Esra Arıkan

TL;DR: In this article, the effect of corporate social responsibility (CSR) on corporate reputation has been investigated from a multi-stakeholder perspective and the results confirm not only that as an antecedent, CSR has a strong positive effect on CR but also that CR has strong positive impact on the behaviors of customers, employees, and investors.

TL;DR: In this article, the mediating role of corporate reputation on the relationship between corporate social responsibility and various outcomes of customers, employees, and investors as the key stakeholders has been examined, and the results have important implications for practitioners who seek to manage their relationships with multiple stakeholders through their engagement in corporate socially responsibility activities and efforts to enhance their companies' reputational status.

TL;DR: In this article, the effect of corporate social responsibility (CSR) and service quality on customer-company identification, customer satisfaction, and customer loyalty was investigated in the context of bank customers.

TL;DR: This article investigated the role of Brand Relationship Quality (BRQ) as a critical factor determining consumer responses to brand extensions and found that BRQ and perceived fit exert independent effects on consumer responses and complement each other as they jointly influence evaluations of brand extensions.

TL;DR: In this paper, the authors provide a literature review in this area and examine the key drivers and outcomes of online customer engagement, particularly through online brand communities and social networking sites, so that customer engagement in such virtual environments can be promoted as a new opportunity to create enhanced value, especially in emerging economies.