Garth Jowett

Bio: Garth Jowett is an academic researcher from University of Houston. The author has contributed to research in topics: Persuasion & Visual communication. The author has an hindex of 9, co-authored 14 publications receiving 1098 citations.

Propaganda and Persuasion

Abstract: Preface to the First Edition Preface to the Second Edition Preface to the Third Edition Preface to the Fourth Edition Chapter 1: What Is Propaganda, and How Does It Differ From Persuasion? Chapter 2: Propaganda Through the Ages Chapter 3: Propaganda Institutionalized Chapter 4: Propaganda and Persuasion Examined Chapter 5: Propaganda and Psychological Warfare Chapter 6: How to Analyze Propaganda Chatper 7: Propaganda in Action: Four Case Studies Chapter 8: How Propaganda Works in Modern Society

Propaganda and Persuasion

Abstract: Preface to the First Edition Preface to the Second Edition Preface to the Third Edition Preface to the Fourth Edition Chapter 1: What Is Propaganda, and How Does It Differ From Persuasion? Chapter 2: Propaganda Through the Ages Chapter 3: Propaganda Institutionalized Chapter 4: Propaganda and Persuasion Examined Chapter 5: Propaganda and Psychological Warfare Chapter 6: How to Analyze Propaganda Chatper 7: Propaganda in Action: Four Case Studies Chapter 8: How Propaganda Works in Modern Society

Movies as mass communication

Abstract: Takes a novel approach to the study of the movies, viewing them as a process of mass communication. Looking first at the economic determinants of the movie industry, then the sociological, psychological, and even political aspects of film, the authors examine the role of the movies in our culture and their possible future in the light of the new technologies. '...through this book Jowett and Linton have made an outstanding contribution to the study of the relationship between a visual medium and its social context.' - "Studies in Visual Communication".

Children and the Movies: Media Influence and the Payne Fund Controversy

Abstract: About the authors Foreword George Gerbner Acknowledgements Dramatis Personae: biographical sketches of participants in the Payne Fund studies Introduction: the Payne Fund studies and their continuing significance for communications research Part I. History of the Payne Fund Studies: 1. Social science as a weapon: the origins of the Payne Fund studies, 1926-9 2. Movie made social science: the enterprise of the Payne Fund studies researchers, 1928-33 3. Aftermath: the summaries and reception of the Payne Fund studies Part II. The Unpublished Payne Fund Material: 4. The lost manuscript 5. The Intervale study 6. Student movie autobiographies and 'movies and sex' Appendices Notes Bibliography Index of names Index of subjects.

