F
Frederick F. Reichheld
Publications - 1
Citations - 5915
Frederick F. Reichheld is an academic researcher. The author has contributed to research in topics: Service quality & Service recovery paradox. The author has an hindex of 1, co-authored 1 publications receiving 5832 citations.
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Journal Article
Zero defections: quality comes to services.
TL;DR: Defection rates are not just a measure of service quality; they are also a guide for achieving it; by listening to the reasons why customers defect, managers learn exactly where the company is falling short and where to direct their resources.