E
Eduardo B. Andrade
Researcher at Fundação Getúlio Vargas
Publications - 64
Citations - 3790
Eduardo B. Andrade is an academic researcher from Fundação Getúlio Vargas. The author has contributed to research in topics: Affect (psychology) & Feeling. The author has an hindex of 25, co-authored 63 publications receiving 3182 citations. Previous affiliations of Eduardo B. Andrade include Escola Brasileira de Administração Pública e de Empresas & University of California, Berkeley.
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Book ChapterDOI
The Nature and Role of Affect in Consumer Behavior
TL;DR: In the intervening years since publication of the chapter “A ect and Consumer Behavior” (Cohen et al., 1991) in the Handbook of Consumer Behavior (Kassarjian & Robertson, 1991), research in consumer behavior dealing with a ect has exploded, making it one of the central research topics as mentioned in this paper.
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Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms
TL;DR: In this paper, a model integrating two streams of research on affect by specifying how evaluative and regulatory mechanisms interact to guide behavior was proposed, showing that when no mood-changes are expected, the affective evaluation mechanism guides behavior, leading to a monotonic increase in behavioral intentions as affect conditions shift from negative to positive.
Journal ArticleDOI
Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms
TL;DR: This paper integrated two streams of research on affect by specifying how evaluative and regulatory mechanisms interact to guide behavior, leading to a monotonic increase in behavioral intentions as affect conditions shift from negative to positive.
Posted Content
The Enduring Impact of Transient Emotions on Decision Making
Eduardo B. Andrade,Dan Ariely +1 more
TL;DR: This paper used a sequence of ultimatum and dictator games to study the effect of transient emotions on economic decision-making and found that people often do not realize they are being influenced by an incidental emotional state.
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On the Consumption of Negative Feelings
Eduardo B. Andrade,Joel B. Cohen +1 more
TL;DR: In a series of studies, consumers with either approach or avoidance tendencies (toward horror movies) were asked to report their positive and negative feelings either after (experiment 1) or while (experiments 2, 3A, and 3B) they were exposed to a horror movie as mentioned in this paper.