McQuail's mass communication theory

Abstract: PART ONE: PRELIMINARIES 1. Introduction to the Book Our object of study The structure of the book Themes and issues in mass communication Manner of treatment How to use the book Limitations of coverage and perspective Different kinds of theory Communication science and the study of mass communication Alternative traditions of analysis: structural, behavioural and cultural Conclusion 2. The Rise of Mass Media From the beginning to mass media Print media: the book Print media: the newspaper Other print media Film as a mass medium Broadcasting Recorded music The communications revolution: new media versus old Differences between media Conclusion PART TWO: THEORIES 3. Concepts and Models for Mass Communication Early perspectives on media and society The 'mass' concept The mass communication process The mass audience The mass media as an institution of society Mass culture and popular culture The rise of a dominant paradigm for theory and research An alternative, critical paradigm Four models of communication Conclusion 4. Theory of Media and Society Media, society and culture: connections and conflicts Mass communication as a society-wide process: the mediation of social relations and experience A frame of reference for connecting media with society Theme I: power and inequality Theme II: social integration and identity Theme III: social change and development Theme IV: space and time Media-society theory I: the mass society Media-society theory II: Marxism and political economy Media-society theory III: functionalism Media-society theory IV: social constructionism Media-society theory V: communication technology determinism Media-society theory VI: the information society Conclusion 5. Mass Communication and Culture Communication and culture The beginnings: the Frankfurt School and critical cultural theory The redemption of the popular Gender and the mass media Commercialization Communication technology and culture Mass media and postmodern culture Conclusion 6. New Media - New Theory? New media and mass communication What is new about the new media? The main themes of new media theory Applying medium theory to the new media New patterns of information traffic Computer-mediated community formation Political participation, new media and democracy Technologies of freedom? New equalizer or divider? Conclusion 7. Normative Theory of Media and Society Sources of normative obligation The media and the public interest Main issues for social theory of the media Early approaches to theory: the press as 'fourth estate' The 1947 Commission on Freedom of the Press and the social theory of responsibility Professionalism and media ethics Four Theories of the Press and beyond The public service broadcasting alternative Mass media, civil society and the public sphere Response to the discontents of the public sphere Alternative visions Normative media theory: four models Conclusion PART THREE: STRUCTURES 8. Media Structure and Performance: Principles and Accountability Media freedom as a principle Media equality as a principle Media diversity as a principle Truth and information quality Social order and solidarity Cultural order The meaning of accountability Two alternative models of accountability Lines and relations of accountability Frames of accountability Conclusion 9. Media Economics and Governance Media 'not just any other business' The basics of media structure and levels of analysis Some economic principles of media structure Ownership and control Competition and concentration Mass media governance The regulation of mass media: alternative models Media policy paradigm shifts Media systems and political systems Conclusion 10. Global Mass Communication Origins of globalization Driving forces: technology and money Global media structure Multinational media ownership and control Varieties of global mass media International media dependency Cultural imperialism and beyond The media transnationalization process International news flow The global trade in media culture Towards a global media culture? Global media governance Conclusion PART FOUR: ORGANIZATIONS 11. The Media Organization: Pressures and Demands Research methods and perspectives The main issues Levels of analysis The media organization in a field of social forces Relations with society Relations with pressure and interest groups Relations with owners and clients Relations with the audience Aspects of internal structure and dynamics The influence of personal characteristics of mass communicators Role conflicts and dilemmas Conclusion 12. The Production of Media Culture Media-organizational activities: gatekeeping and selection Influences on news selection The struggle over access between media and society The influence of sources on news Media-organizational activity: processing and presentation The logic of media culture Alternative models of decision-making The coming of convergence culture: consumers as producers Conclusion PART FIVE: CONTENT 13. Media Content: Issues, Concepts and Methods of Analysis Why study media content? Critical perspectives on content Structuralism and semiology Media content as information Media performance discourse Objectivity and its measurement Questions of research method Traditional content analysis Quantitative and qualitative analysis compared Conclusion 14. Media Genres and Texts Questions of genre Genre and the internet The news genre The structure of news: bias and framing News as narrative Television violence The cultural text and its meanings Conclusion PART SIX: AUDIENCES 15. Audience Theory and Research Traditions The audience concept The original audience From mass to market Goals of audience research Alternative traditions of research Audience issues of public concern Types of audience The audience as a group or public The gratifi cation set as audience The medium audience Audience as defi ned by channel or content Questions of audience reach Activity and selectivity Conclusion 16. Audience Formation and Experience The 'why' of media use A structural approach to audience formation The uses and gratifi cations approach An integrated model of audience choice Public and private spheres of media use Subculture and audience Lifestyle Gendered audiences Sociability and uses of the media Normative framing of media use Audience norms for content The view from the audience Media fandom The end of the audience? The 'escape' of the audience The future of the audience The audience concept again Conclusion PART SEVEN: EFFECTS 17. Processes and Models of Media Effects The premise of media effect The natural history of media effect research and theory: four phases Types of communicative power Levels and kinds of effects Processes of media effect: a typology Individual response and reaction: the stimulus-response model Mediating conditions of effect Source-receiver relations and effect The campaign Conclusion 18. Social-Cultural Effects A model of behavioural effect The media, violence and crime Media, children and young people Collective reaction effects Diffusion of innovation and development The social distribution of knowledge Social learning theory Socialization Social control and consciousness formation Cultivation Media and long-term social and cultural change Entertainment effects Conclusion 19. News, Public Opinion and Political Communication Learning from news News diffusion Framing effects Agenda-setting Effects on public opinion and attitudes The elaboration-likelihood model of infl uence The spiral of silence: the formation of climates of opinion Structuring reality and unwitting bias The communication of risk Political communication effects in democracies Effects on the political institution and process Media influence on event outcomes Propaganda and war Internet news effects Conclusion EPILOGUE 20. The Future of Mass Communication Origins of the mass communication idea The end of mass communication? The survival of mass communication The consequences of new media for mass communication Conclusion

