G
Giuseppe Festa
Researcher at University of Salerno
Publications - 78
Citations - 819
Giuseppe Festa is an academic researcher from University of Salerno. The author has contributed to research in topics: Tourism & Wine. The author has an hindex of 12, co-authored 61 publications receiving 428 citations. Previous affiliations of Giuseppe Festa include Information Technology University.
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Digital transformation and tourist experience co-design: big social data for planning cultural tourism
Maria Teresa Cuomo,Debora Tortora,Pantea Foroudi,Alex Giordano,Giuseppe Festa,Gerardino Metallo +5 more
TL;DR: In this paper, the authors proposed how to apply big social data in the tourist experience co-design, providing an increased value for the visitors and a better decision-making approach for managers.
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The (r)evolution of wine marketing mix: From the 4Ps to the 4Es
TL;DR: In this paper, the authors developed a theoretical framework for wine-marketing mix based on the 4Ps model (product, price, promotion, and place) and a literature review on marketing mix variables and the role of knowledge in consumer purchase behavior.
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Knowledge management behaviors in venture capital crossroads: a comparison between IVC and CVC ambidexterity
TL;DR: A theoretical model for ambidexterity for venture capitalists is developed, showing that IVCs act with greater investment capacity because of their organizational structure and purpose and focus on financial goals; moreover, they are ambidextrous, although their exploration may more frequently entail exploitation than “real” exploration.
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A value co-creation model for wine tourism
TL;DR: In this article, the authors highlight the possible contribution of a relational perspective on the management of wine tourism systems, underlining the necessity for the development of chains, networks, constellations, flows, and service(s).
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Financing knowledge-intensive enterprises: evidence from CVCs in the US
TL;DR: In this paper, the importance of corporate venture capital (CVC) programs has grown around the world, and the authors present evidence from the US context described in this paper supports this intuition.