Franco Moretti

Bio: Franco Moretti is an academic researcher from Stanford University. The author has contributed to research in topics: Literary criticism & Tragedy. The author has an hindex of 17, co-authored 41 publications receiving 3377 citations.

Totentanz. Operationalizing Aby Warburg’s Pathosformeln

Abstract: The object of this study is one of the most ambitious projects of twentieth-century art history: Aby Warburg's 'Atlas Mnemosyne', conceived in the summer of 1926 – when the first mention of a 'Bilderatlas', or "atlas of images", occurs in his journal – and truncated three years later, unfinished, by his sudden death in October 1929. Mnemosyne consisted in a series of large black panels, about 170x140 cm., on which were attached black-and-white photographs of paintings, sculptures, book pages, stamps, newspaper clippings, tarot cards, coins, and other types of images. Warburg kept changing the order of the panels and the position of the images until the very end, and three main versions of the Atlas have been recorded: one from 1928 (the "1-43 version", with 682 images); one from the early months of 1929, with 71 panels and 1050 images; and the one Warburg was working on at the time of his death, also known as the "1-79 version", with 63 panels and 971 images (which is the one we will examine). But Warburg was planning to have more panels – possibly many more – and there is no doubt that Mnemosyne is a dramatically unfinished and controversial object of study.

History of the Novel, Theory of the Novel

Abstract: there are many ways of talking about the theory of the novel, and mine will consist in posing three questions: Why are novels in prose? Why are they so often stories of adventures? Why was there a european but not a chinese rise of the novel in the course of the eighteenth century? Disparate as they may sound, the questions have a common source in the guiding idea of the collection The Novel: “to make the literary field longer, larger, and deeper”—historically longer, geographically larger, and morphologically deeper than those few classics of nineteenth-century Western european “realism” that have dominated the recent theory of the novel (and my own work). What the questions have in common, then, is that they all point to processes that loom large in the history of the novel but not in its theory. Here I reflect on this discrepancy and suggest a few possible alternatives.

Atlas du roman européen, 1800-1900

Abstract: Pourquoi Flaubert n'aurait-il pas existe sans la Rive gauche ? Pourquoi le monde geographique de Walter Scott finit-il exactement la ou commence celui de Jane Austen ? En regardant les cartes et en suivant le recit du voyage dans le roman du XIX e siecle, des reponses sont donnees qui ramenent au probleme fondamental : comment la geographie reussit-elle a engendrer le roman de l'Europe moderne ? Tout public. (Livres hebdo : livres du mois, 10, 2000)

World-Systems Analysis, Evolutionary Theory, "Weltliteratur"

Abstract: friend brought me the first volume of The Modern World-System, I: Capitalist Agriculture and the Origins of the European WorldEconomy in the Sixteenth Century ( Wallers tein, 1974) from the United States in the late 1970's; the book made an enormous impression on me, and I remember wondering how it could affect, and change, the study of literature. But I found an answer only several years later, when I realized that world-systems analysis offered a very good way to account for the mix of "all-inclusiveness" and chaos which had often been noticed in Modernist texts (Ulysses, The Waste Land, Cantos . . .), but never truly explained. In the light of world-systems analysis, this strange combination could be recognized as an attempt to represent a world which had simultaneously become one (whence the all-inclusiveness), but full of disparities and contradictions (whence the chaos). "World texts," I called these works, and in a book called The Modern Epic: The World-System from Goethe to Garcia Marquez (1996) (the epic is the literary genre of totality), I traced their lineage forwards in time from the 1920's to magic realism, and backwards, through Wagner and Melville and others, to Goethe's Faust, which was composed between 1770 and 1830, during one of the great expansions of the capitalist world-system. The first contribution of world-systems analysis to literary history, then, was this: it allowed us to "see" a new literary genreand not just any genre, but the one trying to represent the world as a totality: a possibility that our discipline had never even envisioned, because it lacked the concepts to do so. (When I presented my thesis at Harvard, around 1990, the organizers turned the title of my talk into "Word texts," without the "1," so odd must have seemed the

Style at the scale of the sentence

Abstract: We would study not style as such, but style 'at the scale of the sentence': the lowest level, it seemed, at which style as a distinct phenomenon became visible. Implicitly, we were defining style as a combination of smaller linguistic units, which made it, in consequence, particularly sensitive to changes in scale—from words to clauses to whole sentences.

