Gordhan K. Saini

Bio: Gordhan K. Saini is an academic researcher from Tata Institute of Social Sciences. The author has contributed to research in topics: Employer branding & Attractiveness. The author has an hindex of 12, co-authored 34 publications receiving 301 citations. Previous affiliations of Gordhan K. Saini include Indira Gandhi Institute of Development Research.

What do best employer surveys reveal about employer branding and intention to apply

Abstract: Employer branding is an effective marketing tool that helps organisations in projecting their distinct image in the minds of potential applicants and positioning them as an employer of choice. Recently, organisations are increasingly participating in various best employer surveys (BES) to project themselves as great places of employment and subsequently attracting larger and better talent from the labour market. The literature confirms a positive relationship between employer attractiveness (or other similar measures) and prospective employees’ intentions to apply to that organisation. In this article, we examine this relationship through the lens of BES in the Indian context. We measure the prospective applicant’s intention to apply in a sample of 12 firms that appeared either consistently or once in BES during 2007–2011. Findings suggest that firms with a consistent or recent listing in BES receive a significantly higher intention to apply than firms present only in one or an older BES. Furthermore, organisation familiarity is one of the major predictors of intention to apply. We suggest consistent efforts in building and sustaining employer brand by combining the efforts of marketing and HR managers in the design and execution of relevant activities and their communication to the target audience in emerging economies.

Do instrumental and symbolic factors interact in influencing employer attractiveness and job pursuit intention

Abstract: The changing demographics of talent market calls for a better understanding of the expectations of diverse job seekers. However, there is limited research on employer attractiveness (EA) factors which cover the expectations of new generation job seekers. The purpose of this paper is to examine the effect of career growth opportunities (CGO), work–life benefits (WLB) and corporate social responsibility (CSR) reputation on the perceived attractiveness of an organization as an employer and the job pursuit intention (JPI) of job seekers.,A 2 (CGO: many vs limited)×2 (WLB: many vs limited)×2 (CSR reputation: high vs low) between-subjects experimental design was used for this study. A total of 240 respondents participated in the study.,The results showed that provision of CGO had the highest effect on both EA and JPI. This effect was strong enough to compensate for limited WLB and a low CSR reputation. A significant interaction effect between CGO and CSR reputation revealed that the effect of CSR reputation on EA depends on the availability of many or limited CGO.,The study contributes and expands literature on attributes relevant in job choice decisions by providing useful insights regarding how job seekers weigh these attributes while making an employment choice. Also, the study offers suggestions for designing organizations’ recruitment strategy for attracting talent.

Employer Brand and Job Application Decisions: Insights from the Best Employers:

Abstract: Communication of employer brand to external stakeholders has, in the recent past, seen new developments in the form of best employer surveys (BESs) and a potent form of employer branding lies in th...

Application of Social Marketing in Social Entrepreneurship Evidence From India

Abstract: Recognizing the importance of social marketing strategies for the success of social entrepreneurial ventures (SEVs), the present article examines nine SEVs with different profit orientation to unde...

Constructing Grounded Theory: A Practical Guide through Qualitative Analysis

Abstract: การวจยเชงคณภาพ เปนเครองมอสำคญอยางหนงสำหรบทำความเขาใจสงคมและพฤตกรรมมนษย การวจยแบบการสรางทฤษฎจากขอมล กเปนหนงในหลายระเบยบวธการวจยเชงคณภาพทกำลงไดรบความสนใจ และเปนทนยมเพมสงขนเรอยๆ จากนกวชาการ และนกวจยในสาขาสงคมศาสตร และศาสตรอนๆ เชน พฤตกรรมศาสตร สงคมวทยา สาธารณสขศาสตร พยาบาลศาสตร จตวทยาสงคม ศกษาศาสตร รฐศาสตร และสารสนเทศศกษา ดงนน หนงสอเรอง “ConstructingGrounded Theory: A Practical Guide through Qualitative Analysis” หรอ “การสรางทฤษฎจากขอมล:แนวทางการปฏบตผานการวเคราะหเชงคณภาพ” จะชวยใหผอานมความรความเขาใจถงพฒนาการของปฏบตการวจยแบบสรางทฤษฎจากขอมล ตลอดจนแนวทาง และกระบวนการปฏบตการวจยอยางเปนระบบ จงเปนหนงสอทควรคาแกการอานโดยเฉพาะนกวจยรนใหม เพอเปนแนวทางในการนำความรความเขาใจไประยกตในงานวจยของตน อกทงนกวจยผเชยวชาญสามารถอานเพอขยายมโนทศนดานวจยใหกวางขวางขน

Economics of Information

Abstract: The author systematically examines one of the important issues of information — establishing the market price. He introduces the concept of «search» — where a buyer wanting to get a better price, is forced to question sellers. The article deals with various aspects of finding the necessary information.