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Gerard Hastings

Researcher at University of Stirling

Publications -  265
Citations -  13956

Gerard Hastings is an academic researcher from University of Stirling. The author has contributed to research in topics: Social marketing & Tobacco control. The author has an hindex of 54, co-authored 249 publications receiving 12500 citations. Previous affiliations of Gerard Hastings include University of Strathclyde & Open University.

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The Global Syndemic of Obesity, Undernutrition, and Climate Change: The Lancet Commission report

TL;DR: This work aims to demonstrate the efforts towards in-situ applicability of EMMARM, which aims to provide real-time information about concrete mechanical properties such as E-modulus and compressive strength.
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Impact of alcohol advertising and media exposure on adolescent alcohol use: a systematic review of longitudinal studies

TL;DR: It is concluded that alcohol advertising and promotion increases the likelihood that adolescents will start to use alcohol, and to drink more if they are already using alcohol.
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Fear appeals in social marketing: Strategic and ethical reasons for concern

TL;DR: The authors criticizes the use of fear appeals in social marketing and suggests alternatives to fear appeals, such as positive reinforcement appeals aimed at the good behavior, humor, and postmodern irony.
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Systematic reviews of the evidence on the nature, extent and effects of food marketing to children. A retrospective summary

TL;DR: The collective review evidence on marketing practice indicates little progress towards policy aims has been achieved during the period 2003-2012 and there is a gap in the evidence base on how substantive policy implementation can be achieved.