Critical questions for big data

Abstract: The era of Big Data has begun. Computer scientists, physicists, economists, mathematicians, political scientists, bio-informaticists, sociologists, and other scholars are clamoring for access to the massive quantities of information produced by and about people, things, and their interactions. Diverse groups argue about the potential benefits and costs of analyzing genetic sequences, social media interactions, health records, phone logs, government records, and other digital traces left by people. Significant questions emerge. Will large-scale search data help us create better tools, services, and public goods? Or will it usher in a new wave of privacy incursions and invasive marketing? Will data analytics help us understand online communities and political movements? Or will it be used to track protesters and suppress speech? Will it transform how we study human communication and culture, or narrow the palette of research options and alter what ‘research’ means? Given the rise of Big Data as a socio-tech...

Big Data, new epistemologies and paradigm shifts:

Abstract: This article examines how the availability of Big Data, coupled with new data analytics, challenges established epistemologies across the sciences, social sciences and humanities, and assesses the extent to which they are engendering paradigm shifts across multiple disciplines. In particular, it critically explores new forms of empiricism that declare ‘the end of theory’, the creation of data-driven rather than knowledge-driven science, and the development of digital humanities and computational social sciences that propose radically different ways to make sense of culture, history, economy and society. It is argued that: (1) Big Data and new data analytics are disruptive innovations which are reconfiguring in many instances how research is conducted; and (2) there is an urgent need for wider critical reflection within the academy on the epistemological implications of the unfolding data revolution, a task that has barely begun to be tackled despite the rapid changes in research practices presently taking place. After critically reviewing emerging epistemological positions, it is contended that a potentially fruitful approach would be the development of a situated, reflexive and contextually nuanced epistemology.

Six Provocations for Big Data

Abstract: The era of Big Data has begun. Computer scientists, physicists, economists, mathematicians, political scientists, bio-informaticists, sociologists, and many others are clamoring for access to the massive quantities of information produced by and about people, things, and their interactions. Diverse groups argue about the potential benefits and costs of analyzing information from Twitter, Google, Verizon, 23andMe, Facebook, Wikipedia, and every space where large groups of people leave digital traces and deposit data. Significant questions emerge. Will large-scale analysis of DNA help cure diseases? Or will it usher in a new wave of medical inequality? Will data analytics help make people’s access to information more efficient and effective? Or will it be used to track protesters in the streets of major cities? Will it transform how we study human communication and culture, or narrow the palette of research options and alter what ‘research’ means? Some or all of the above?This essay offers six provocations that we hope can spark conversations about the issues of Big Data. Given the rise of Big Data as both a phenomenon and a methodological persuasion, we believe that it is time to start critically interrogating this phenomenon, its assumptions, and its biases.(This paper was presented at Oxford Internet Institute’s “A Decade in Internet Time: Symposium on the Dynamics of the Internet and Society” on September 21, 2011.)

The Language of the Gods in the World of Men: Sanskrit, Culture, and Power in Premodern India

