Franco Moretti

Bio: Franco Moretti is an academic researcher from Stanford University. The author has contributed to research in topics: Literary criticism & Tragedy. The author has an hindex of 17, co-authored 41 publications receiving 3377 citations.

Canon/archive : large-scale dynamics in the literary field

Abstract: Of the novelties introduced by digitization in the study of literature, the size of the archive is probably the most dramatic: we used to work on a couple of hundred nineteenth-century novels, and now we can analyze thousands of them, tens of thousands, tomorrow hundreds of thousands. It's a moment of euphoria, for quantitative literary history: like having a telescope that makes you see entirely new galaxies. And it's a moment of truth: so, have the digital skies revealed anything that changes our knowledge of literature? This is not a rhetorical question. In the famous 1958 essay in which he hailed "the advent of a quantitative history" that would "break with the traditional form of nineteenth-century history", Fernand Braudel mentioned as its typical materials "demographic progressions, the movement of wages, the variations in interest rates [...] productivity [...] money supply and demand." These were all quantifiable entities, clearly enough; but they were also completely new objects compared to the study of legislation, military campaigns, political cabinets, diplomacy, and so on. It was this double shift that changed the practice of history; not quantification alone. In our case, though, there is no shift in materials: we may end up studying 200,000 novels instead of 200; but, they're all still novels. Where exactly is the novelty?

On paragraphs. Scale, themes, and narrative form

Abstract: Different scales, different features. It’s the main difference between the thesis we have presented here, and the one that has so far dominated the study of the paragraph. By defining it as "a sentence writ large", or, symmetrically, as "a short discourse", previous research was implicitly asserting the irrelevance of scale: sentence, paragraph, and discourse were all equally involved in the "development of one topic". We have found the exact opposite: 'scale is directly correlated to the differentiation of textual functions'. By this, we don't simply mean that the scale of sentences or paragraphs allows us to "see" style or themes more clearly. This is true, but secondary. Paragraphs allows us to "see" themes, because themes fully "exist" only at the scale of the paragraph. Ours is not just an epistemological claim, but an ontological one: if style and themes and episodes exist in the form they do, it's because writers work at different scales – and do different things according to the level at which they are operating.

The Emotions of London

Abstract: A few years ago, a group formed by Ben Allen, Cameron Blevins, Ryan Heuser, and Matt Jockers decided to use topic modeling to extract geographical information from nineteenth-century novels. Though the study was eventually abandoned, it had revealed that London-related topics had become significantly more frequent in the course of the century, and when some of us were later asked to design a crowd-sourcing experiment, we decided to add a further dimension to those early findings, and see whether London place-names could become the cornerstone for an emotional geography of the city.

Critical questions for big data

Abstract: The era of Big Data has begun. Computer scientists, physicists, economists, mathematicians, political scientists, bio-informaticists, sociologists, and other scholars are clamoring for access to the massive quantities of information produced by and about people, things, and their interactions. Diverse groups argue about the potential benefits and costs of analyzing genetic sequences, social media interactions, health records, phone logs, government records, and other digital traces left by people. Significant questions emerge. Will large-scale search data help us create better tools, services, and public goods? Or will it usher in a new wave of privacy incursions and invasive marketing? Will data analytics help us understand online communities and political movements? Or will it be used to track protesters and suppress speech? Will it transform how we study human communication and culture, or narrow the palette of research options and alter what ‘research’ means? Given the rise of Big Data as a socio-tech...

Big Data, new epistemologies and paradigm shifts:

Abstract: This article examines how the availability of Big Data, coupled with new data analytics, challenges established epistemologies across the sciences, social sciences and humanities, and assesses the extent to which they are engendering paradigm shifts across multiple disciplines. In particular, it critically explores new forms of empiricism that declare ‘the end of theory’, the creation of data-driven rather than knowledge-driven science, and the development of digital humanities and computational social sciences that propose radically different ways to make sense of culture, history, economy and society. It is argued that: (1) Big Data and new data analytics are disruptive innovations which are reconfiguring in many instances how research is conducted; and (2) there is an urgent need for wider critical reflection within the academy on the epistemological implications of the unfolding data revolution, a task that has barely begun to be tackled despite the rapid changes in research practices presently taking place. After critically reviewing emerging epistemological positions, it is contended that a potentially fruitful approach would be the development of a situated, reflexive and contextually nuanced epistemology.

Six Provocations for Big Data

Abstract: The era of Big Data has begun. Computer scientists, physicists, economists, mathematicians, political scientists, bio-informaticists, sociologists, and many others are clamoring for access to the massive quantities of information produced by and about people, things, and their interactions. Diverse groups argue about the potential benefits and costs of analyzing information from Twitter, Google, Verizon, 23andMe, Facebook, Wikipedia, and every space where large groups of people leave digital traces and deposit data. Significant questions emerge. Will large-scale analysis of DNA help cure diseases? Or will it usher in a new wave of medical inequality? Will data analytics help make people’s access to information more efficient and effective? Or will it be used to track protesters in the streets of major cities? Will it transform how we study human communication and culture, or narrow the palette of research options and alter what ‘research’ means? Some or all of the above?This essay offers six provocations that we hope can spark conversations about the issues of Big Data. Given the rise of Big Data as both a phenomenon and a methodological persuasion, we believe that it is time to start critically interrogating this phenomenon, its assumptions, and its biases.(This paper was presented at Oxford Internet Institute’s “A Decade in Internet Time: Symposium on the Dynamics of the Internet and Society” on September 21, 2011.)