Ideology: A Multidisciplinary Approach

Abstract: Introduction PART ONE: COGNITION Ideas and Beliefs Social Beliefs Structures and Strategies Structures of Ideologies Values Mental Models Consistency Consciousness Common Sense Knowledge and Truth Identity Social Cognition PART TWO: SOCIETY Ideology and Society Groups Group Relations Elites Dominant Ideologies? Institutions PART THREE: DISCOURSE The Relevance of Discourse Discourse Structures Context Reproduction From Cognition to Discourse Persuasion Legitimation Ideological Discourse Structures The Ideology and Discourse of Modern Racism Conclusions

Fake News and The Economy of Emotions: Problems, causes, solutions

Abstract: This paper examines the 2016 US presidential election campaign to identify problems with, causes of and solutions to the contemporary fake news phenomenon. To achieve this, we employ textual analys...

An Integrated Approach to Communication Theory and Research

Abstract: Contents: Preface Part I: Studying "Theory" -- Doing "Research" DW Stacks, MB Salwen, Integrating Theory and Research: Starting With Questions SH Chaffee, Thinking About Theory MJ Beatty, Thinking Quantitatively JA Anderson, Thinking Qualitatively: Hermeneutics in Science Part II: Mass Communication Approaches and Concerns BS Greenberg, MB Salwen, Mass Communication Theory and Research: Concepts and Models PJ Shoemaker, Media Gatekeeping M McCombs, T Bell, The Agenda-Setting Role of Mass Communication N Signorielli, M Morgan, Cultivation Analysis: Research and Practice C Gaziano, E Gaziano, Theories and Methods in Knowledge Gap Research Since 1970 JD Rayburn, II, Uses and Gratifications CT Salmon, CJ Glynn, Spiral of Silence: Communication and Public Opinion as Social Control RL Stevenson, International Communication J Bryant, D Zillmann, Violence and Sex in the Media E Thorson, Advertising Part III: Human Communication Approaches and Concerns JC McCroskey, VP Richmond, Human Communication Theory and Research: Traditions and Models WR Fisher, SD O'Leary, The Rhetorician's Quest MD Miller, TR Levine, Persuasion CR Berger, Interpersonal Communication E Nieva, M Hickson, III, Modeling Cultures: Toward Grounded Paradigms T Steinfatt, DM Christophel, Intercultural Communication B Goss, Intrapersonal Communication AS Ebesu, JK Burgoon, Nonverbal Communication R Hirokawa, AJ Salazar, L Erbert, RJ Ice, Small Group Communication BJ Allen, P Tompkins, S Busemeyer, Organizational Communication Part IV: Integrated Approaches to Communication KK Reardon, EG de Pillis, Multichannel Leadership: Revisiting the False Dichotomy EM Rogers, A Sing

The Sociology of War and Violence

Abstract: War is a highly complex and dynamic form of social conflict. This book demonstrates the importance of using sociological tools to understand the changing character of war and organised violence. The author offers an original analysis of the historical and contemporary impact that coercion and warfare have on the transformation of social life, and vice versa. Although war and violence were decisive components in the formation of modernity most analyses tend to shy away from the sociological study of the gory origins of contemporary social life. In contrast, this book brings the study of organised violence to the fore by providing a wide-ranging sociological analysis that links classical and contemporary theories with specific historical and geographical contexts. Topics covered include violence before modernity, warfare in the modern age, nationalism and war, war propaganda, battlefield solidarity, war and social stratification, gender and organised violence, and the new wars debate.