How has Japan become a major economic power, a world leader in the automotive and electronics industries? What is the secret of their success? The consensus has been that, though the Japanese are not particularly innovative, they are exceptionally skilful at imitation, at improving products that already exist. But now two leading Japanese business experts, Ikujiro Nonaka and Hiro Takeuchi, turn this conventional wisdom on its head: Japanese firms are successful, they contend, precisely because they are innovative, because they create new knowledge and use it to produce successful products and technologies. Examining case studies drawn from such firms as Honda, Canon, Matsushita, NEC, 3M, GE, and the U.S. Marines, this book reveals how Japanese companies translate tacit to explicit knowledge and use it to produce new processes, products, and services.

The knowledge-creating company : how Japanese companies create the dynamics of innovation

The author systematically examines one of the important issues of information — establishing the market price. He introduces the concept of «search» — where a buyer wanting to get a better price, is forced to question sellers. The article deals with various aspects of finding the necessary information.

Economics of Information

Qualitative Interviewing: The Art of Hearing Data

Open Innovation: The New Imperative for Creating and Profiting from Technology

羟氨苄青霉素引起大疱性类天疱疮样疹

This paper aims at exploring and discussing the possibilities of applying qualitative content
analysis as a (text) interpretation method in case study research. First, case study research as a
research strategy within qualitative social research is briefly presented. Then, a basic introduction
to (qualitative) content analysis as an interpretation method for qualitative interviews and other data
material is given. Finally the use of qualitative content analysis for developing case studies is examined
and evaluated. The author argues in favor of both case study research as a research strategy
and qualitative content analysis as a method of examination of data material and seeks to encourage
the integration of qualitative content analysis into the data analysis in case study research.

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The Use of Qualitative Content Analysis in Case Study Research

Dynamic fractal organizations for promoting knowledge-based transformation – A new paradigm for organizational theory

Ethically Minded Consumer Behavior:Scale Review, Development, and Validation

– This study's first objective is to experimentally examine the effect of brand‐cause fit and campaign duration on company and brand image, commercial objectives and buying intention as perceived by Japanese consumers. Second, the study aims to evaluate the moderating role of gender and participation in philanthropic activities on the impact of cause‐related marketing (CrM) programs in Japan., – An experimental design was used with 196 Japanese subjects completing a survey online., – A high brand‐cause fit was found to elicit more positive attitudes toward the CrM program than campaign duration. Japanese female respondents were showing more favorable attitudes than men, confirming results in previous research studies conducted in the West. Previous participation in philanthropic activities was also found to increase positive attitudes especially when brand‐cause fit and duration were high., – The experiment relied on fictitious advertising materials. Many respondents were students from the greater Tokyo area. This may make it difficult to generalize findings to a broader population., – Results show that CrM campaigns in Japan are viewed more positively when consumers perceive a good match between the brand and the cause. Japanese marketers targeting women and consumers with philanthropic experience are likely to benefit by supporting matching social causes., – This paper is the first to contribute to better understanding of the impact of CrM in Japan. It does confirm the gender effect previously observed in western countries.

The effects of brand‐cause fit and campaign duration on consumer perception of cause‐related marketing in Japan

Looking at the Bright Side of Things.- From the World Demographic Association. The Demographic Shift: Challenges, Chances, Perspectives.- Innovation, Design and Product Development for the Silver Market.-: User Integration.- Design in an Aging Society.- Service Innovation. Marketing for the Silver Market.- : Current Best-Agers Strategies of Retail Industry.- Silver Pricing.- Consumer Behavior.- Advertising for the Silver Market. Industry Challenges and Solutions.- Lessons Learned and the Challenges and Opportunities Ahead.- Afterword.

Florian Kohlbacher

Papers

The Use of Qualitative Content Analysis in Case Study Research

Dynamic fractal organizations for promoting knowledge-based transformation – A new paradigm for organizational theory

Ethically Minded Consumer Behavior:Scale Review, Development, and Validation

The effects of brand‐cause fit and campaign duration on consumer perception of cause‐related marketing in Japan

The silver market phenomenon : business opportunities in an era of demographic change