The accelerating growth in technology-based self-service today is giving rise to questions about the acceptance of such forms of service delivery by all kinds of consumers and under different situational contexts. This study investigates the moderating effects of consumer traits and situational factors on the relationships within a core attitudinal model for technology-based self-service. An experimental design is used with perceived waiting time and social anxiety (through perceived crowding) as the situational treatments. Relevant consumer traits for technology-based self-service are examined and include inherent novelty seeking, self-efficacy with respect to technology self-consciousness, and the need for interaction with an employee. The results lend support to the hypothesized moderating effects. Implications for service practitioners as well as directions for future research are discussed.

An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Consumer Traits and Situational Factors

Store atmosphere and purchasing behavior

Individual adoption of technology has been studied extensively in the workplace. Far less attention has been paid to adoption of technology in the household. In this paper, we performed the first quantitative test of the recently developed model of adoption of technology in households (MATH). Further, we proposed and tested a theoretical extension of MATH by arguing that key demographic characteristics that vary across different life cycle stages would play moderating roles. Survey responses were collected from 746 U.S. households that had not yet adopted a personal computer. The results showed that the integrated model, including MATH constructs and life cycle characteristics, explained 74 percent of the variance in intention to adopt a PC for home use, a significant increase over baseline MATH that explained 50 percent of the variance. Finally, we compared the importance of various factors across household life cycle stages and gained a more refined understanding of the moderating role of household life cycle stage.

Model of adoption and technology in households: a baseline model test and extension incorporating household life cycle

Inevitably, reading is one of the requirements to be undergone. To improve the performance and quality, someone needs to have something new every day. It will suggest you to have more inspirations, then. However, the needs of inspirations will make you searching for some sources. Even from the other people experience, internet, and many books. Books and internet are the recommended media to help you improving your quality and performance.

The Logic and Limits of Trust

Atmospheric qualities of online retailing

This article presents a large-scale cross-sectional field study of the effect of store environment on consumer emotions and the resulting influence on aspects of consumer behavior with actual shopping behavior used as an example. Cast into a stimulus–organism–response framework, the results suggest that a consumer's emotions can be a mediating factor in the purchase process. In this study, we identify and explore how store environment and emotional states may influence various dimensions of purchase behavior. This research confirms that although cognitive factors may largely account for store selection and for most planned purchases within the store, the environment in the store and the emotional state of consumers may be important determinants of purchase behavior. This research has many pragmatic applications, because pleasure was associated with the amount of money spent and affinity for the store, whereas arousal was associated with money spent in the store, time spent in the store, and the number of items purchased in the store. © 1997 John Wiley & Sons, Inc.

Store environment and consumer purchase behavior: Mediating role of consumer emotions

Value orientations of new-age elderly: The coming of an ageless market

Although personal values have been widely used to examine consumer behavior in many product and service categories, little research has been devoted to the relationship between values and usage of the Internet. This article examines the association between consumers' personal values and their attitudes, preferences, and activities associated with using the Internet. With the use of survey data gathered from 506 Internet users, the relationship between selected Internet activities and specific personal values, and the association between two technological paradoxes (with relevance to the Internet) and specific personal values (as measured by the Kahle, 1983, LOV inventory) are explored. The Internet activities include (a) business-related uses of the Internet, (b) information and research-related uses of the Internet, (c) e-commerce and related uses of the Internet, and (d) fun and entertainment-related uses of the Internet. The results highlight the differences in behavior and feelings about the Internet based on personal values. Advertising and other forms of marketing communication can incorporate those personal values that appear to be linked to specific Internet usage or activities. © 2003 Wiley Periodicals, Inc.

Toward a better understanding of the interplay of personal values and the internet

This article offers some fresh insights on the richness of cognitive age as it is implicitly embodied as part of the conceptual and operational definition of the New-Age Elderly (and their counterpart—the Traditional Elderly). First, the research provides evidence of the reliability and validity of the NAVO scale, a relatively new measurement instrument, designed to identify the New-Age Elderly consumer. Then, as an important piece of new learning, the article explores the influence of gender on older consumers' consumption orientations. Among other things, the research indicates that older women (as compared to older men) seem to be more price conscious and more responsive to retail special and incentives, that they are more adventurous, and that they generally possess more market-relevant knowledge in the form of shopping smarts. Still further, the research reveals that both New-Age Elderly men and New-Age Elderly women tend to be more optimistic about their financial situations than their Traditional Elderly counterparts. The article ends by offering suggestions relevant to the need for specific future research, and the potential marketing strategy implications of the research. © 2001 John Wiley & Sons, Inc.

The influence of gender on the new-age elderly's consumption orientation

Based on Schiffman and Sherman’s conceptual model of the new‐age elderly this article constructs a measure that identifies this segment of elderly in terms of their value orientation. The findings show that older consumers’ value orientations are an effective segmentation approach; one that is superior for partitioning the market for services like leisure travel than the traditional age‐based segmentation approach. Marketing strategy implications of the findings are also discussed.

Elaine Sherman

Papers

Store environment and consumer purchase behavior: Mediating role of consumer emotions

Value orientations of new-age elderly: The coming of an ageless market

Toward a better understanding of the interplay of personal values and the internet

The influence of gender on the new-age elderly's consumption orientation

Opportunities for marketing travel services to new‐age elderly