration among agricultural food festivals in Korea for cross-retention of visitors

Abstract: This study examines visitor intentions to attend different agricultural food festivals within the same region to explore whether they can collaborate to promote cross-visits. Building upon the literature on co-branding and satisfaction, this study proposes the direct effect as well as the mediating roles of involvement and variety seeking between visitor satisfaction with a current festival and behavioral intentions to visit similar festivals. The results found that all relationships appeared to be positive and significant as conceptualized and visitor intentions to attend similar festivals were as high as those to visit the festival that had been attended again. Furthermore, comparison of three models suggested that the partial mediation model (PMM) is a significant improvement over the direct effect (DEM) and full mediation (FMM) models. This study seeks to make both theoretical and practical contributions to agricultural food festivals and rural tourism, specifically to the cross-retention pote...

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Understanding and Measuring Social Capital: A Multidisciplinary Tool for Practitioners

Abstract: The importance of social capital for sustainable development, is by now well recognized. Anthropologists, sociologists, political scientists, and economists have in their own ways, demonstrated the critical role of institutions, networks, and their supporting norms and values, for the success of development interventions. This success often hinges on accurate assessments of social capital in target communities. But the nature, and impact of social capital - the institutions, relationships, attitudes, and values that govern interactions among people - are not easily quantified. "Understanding and Measuring Social Capital" provides a conceptual review, and measurement tools, in a form readily available for development practitioners. The book discusses the respective value of quantitative, and qualitative approaches to the analysis of social capital, illustrating the discussion with examples, and case studies from many countries. It also presents the Social Capital Assessment Tool, which combines quantitative, and qualitative instruments to measure social capital at the level of household, community, and organization, drawing on multidisciplinary, empirical experiences, an application which can provide project managers with valuable baseline, and monitoring information about social capital in its different dimensions.

Why Tourists Choose Airbnb: A Motivation-Based Segmentation Study:

Abstract: Airbnb has grown very rapidly over the past several years, with millions of tourists having used the service. The purpose of this study was to investigate tourists’ motivations for using Airbnb and...

Expectation, Motivation, and Attitude: A Tourist Behavioral Model

Abstract: This study focuses on the previsit stage of tourists by modeling the behavioral process incorporating expectation, motivation, and attitude in the context of Chinese outbound travelers. An expectation, motivation, and attitude (EMA) model is proposed based on a comprehensive literature review. An instrument is developed based on previous tourism and marketing studies as well as focus groups to measure the variables in the EMA model. Data are collected from 1,514 Beijing, Shanghai, and Guangzhou residents. Results of the study confirm the proposed relations that expectation of visiting an outbound destination has a direct effect on motivation to visit the destination; motivation has a direct effect on attitude toward visiting the destination; expectation of visiting the outbound destination has a direct effect on attitude toward visiting the destination; and motivation has a mediating effect on the relationship between expectation and attitude. Practical and theoretical contributions are discussed, with fu...