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Elisabeth Kastenholz

Bio: Elisabeth Kastenholz is a academic researcher at University of Aveiro who has co-authored 118 publication(s) receiving 2969 citation(s). The author has an hindex of 29. The author has done significant research in the topic(s): Tourism & Rural tourism. more

Topics: Tourism, Rural tourism, Tourism geography more

Journal ArticleDOI: 10.1016/J.IJHM.2010.10.007
Abstract: This paper enriches the model of delight and satisfaction that Oliver et al. (1997) propose and Finn (2005) modifies, with a suggested causal relationship between disconfirmation and arousal and the introduction of two new variables: the lodging unit’s corporate reputation and perceived quality. The modified model is applied to rural tourism accommodations in Portugal and validated using PLS (Partial Least Squares). The results suggest that the lodging unit’s reputation is a more significant determinant of loyalty than satisfaction or even delight. This study further supports the conceptualization of customer delight and customer satisfaction as distinct constructs. Results may help managers of rural tourism accommodations to develop and implement more successful relationship marketing strategies. © 2010 Elsevier Ltd. All rights reserved. more

Topics: Customer delight (66%), Customer satisfaction (59%), Relationship marketing (57%) more

255 Citations

Journal ArticleDOI: 10.1177/004728759903700405
Abstract: The primary purpose of this study was to segment and profile the needs of rural tourists so as to provide a better understanding of rural tourism in Portugal. A self-administered survey in four languages was obtained from 200 visitors in the study area. Four useful benefit segments were identified, and implications for market development are discussed. more

Topics: Rural tourism (70%), Tourism (61%), Rural area (58%) more

251 Citations

Journal ArticleDOI: 10.1080/09669582.2013.836210
Abstract: The countryside hosts an increasing number of alternative food networks: rural tourists can play an important role in acting as both consumer and “cultural broker” between these networks. This paper provides a theoretical framework for niche marketing food specialties in rural tourism by combining two different consumer behavioural theories, the “experience economy” and the “intimacy” model, representing a reorientation from classical marketing thinking. It explores the meaning of local food, including the pursuit of reconnection with nature, resilience to globalisation, the role of local food in reinforcing personal identity, the search for freshness, taste and authenticity, support for local producers, and environmental concerns. It considers the challenges for rural entrepreneurs and policy makers in marketing food specialties and rural regions to the post-modern consumer. Using examples derived mostly from secondary literature it identifies seven dimensions that elevate food products to an appealing c... more

Topics: Rural tourism (61%), Tourism (55%), Rural area (54%)

178 Citations

Journal ArticleDOI: 10.1080/09669582.2015.1083997
Bernard Lane1, Elisabeth Kastenholz2Institutions (2)
Abstract: This paper charts the evolution of rural tourism in the developed world as an alternative tourism form, popular since the 1970s with the market and with policy makers as a rural regeneration and conservation tool. It outlines parallels with the Butler tourism area life cycle: emergence; volume growth, complexity and geographical spread; followed by problems arising from increasing competition, lack of governance and leadership, societal change and technical developments. Research responses to rural tourism's growth and change are examined, analysing 1848 articles published since 2000 by interrogating Scopus to reveal responses by subject category and geographic distribution. The papers in the Journal of Sustainable Tourism’s new rural tourism Special Issue are discussed, noting how researchers have explored the conversion of rural tourism from sightseeing to numerous experiential activities, together with papers discussing governance, leadership, networking, product development and marketing. The paper co... more

Topics: Tourism geography (72%), Rural tourism (68%), Sustainable tourism (68%) more

167 Citations

Journal ArticleDOI: 10.1016/J.TMP.2012.08.009
Abstract: As an industry tourism is often perceived important as a means of development in marginal rural zones, such developments are thought to appeal to a post-modern market seeking ʻunique’ experiences. This paper examines the rural tourism experience offered by a small village in Central Portugal that uses its heritage and traditions to offer such experiences. The case, derived from interviews, analyses the experience of tourists and residents, the interactions between different stakeholders, impacts and marketing implications. It concludes that social, emotional and symbolic dimensions of the experience, associated with rurality, are important determinants of tourist satisfaction. more

Topics: Tourism geography (71%), Rural tourism (66%), Tourism (64%) more

155 Citations

Cited by

Open accessJournal Article
Abstract: MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics more

Topics: Marketing management (85%), Marketing research (78%), Return on marketing investment (77%) more

4,740 Citations

Open access
01 Jan 2012-

3,352 Citations

Open access
01 Jan 2014-
Topics: Climate change (55%)

2,338 Citations

Journal ArticleDOI: 10.1080/10848770.2013.772046
Abstract: By Pierre Bourdieu (London: Routledge, 2010), xxx + 607 pp. £15.99 paper. A combination of social theory, statistical data, illustrations, and interviews, Distinction: A Social Critique of the Judg... more

Topics: Taste (sociology) (61%), Judgement (57%), Social theory (57%)

2,186 Citations

Open accessBook
01 Jan 2009-
Abstract: The present report is submitted in response to General Assembly resolution 61/106, by which the Assembly adopted the Convention on the Rights of Persons with Disabilities and the Optional Protocol thereto. As requested by the Assembly, a brief overview of the status of the Convention as at 3 August 2007 is presented. The report also contains a brief description of technical arrangements on staff and facilities made necessary for the effective performance of the functions of the Conference of States Parties and the Committee under the Convention and the Optional Protocol, and a description on the progressive implementation of standards and guidelines for the accessibility of facilities and services of the United Nations system. Recent efforts of the United Nations and agencies to disseminate information on the Convention and the Optional Protocol are also described. more

1,735 Citations


Author's H-index: 29

No. of papers from the Author in previous years

Top Attributes

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Author's top 5 most impactful journals

Journal of Sustainable Tourism

5 papers, 494 citations

Tourism & Management Studies

5 papers, 64 citations

Journal of Vacation Marketing

4 papers, 227 citations


2 papers, 1 citations

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