Because of today's inadequate interaction between tourists, professionals, and citizens, in this paper the simulation of a new form of knowledge management is presented for more effective utilization of cultural heritage sites. The latest technologies allow interaction of previously separate domains of experience: desire, identity, tourism, memory, and marketing. They are the access keys that, starting from the territory, can take the user into other domains, evaluating the entirety of the cultural heritage. In this regard, the paper presents the simulation of a prototype able to go beyond what is currently provided online: tourist paths are offered that are available online and can be downloaded onto mobile devices (smartphones or tablet PCs), thus creating a tour of the local heritage that provides audio-video content. It allows the opportunity to encourage a deeper exploration of cultural heritage.

The “Non-Places” Meet the “Places:” Virtual Tours on Smartphones for the Enhancement of Cultural Heritage

Ambient communication (AC) is currently a widespread consolidated brand practice at the international level. However, a clear understanding of its conceptual boundaries is still missing, which may better orient branding strategies. Our study is aimed at providing a comprehensive picture of AC, attempting to cast light on its distinctive conceptual dimensions. The study is designed according to a focused ethnography approach based on 15 in-depth interviews with a purposive sample of agency professionals. Transcripts were analysed following a discursive technique that systematically explores the ways in which the interviewees conceived of and articulated the concept of AC. Findings show that, although explicitly recognized as a central element in branding strategies, AC is ambivalently represented by advertising professionals, which uncovered a fragile perception of its implicit value. This reveals a limited unfolding of its potential, which is due to a lack of adequate conceptualization that has thwarted t...

An ecological definition of ambient communication: A discursive conceptualization

The aim of this article is to analyse how Agustin Fernandez Mallo (La Coruna, 1967) represents our globalised world in his novel Nocilla Dream (2006). His way of conceiving reality as a web, in fact, allows him to experiment with flexible narrative mixing materials proceeding from different sources. The result is a complex map of our contemporary way of life, based on global relationships and digital technologies. Precisely with the intent of defining that map and the strategies followed by the author in its creation we coined the neologism ‘heterotopography’, combining the Foucauldian concept of ‘heterotopia’ and the term ‘topography’ with all its meanings.

https://dialnet.unirioja.es/descarga/articulo/7693793.pdf

"Nocilla Dream" (2006) de Agustín Fernández Mallo. Una 'heterotopografía' del mundo globalizado

Rethinking the space between filmmaker, subject and audience : reflections on the shifting nature of the authorial agency in the age of interactive documentary

https://dl.acm.org/doi/pdf/10.1145/3464327.3464346

Prospettive di Connessioni Urbane∗: a case study about using Instagram to keep in touch with urban places in Naples (Italy) during COVID-19 pandemic

/pdf/non-luoghi-introduzione-a-una-antropologia-della-2v0dzxfaq6.pdf

Federica Cancemi

Papers

Non-luoghi. Introduzione a una antropologia della surmodernità, di Marc Augé, Eleuthera, 2009