Elko J. Kleinschmidt

TL;DR: Cooper and Kleinschmidt as mentioned in this paper concluded that product superiority is the number one factor influencing commercial success and that project definition and early, predevelopment activities are the most critical steps in the new products development process.

TL;DR: Cooper and Kleinschmidt as discussed by the authors proposed that a company's overall new product performance depends on the following elements: the NPD process and the specific activities within this process; the organization of the new product development program; the firm's NPD strategy; a firm's culture and climate for innovation; and senior management commitment to NPD.

TL;DR: In a comprehensive study of 252 new product histories at 123 firms, Cooper and Elko Kleinschmidt looked critically at the new products management process as discussed by the authors and found that certain activities were particularly weak.

TL;DR: The relationship between product innovativeness and commercial success is shown to be a U-shaped relationship as discussed by the authors, which means that both high and low innovateativeness products are more likely to be more successful than those in between.

TL;DR: In this paper, the authors examined product innovativeness from the firm's perspective and found that five distinct dimensions of product innovation have distinct effects on the Go/No Go decision and on product performance.