G
Gillian Brooks
Publications - 2
Citations - 297
Gillian Brooks is an academic researcher. The author has contributed to research in topics: Brand equity & Influencer marketing. The author has an hindex of 2, co-authored 2 publications receiving 117 citations.
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Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns:
TL;DR: In this article, the authors studied the factors that drive success of online brand engagement at different stages of the consumer purchase funnel and found that influencer marketing is prevalent in firm strategies.
Journal ArticleDOI
Real-Time Brand Reputation Tracking Using Social Media:
TL;DR: In this article, the authors present a method to know what stakeholders think and feel about brands in real-time and over time, by measuring brand reputation at the aggregate level (e.g., the Interbrand “Best Global Brands” list).