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Dung-Chun Tsai

Bio: Dung-Chun Tsai is an academic researcher from National Cheng Kung University. The author has contributed to research in topics: Elaboration likelihood model & Emerging markets. The author has an hindex of 6, co-authored 9 publications receiving 1841 citations.

Papers
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Journal ArticleDOI
TL;DR: In this paper, a more integrated tourist behavior model by including destination image and perceived value into the "quality-satisfaction-behavioral intentions" paradigm was proposed, and the structural relationships between all variables with respect to different stages of tourist behaviors were investigated in the study.

2,017 citations

Journal ArticleDOI
TL;DR: In this paper, the authors examine perceptions of unfairness and accompanying cognitive and emotional outcomes exhibited by present versus prospective customers when faced with targeted promotions, where the targeted promotions were designed to be alternatively advantageous or disadvantageous to the targeted group.
Abstract: Purpose – The purpose of the paper is to examine perceptions of unfairness and accompanying cognitive and emotional outcomes exhibited by present versus prospective customers when faced with targeted promotions. The targeted promotions were designed to be alternatively advantageous or disadvantageous to the targeted group.Design/methodology/approach – An experiment was conducted with a two (customers categories: present /prospective customer) × two (inequality conditions: advantaged/disadvantaged condition) between‐subject design. A total of 104 valid questionnaires were completed with a minimum of 24 participants per cell.Findings – Present customers perceive higher unfairness than prospective customers when faced with disadvantaged conditions. However, perceived unfairness was not significantly different when faced with advantaged conditions. Further, perceived unfairness cognitively and affectively influences purchase intentions through perceived value and negative emotions.Practical implications – Alt...

37 citations

Journal ArticleDOI
TL;DR: Of all the issues surrounding online shopping, convenience, access to information, and trust were found to be the most important and implemented in an online conjoint shopping task.
Abstract: The Elaboration Likelihood Model (ELM) uses central (more thoughtful) and peripheral (less thoughtful) routes of persuasion to maximize communication effectiveness. This research implements ELM to investigate the relative importance of different aspects of the user experience in online shopping. Of all the issues surrounding online shopping, convenience, access to information, and trust were found to be the most important. These were implemented in an online conjoint shopping task. Respondents were found to use the central route of the ELM on marketing messages that involved issues of minimizing travel, information access, and assurances of system security. Users employed the peripheral ELM route when considering usability, price comparison, and personal information protection. A descriptive model of Web-based marketing components, their roles in the central and peripheral routes, and their relative importance to online consumer segments was developed.

33 citations

Journal ArticleDOI
TL;DR: In this article, the authors conducted a field study and a computer interactive experimental design to investigate the effect of the price of the focal item and the tie-in item on consumers' purchase intentions.

24 citations

Journal ArticleDOI
TL;DR: In this article, the authors developed a framework that integrates the views of the economics of information and psychosocial returns to address the question of what customer characteristics affect price searching and recall, and what changes the relationship between the price-searching tendency and price recall.
Abstract: Retailing environments have gone through physical changes and the Internet revolution which intensifies price search and comparison behaviour, however, what customer characteristics – demographics or psychographics – affect price searching and recall? Further, what changes the relationship between the price-searching tendency and price recall? This research develops a framework that integrates the views of the economics of information and psychosocial returns to address these questions. Through point-of-purchase surveys, this study finds that psychographics affect the price-searching tendency directly while demographics do so indirectly through psychographics. In addition, the price-searching tendency has a positive effect on price recall and this relationship is stronger when consumers buy discounted products. Finally, in contrast to previous research, consumers' high tendency to search for price and price recall accuracy and confidence are found.

13 citations


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TL;DR: In this article, the authors introduce the concept of ''search'' where a buyer wanting to get a better price, is forced to question sellers, and deal with various aspects of finding the necessary information.
Abstract: The author systematically examines one of the important issues of information — establishing the market price. He introduces the concept of «search» — where a buyer wanting to get a better price, is forced to question sellers. The article deals with various aspects of finding the necessary information.

3,790 citations

01 Jan 1997
TL;DR: In this paper, the authors examine the implications of electronic shopping for consumers, retailers, and manufacturers, assuming that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings.
Abstract: The authors examine the implications of electronic shopping for consumers, retailers, and manufacturers. They assume that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings. They examine these advantages as a function of typical consumer goals and the types of products and services being sought and offer conclusions regarding consumer incentives and disincentives to purchase through interactive home shopping vis-à-vis traditional retail formats. The authors discuss implications for industry structure as they pertain to competition among retailers, competition among manufacturers, and retailer-manufacturer relationships.

2,077 citations

Journal ArticleDOI
TL;DR: In this paper, the authors examined the visitor experience of heritage tourism and investigated the relationships between the quality of those experiences, perceived value, satisfaction, and behavioral intentions, using structural equation modeling (SEM) technique.

1,889 citations

Journal ArticleDOI
TL;DR: In this article, a theoretical model based on hypothesized relationships among four constructs, namely, destination image, place attachment, personal involvement, and visitors' satisfaction as antecedents of loyalty is evaluated.
Abstract: This article evaluates a theoretical model based on hypothesized relationships among four constructs, namely, destination image, place attachment, personal involvement, and visitors’ satisfaction as antecedents of loyalty. These relationships are explored for a sample of 705 international visitors staying in hotels on the island of Mauritius. Confirmatory factor analysis is used initially to ascertain the dimensions of the various constructs but also to assess the convergent and discriminant validity of the measurement items. The structural model indicates that destination image, personal involvement and place attachment are antecedents of visitors’ loyalty but this relationship is mediated by satisfaction levels. The findings offer important implications for tourism theory and practice.

958 citations

Journal ArticleDOI
TL;DR: In this paper, a meta-analysis of tourist image and tourist loyalty is presented, showing that overall image has the greatest impact on tourist loyalty, followed by affective image and cognitive image, while cognitive-affective joint image fails to demonstrate a stable relationship with tourist loyalty.

757 citations