scispace - formally typeset
Search or ask a question
Author

Emmanuel Mogaji

Bio: Emmanuel Mogaji is an academic researcher from University of Greenwich. The author has contributed to research in topics: Higher education & Social media. The author has an hindex of 15, co-authored 106 publications receiving 956 citations. Previous affiliations of Emmanuel Mogaji include University of Economics, Ho Chi Minh City & University of Bedfordshire.

Papers published on a yearly basis

Papers
More filters
Journal ArticleDOI
TL;DR: This research offers significant and timely insight to AI technology and its impact on the future of industry and society in general, whilst recognising the societal and industrial influence on pace and direction of AI development.

808 citations

Journal ArticleDOI
12 Jun 2020
TL;DR: Practical implications for public and private sector policymakers, as they navigate this precarious time and chart a new path for individuals and Nigeria are presented, adopting the ‘avoid-shift-improve’ framework.
Abstract: The growing number of studies on the impact of COVID-19 is often discussed in the context of developed countries, highlighting a gap in the understanding of how the pandemic is impacting developing countries. This theoretical commentary focuses on the present and long-term impact of COVID-19 on transportation in Lagos State, Nigeria. The paper recognises the effect on transportation in emerging economies, where lockdowns and restrictions on movement may be ineffective, a state with high population density, poor transportation infrastructure and a large informal economy. Adopting the 'avoid-shift-improve' framework, this paper presents practical implications for public and private sector policymakers, as they navigate this precarious time and chart a new path for individuals and Nigeria.

150 citations

Journal ArticleDOI
TL;DR: In this article , the authors bring together 43 contributions from experts in fields such as computer science, marketing, information systems, education, policy, hospitality and tourism, management, publishing, and nursing to identify questions requiring further research across three thematic areas: knowledge, transparency, and ethics; digital transformation of organisations and societies; and teaching, learning, and scholarly research.

103 citations

Journal ArticleDOI
TL;DR: In this article, a conceptual model was developed based on the information acceptance model (IACM) to investigate the influence of guerrilla marketing in social media on brand image, and the results supported the proposed model and confirmed that guerrilla marketing has a positive effect on both functional and symbolic brand image.
Abstract: The advent of social media brought a new perspective for guerrilla marketing since it allows ads to reach more people through the internet. The purpose of this paper is to investigate the influence of guerrilla marketing in social media on brand image.,A conceptual model was developed based on the information acceptance model (IACM). The research model was validated through structural equation modelling based on the surveys of 385 university students.,The results support the proposed model and confirm that guerrilla marketing in social media has a positive effect on both functional and symbolic brand image.,This study was conducted with university students. This sample was deemed appropriate since the study had to be conducted with people who use social media. However, although the age group of university students constitutes the majority of social media users, they may not fully represent the whole population. Also, this study showed four guerrilla marketing examples to participants before they commenced filling in the questionnaire. Although the authors selected the most generic guerrilla advertisements during the pilot tests and eliminated the ones which were difficult to understand, this can still be considered as limitations of the study.,This study has both theoretical and managerial implications. First, most of the guerrilla marketing studies focus on consumers and neglect possible impacts on brands. In order to fulfil this gap in the literature, this study investigates the influence of guerrilla marketing in brand image. Besides, this study contributes to IACM by expanding its scope through testing its determinants on “brand image”. It proves that IACM is valid for use in different contexts. On the managerial side, this study provides marketers with a frame of reference to understand the information adoption process of guerrilla marketing on social media.,Current studies regarding the influence of guerrilla marketing mostly focus on consumers, where the possible impacts on brands have been relatively neglected. This study attempts to fill this gap by focussing on the brand image.

69 citations

Journal ArticleDOI
TL;DR: In this article, Artificial Intelligence (AI) is rapidly transforming digital marketing practices, and while the extant literature extensively covers AI applications that generally benefit businesses and customers, the literature in this paper does not extensively cover the applications that benefit individuals and organizations.
Abstract: Artificial intelligence (AI) is rapidly transforming digital marketing practices. While the extant literature extensively covers AI applications that generally benefit businesses and customers, the...

67 citations


Cited by
More filters
19 Jan 2016
TL;DR: “Research Design” (Research Design: Qualitative, Quantitative, and Mixed Method Approaches) ว�’หนงสอทเรยบ บายเ“ส’”
Abstract: หนงสอเรอง การออกแบบการวจย: วธการวจยเชงคณภาพ วธการวจยเชงปรมาณ และวธการวจยแบบผสม (Research Design: Qualitative, Quantitative, and Mixed Method Approaches) เปนหนงสอทเรยบเรยงเพออธบายเกยวกบความแตกตางของกระบวนทศนการวจยทง 2 แบบ ไดแก การวจย เชงปรมาณ และการวจยเชงคณภาพ และความจำเปนของประเดนปญหาการวจยทตองนำกระบวนทศนทง 2 มารวมกนหาขอคนพบเพอนำไปสผลการวจยทสามารถนำผลการวจยไปใชประโยชนไดอยางจรงมากยงขน เรยกวา “การวจยแบบผสมผสาน” ซงเปนหนงสอทอธบายวธการวจยทง 2 ประเภทไดอยางชดเจน และการรวมกนของกระบวนทศนการวจยทง 2 แบบอยางลงตว

4,104 citations

Book
05 Jul 2017
TL;DR: Fanon's Black Skin, White Masks as mentioned in this paper is a merciless expose of the psychological damage done by colonial rule across the world, using Fanon's incisive analytical abilities to expose the consequences of colonialism on the psyches of colonized peoples.
Abstract: Frantz Fanon’s explosive Black Skin, White Masks is a merciless expose of the psychological damage done by colonial rule across the world. Using Fanon’s incisive analytical abilities to expose the consequences of colonialism on the psyches of colonized peoples, it is both a crucial text in post-colonial theory, and a lesson in the power of analytical skills to reveal the realities that hide beneath the surface of things. Fanon was himself part of a colonized nation – Martinique – and grew up with the values and beliefs of French culture imposed upon him, while remaining relegated to an inferior status in society. Qualifying as a psychiatrist in France before working in Algeria (a French colony subject to brutal repression), his own experiences granted him a sharp insight into the psychological problems associated with colonial rule. Like any good analytical thinker, Fanon’s particular skill was in breaking things down and joining dots. His analysis of colonial rule exposed its implicit assumptions – and how they were replicated in colonised populations – allowing Fanon to unpick the hidden reasons behind his own conflicted psychological make up, and those of his patients. Unflinchingly clear-sighted in doing so, Black Skin White Masks remains a shocking read today.

1,433 citations

Journal ArticleDOI
TL;DR: This research offers significant and timely insight to AI technology and its impact on the future of industry and society in general, whilst recognising the societal and industrial influence on pace and direction of AI development.

808 citations

Journal ArticleDOI
TL;DR: This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where it highlights the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.

588 citations

Journal ArticleDOI
TL;DR: Analyzes the governance structure of Benedictine monasteries to gain new insights into solving agency problems in public institutions and argues that they were able to survive for centuries because of an appropriate governance structure, relying strongly on the intrinsic motivation of the members and internal control mechanisms.

588 citations