Abstract: List of Maps Preface and Acknowledgments Introduction Culture, Power, (Pre)modernity The Cosmopolitan in Theory and Practice The Vernacular in Theory and Practice Theory, Metatheory, Practice, Metapractice PART 1. THE SANSKRIT COSMOPOLIS Chapter 1. The Language of the Gods Enters the World 1.1 Precosmopolitan Sanskrit: Monopolization and Ritualization 1.2 From Resistance to Appropriation 1.3. Expanding the Prestige Economy of Sanskrit Chapter 2. Literature and the Cosmopolitan Language of Literature 2.1. From Liturgy to Literature 2.2. Literary Language as a Closed Set 2.3. The Final Theory of Literary Language: Bhoja's Poetics Chapter 3. The World Conquest and Regime of the Cosmopolitan Style 3.1. Inscribing Political Will in Sanskrit 3.2. The Semantics of Inscriptional Discourse: The Poetics of Power, Malava, 1141 3.3. The Pragmatics of Inscriptional Discourse: Making History, Kalyana, 1008 Chapter 4. Sanskrit Culture as Courtly Practice 4.1. Grammatical and Political Correctness: The Politics of Grammar 4.2. Grammatical and Political Correctness: Grammar Envy 4.3. Literature and Kingly Virtuosity Chapter 5. The Map of Sanskrit Knowledge and the Discourse on the Ways of Literature 5.1. The Geocultural Matrix of Sanskrit Knowledge 5.2. Poetry Man, Poetics Woman, and the Birth-Space of Literature 5.3. The Ways of Literature: Tradition, Method, and Stylistic Regions Chapter 6. Political Formations and Cultural Ethos 6.1. Production and Reproduction of Epic Space 6.2. Power and Culture in a Cosmos Chapter 7. A European Countercosmopolis 7.1. Latinitas 7.2. Imperium Romanum PART 2. THE VERNACULAR MILLENIUM Chapter 8. Beginnings, Textualization, Superposition 8.1. Literary Newness Enters the World 8.2. From Language to Text 8.3. There Is No Parthenogenesis in Culture Chapter 9. Creating a Regional World: The Case of Kannada 9.1. Vernacularization and Political Inscription 9.2. The Way of the King of Poets and the Places of Poetry 9.3. Localizing the Universal Political: Pampa Bharatam 9.4. A New Philology: From Norm-Bound Practice to Practice-Bound Norm Chapter 10. Vernacular Poetries and Polities in Southern Asia 10.1. The Cosmopolitan Vernacularization of South and Southeast Asia 10.2. Region and Reason 10.3. Vernacular Polities 10.4. Religion and Vernacularization Chapter 11. Europe Vernacularized 11.1. Literacy and Literature 11.2. Vernacular Anxiety 11.3. A New Cultural Politics Chapter 12. Comparative and Connective Vernacularization 12.1. European Particularism and Indian Difference 12.2. A Hard History of the Vernacular Millennium PART 3. THEORY AND PRACTICE OF CULTURE AND POWER Chapter 13. Actually Existing Theory and Its Discontents 13.1. Natural Histories of Culture-Power 13.2. Primordialism, Linguism, Ethnicity, and Other Unwarranted Generalizations 13.3. Legitimation, Ideology, and Related Functionalisms Chapter 14. Indigenism and Other Culture-Power Concepts of Modernity 14.1. Civilizationalism, or Indigenism with Too Little History 14.2. Nationalism, or Indigenism with Too Much History Epilogue. From Cosmopolitan-or-Vernacular to Cosmopolitan-and-Vernacular Appendix A A.1 Bhoja's Theory of Literary Language (from the Srngaraprakasa) A. 2 Bhoja's Theory of Ornamentation (from the Sarasvatikanthabharana) A.3 Sripala's Bilpank Prasasti of King Jayasimha Siddharaja A.4 The Origins of Hemacandra's Grammar (from Prabhacandra's Prabhavakacarita) A.5 The Invention of Kavya (from Rjaekhara's Kavyamimamsa) Appendix B B.1 Approximate Dates of Principal Dynasties B.2 Names of Important Peoples and Places with Their Approximate Modern Equivalents or Locations Publication History Bibliography Index

New games, new rules: big data and the changing context of strategy

Abstract: Big data and the mechanisms by which it is produced and disseminated introduce important changes in the ways information is generated and made relevant for organizations. Big data often represents miscellaneous records of the whereabouts of large and shifting online crowds. It is frequently agnostic, in the sense of being produced for generic purposes or purposes different from those sought by big data crunching. It is based on varying formats and modes of communication (e.g., texts, image and sound), raising severe problems of semiotic translation and meaning compatibility. Crucially, the usefulness of big data rests on their steady updatability, a condition that reduces the time span within which this data is useful or relevant. Jointly, these attributes challenge established rules of strategy making as these are manifested in the canons of procuring structured information of lasting value that addresses specific and long-term organizational objectives. The developments underlying big data thus seem to carry important implications for strategy making, and the data and information practices with which strategy has been associated. We conclude by placing the understanding of these changes within the wider social and institutional context of longstanding data practices and the significance they carry for management and organizations.