Part 1: Social Analysis, Discourse Analysis, Text Analysis 1. Introduction 2. Texts, Social Events, and Social Practices 3. Intertextuality and Assumptions Part 2: Genres and Action 4. Genres 5. Meaning Relations between Sentences and Clauses 6. Types of Exchange, Speech Functions, and Grammatical Mood Part 3: Discourses and Representations 7. Discourses 8. Representations of Social Events Part 4: Styles and Identities 9. Styles 10. Modality and Evaluation 11. Conclusion

http://disciplinas.stoa.usp.br/pluginfile.php/270695/mod_folder/content/0/ii.%20Norman_Fairclough_Analysing_discourse.pdf?forcedownload=1

Analysing Discourse: Textual Analysis for Social Research

Since the late 1980s, Critical Discourse Analysis (CDA) has become a well-established field in the social sciences. However, in contrast with some branches of linguistics, CDA is not a discrete academic discipline in the traditional sense, with a fixed set of research methods. The manifold roots of CDA lie in a myriad of disciplines including rhetoric, anthropology, philosophy and cognitive science, to name a few. This four-volume set brings together seminal articles on the subject from varied sources, creating an invaluable roadmap for scholars seeking to consolidate their knowledge of CDA, and of its continued development. Sculpted and edited by a leading voice in the field, this work covers the interdisciplinary roots, the most important approaches and methodologies of CDA, as well as applications in other disciplines in an updated and comprehensive way. Structured thematically, the four volumes cover a wide range of aspects and considerations: Volume One: Histories, Concepts and Interdisciplinarity Volume Two: Theoretical Approaches and Methodologies Volume Three: 'Doing CDA' - Case Studies Volume Four: Applications and Perspectives - New Trends in CDA

https://ndl.ethernet.edu.et/bitstream/123456789/18225/1/94pdf.pdf

Critical Discourse Analysis

\"What are your assumptions (implicit as well as explicit) about the most effective way to manage people?\" So began Douglas McGregor in this 1960 management classic. It was a seemingly simple question he asked, yet it led to a fundamental revolution in management. Today, with the rise of the global economy, the information revolution, and the growth of knowledge-driven work, McGregor's simple but provocative question continues to resonate-perhaps more powerfully than ever before. Heralded as one of the most important pieces of management literature ever written, a touchstone for scholars and a handbook for practitioners, The Human Side of Enterprise continues to receive the highest accolades nearly half a century after its initial publication. Influencing such major management gurus such as Peter Drucker and Warren Bennis, McGregor's revolutionary Theory Y-which contends that individuals are self-motivated and self-directed-and Theory X-in which employees must be commanded and controlled-has been widely taught in business schools, industrial relations schools, psychology departments, and professional development seminars for over four decades. In this special annotated edition of the worldwide management classic, Joel Cutcher-Gershenfeld, Senior Research Scientist in MIT's Sloan School of Management and Engineering Systems Division, shows us how today's leaders have successfully incorporated McGregor's methods into modern management styles and practices. The added quotes and commentary bring the content right into today's debates and business models. Now more than ever, the timeless wisdom of Douglas McGregor can light the path towards a management style that nurtures leadership capability, creates effective teams, ensures internal alignment, achieves high performance, and cultivates an authentic, value-driven workplace--lessons we all need to learn as we make our way in this brave new world of the 21st century.

The Human Side of Enterprise.

A century after the publication of Max Weber's The Protestant Ethic and the "Spirit" of Capitalism, a major new work examines network-based organization, employee autonomy and post-Fordist horizontal work structures.

The New Spirit of Capitalism

One dimensional man

Our aim in this article is to explore how one might approach the language of new capitalism working in a transdisciplinary way, bringing together new sociology of capitalism (Chiapello) and critical discourse analysis (Fairclough). We focus upon 'new management ideology', and in particular on a recent book by a highly influential management 'guru' (Rosabeth Moss Kanter). The article begins with a discussion of new management ideology based particularly upon the work of Boltanski and Chiapello, followed by an outline of the version of critical discourse analysis we draw upon, and an analysis of a number of extracts from the book. In the conclusion we consider the implications of the analysis for transdisciplinary research

Understanding the new management ideology: a transdisciplinary contribution from critical discourse analysis and new sociology of capitalism

La evolucion del capitalismo en los ultimos anos ha llevado a un estado de retroceso y desconcierto ideologico que ha generado -y no solo entre las clases menos favorecidas- un aumento del escepticismo respecto del sistema y sus instituciones. Sobre este panorama, los autores de este exhaustivo libro tratan no tanto de proponer soluciones como de comprender las causas del debilitamiento de la critica y de su consecuencia, el fatalismo dominante en la sociedad actual.

/pdf/el-nuevo-espiritu-del-capitalismo-394o57aq11.pdf

El nuevo espíritu del capitalismo

This article shows that forms of analysis and calculation specific to finance are spreading, and changing valuation processes in various social settings. This perspective is used to contribute to the study of the recent transformations of capitalism, as financialisation is usually seen as marking the past three decades. After defining what is meant by “financialised valuation,” different examples are discussed. Recent developments concerning the valuation of assets in accounting standards and credit risk in banking regulations are used to suggest that colonisation of financial activities by financialised valuations is taking place. Other changes, concerning the valuation of social or cultural activities and environmental issues are also highlighted in order to support the hypothesis of a parallel colonisation of non-financial activities by financialised valuations. Specifically, the language of finance appears to gradually being incorporated into public policies, especially in Europe—and this trend seems to have gathered pace since the 2000s. Some interpretations are proposed to understand why public policies are seemingly increasingly reliant on financialised valuations.

Financialisation of Valuation

De nombreuses typologies listant les differents types de controle possibles dans les entreprises ont ete produites dans l'histoire de la theorie des organisations. Leur etude montre que les typologies sont souvent tres differentes et pas toujours redondantes. Cet article propose un modele d'analyse permettant de reconcilier les differents travaux. Nous presentons pour finir un certain nombre de facteurs de contingence qui peuvent eclairer la presence d'un mode de controle plutot qu'un autre pour une activite donnee

/pdf/les-typologies-des-modes-de-controle-et-leurs-facteurs-de-249nsmfxvu.pdf

Eve Chiapello

Papers

Understanding the new management ideology: a transdisciplinary contribution from critical discourse analysis and new sociology of capitalism

Understanding the new management ideology: a transdisciplinary contribution from critical discourse analysis and new sociology of capitalism

El nuevo espíritu del capitalismo

Financialisation of Valuation

Les typologies des modes de contrôle et leurs facteurs de contingence - un essai d'organisation de la littérature