The Language of the Gods in the World of Men: Sanskrit, Culture, and Power in Premodern India

Abstract: List of Maps Preface and Acknowledgments Introduction Culture, Power, (Pre)modernity The Cosmopolitan in Theory and Practice The Vernacular in Theory and Practice Theory, Metatheory, Practice, Metapractice PART 1. THE SANSKRIT COSMOPOLIS Chapter 1. The Language of the Gods Enters the World 1.1 Precosmopolitan Sanskrit: Monopolization and Ritualization 1.2 From Resistance to Appropriation 1.3. Expanding the Prestige Economy of Sanskrit Chapter 2. Literature and the Cosmopolitan Language of Literature 2.1. From Liturgy to Literature 2.2. Literary Language as a Closed Set 2.3. The Final Theory of Literary Language: Bhoja's Poetics Chapter 3. The World Conquest and Regime of the Cosmopolitan Style 3.1. Inscribing Political Will in Sanskrit 3.2. The Semantics of Inscriptional Discourse: The Poetics of Power, Malava, 1141 3.3. The Pragmatics of Inscriptional Discourse: Making History, Kalyana, 1008 Chapter 4. Sanskrit Culture as Courtly Practice 4.1. Grammatical and Political Correctness: The Politics of Grammar 4.2. Grammatical and Political Correctness: Grammar Envy 4.3. Literature and Kingly Virtuosity Chapter 5. The Map of Sanskrit Knowledge and the Discourse on the Ways of Literature 5.1. The Geocultural Matrix of Sanskrit Knowledge 5.2. Poetry Man, Poetics Woman, and the Birth-Space of Literature 5.3. The Ways of Literature: Tradition, Method, and Stylistic Regions Chapter 6. Political Formations and Cultural Ethos 6.1. Production and Reproduction of Epic Space 6.2. Power and Culture in a Cosmos Chapter 7. A European Countercosmopolis 7.1. Latinitas 7.2. Imperium Romanum PART 2. THE VERNACULAR MILLENIUM Chapter 8. Beginnings, Textualization, Superposition 8.1. Literary Newness Enters the World 8.2. From Language to Text 8.3. There Is No Parthenogenesis in Culture Chapter 9. Creating a Regional World: The Case of Kannada 9.1. Vernacularization and Political Inscription 9.2. The Way of the King of Poets and the Places of Poetry 9.3. Localizing the Universal Political: Pampa Bharatam 9.4. A New Philology: From Norm-Bound Practice to Practice-Bound Norm Chapter 10. Vernacular Poetries and Polities in Southern Asia 10.1. The Cosmopolitan Vernacularization of South and Southeast Asia 10.2. Region and Reason 10.3. Vernacular Polities 10.4. Religion and Vernacularization Chapter 11. Europe Vernacularized 11.1. Literacy and Literature 11.2. Vernacular Anxiety 11.3. A New Cultural Politics Chapter 12. Comparative and Connective Vernacularization 12.1. European Particularism and Indian Difference 12.2. A Hard History of the Vernacular Millennium PART 3. THEORY AND PRACTICE OF CULTURE AND POWER Chapter 13. Actually Existing Theory and Its Discontents 13.1. Natural Histories of Culture-Power 13.2. Primordialism, Linguism, Ethnicity, and Other Unwarranted Generalizations 13.3. Legitimation, Ideology, and Related Functionalisms Chapter 14. Indigenism and Other Culture-Power Concepts of Modernity 14.1. Civilizationalism, or Indigenism with Too Little History 14.2. Nationalism, or Indigenism with Too Much History Epilogue. From Cosmopolitan-or-Vernacular to Cosmopolitan-and-Vernacular Appendix A A.1 Bhoja's Theory of Literary Language (from the Srngaraprakasa) A. 2 Bhoja's Theory of Ornamentation (from the Sarasvatikanthabharana) A.3 Sripala's Bilpank Prasasti of King Jayasimha Siddharaja A.4 The Origins of Hemacandra's Grammar (from Prabhacandra's Prabhavakacarita) A.5 The Invention of Kavya (from Rjaekhara's Kavyamimamsa) Appendix B B.1 Approximate Dates of Principal Dynasties B.2 Names of Important Peoples and Places with Their Approximate Modern Equivalents or Locations Publication History Bibliography Index

New games, new rules: big data and the changing context of strategy

Abstract: Big data and the mechanisms by which it is produced and disseminated introduce important changes in the ways information is generated and made relevant for organizations. Big data often represents miscellaneous records of the whereabouts of large and shifting online crowds. It is frequently agnostic, in the sense of being produced for generic purposes or purposes different from those sought by big data crunching. It is based on varying formats and modes of communication (e.g., texts, image and sound), raising severe problems of semiotic translation and meaning compatibility. Crucially, the usefulness of big data rests on their steady updatability, a condition that reduces the time span within which this data is useful or relevant. Jointly, these attributes challenge established rules of strategy making as these are manifested in the canons of procuring structured information of lasting value that addresses specific and long-term organizational objectives. The developments underlying big data thus seem to carry important implications for strategy making, and the data and information practices with which strategy has been associated. We conclude by placing the understanding of these changes within the wider social and institutional context of longstanding data practices and the significance they carry for management and organizations.