Part 1: Social Analysis, Discourse Analysis, Text Analysis 1. Introduction 2. Texts, Social Events, and Social Practices 3. Intertextuality and Assumptions Part 2: Genres and Action 4. Genres 5. Meaning Relations between Sentences and Clauses 6. Types of Exchange, Speech Functions, and Grammatical Mood Part 3: Discourses and Representations 7. Discourses 8. Representations of Social Events Part 4: Styles and Identities 9. Styles 10. Modality and Evaluation 11. Conclusion

http://disciplinas.stoa.usp.br/pluginfile.php/270695/mod_folder/content/0/ii.%20Norman_Fairclough_Analysing_discourse.pdf?forcedownload=1

Analysing Discourse: Textual Analysis for Social Research

Since the late 1980s, Critical Discourse Analysis (CDA) has become a well-established field in the social sciences. However, in contrast with some branches of linguistics, CDA is not a discrete academic discipline in the traditional sense, with a fixed set of research methods. The manifold roots of CDA lie in a myriad of disciplines including rhetoric, anthropology, philosophy and cognitive science, to name a few. This four-volume set brings together seminal articles on the subject from varied sources, creating an invaluable roadmap for scholars seeking to consolidate their knowledge of CDA, and of its continued development. Sculpted and edited by a leading voice in the field, this work covers the interdisciplinary roots, the most important approaches and methodologies of CDA, as well as applications in other disciplines in an updated and comprehensive way. Structured thematically, the four volumes cover a wide range of aspects and considerations: Volume One: Histories, Concepts and Interdisciplinarity Volume Two: Theoretical Approaches and Methodologies Volume Three: 'Doing CDA' - Case Studies Volume Four: Applications and Perspectives - New Trends in CDA

https://ndl.ethernet.edu.et/bitstream/123456789/18225/1/94pdf.pdf

Critical Discourse Analysis

\"What are your assumptions (implicit as well as explicit) about the most effective way to manage people?\" So began Douglas McGregor in this 1960 management classic. It was a seemingly simple question he asked, yet it led to a fundamental revolution in management. Today, with the rise of the global economy, the information revolution, and the growth of knowledge-driven work, McGregor's simple but provocative question continues to resonate-perhaps more powerfully than ever before. Heralded as one of the most important pieces of management literature ever written, a touchstone for scholars and a handbook for practitioners, The Human Side of Enterprise continues to receive the highest accolades nearly half a century after its initial publication. Influencing such major management gurus such as Peter Drucker and Warren Bennis, McGregor's revolutionary Theory Y-which contends that individuals are self-motivated and self-directed-and Theory X-in which employees must be commanded and controlled-has been widely taught in business schools, industrial relations schools, psychology departments, and professional development seminars for over four decades. In this special annotated edition of the worldwide management classic, Joel Cutcher-Gershenfeld, Senior Research Scientist in MIT's Sloan School of Management and Engineering Systems Division, shows us how today's leaders have successfully incorporated McGregor's methods into modern management styles and practices. The added quotes and commentary bring the content right into today's debates and business models. Now more than ever, the timeless wisdom of Douglas McGregor can light the path towards a management style that nurtures leadership capability, creates effective teams, ensures internal alignment, achieves high performance, and cultivates an authentic, value-driven workplace--lessons we all need to learn as we make our way in this brave new world of the 21st century.

The Human Side of Enterprise.

A century after the publication of Max Weber's The Protestant Ethic and the "Spirit" of Capitalism, a major new work examines network-based organization, employee autonomy and post-Fordist horizontal work structures.

The New Spirit of Capitalism

One dimensional man

Le nouvel esprit du capitalisme

Le capitalisme prospere ; la societe se degrade. Le profit croit, comme l'exclusion. La veritable crise n'est pas celle du capitalisme, mais celle de la critique du capitalisme. Trop souvent attachee a d'anciens schemas d'analyse, la critique conduit nombre de protestataires a se replier sur des modalites de defense efficaces dans le passe mais desormais largement inadaptees aux nouvelles formes du capitalisme redeploye. Cette crise, Eve Chiapello et Luc Boltanski, sociologues, l'analysent a la racine. Ils tracent les contours du nouvel esprit du capitalisme a partir d'une analyse inedite des textes de management qui ont nourri la pensee du patronat, irrigue les nouveaux modes d'organisation des entreprises : a partir du milieu des annees 70, le capitalisme renonce au principe fordiste de l'organisation hierarchique du travail pour developper une nouvelle organisation en reseau, fondee sur l'initiative des acteurs et l'autonomie relative de leur travail, mais au prix de leur securite materielle et psychologique. Ce nouvel esprit du capitalisme a triomphe grâce a la formidable recuperation de la " critique artiste ", celle qui, apres Mai 68, n'avait eu de cesse de denoncer l'alienation de la vie quotidienne par l'alliance du Capital et de la bureaucratie. Une recuperation qui a tue la " critique artiste ". Dans le meme temps la " critique sociale " manquait le tournant du neocapitalisme et demeurait rivee aux vieux schemas de la production hierarchisee ; on la trouva donc fort demunie lorsque l'hiver de la crise fut venu. C'est a une relance conjointe des deux critiques complementaires du capitalisme qu'invite cet ouvrage sans equivalent.

/pdf/le-nouvel-esprit-du-capitalisme-38t7vlx9b8.pdf

Eve Chiapello

Papers

The New Spirit of Capitalism

The New Spirit of Capitalism

Le nouvel esprit du capitalisme

Le nouvel esprit du capitalisme

Der neue Geist des Kapitalismus