Fiona Moorhead

Bio: Fiona Moorhead is an academic researcher from London Metropolitan University. The author has contributed to research in topics: Target audience. The author has an hindex of 1, co-authored 1 publications receiving 1 citations.

Beauty queens at the Women's Library, London Metropolitan University: A case study in audience development

Abstract: Purpose – To provide an overview of recent audience development work at The Women's Library, London Metropolitan University.Design/methodology/approach – The Women's Library used visitor research to identify key areas for building new audiences. Using library and archival collections as a starting point, the library forged strategic creative partnerships and developed a public programme designed to raise the profile of the library and increase attendance amongst the target audience groups.Findings – The study provides detailed information about the planning process and implementation of the project, including the marketing campaign, and gives examples of ways in which the library used collaborative partnerships to engage with new and diverse audiences.Research limitations/implications – The case study focuses on one organisation, a University Library with museum and archival collections, but contains information transferable to other library services.Practical implications – An insight into ways of workin...