scispace - formally typeset
Search or ask a question
Author

Gordon R. Foxall

Bio: Gordon R. Foxall is an academic researcher from Cardiff University. The author has contributed to research in topics: Consumer behaviour & Consumer choice. The author has an hindex of 59, co-authored 301 publications receiving 11864 citations. Previous affiliations of Gordon R. Foxall include Reykjavík University & Cranfield University.


Papers
More filters
Book
01 May 1994
TL;DR: In this article, consumer-oriented marketing is used to understand attitudes, intentions, and behaviors of consumers. But, the authors focus on the consumer's behavior and do not consider the social aspects of the consumer.
Abstract: 1. Consumer-Oriented Marketing. 2. Consumer Choice. 3. Perceptual Processes. 4. Cognitive and Behavioural Learning. 5. Attitudes, Intentions and Behaviour. 6. Motivation and Lifestyle. 7. Personality and Cognitive Style. 8. Consumers in Context. 9. Consumers in Society.

513 citations

Journal ArticleDOI
TL;DR: A narrative literature review of 145 papers published on the technology acceptance model identifies TAM as a basis for identifying gaps and providing guidelines for implementation of management and the conduct of future research.
Abstract: Purpose – This paper is the first of two concerned with a meta-analysis of the technology acceptance model (TAM). This part aims to present a narrative literature review of 145 papers published on the TAM. Design/methodology/approach – The approach takes the form of a literature review of 145 papers on the TAM. Findings – The review identifies TAM as a basis for identifying gaps and providing guidelines for implementation of management and the conduct of future research. Originality/value – The paper presents a comprehensive literature review and a rigorous meta-analysis to progress towards a unified view of the TAM.

487 citations

Journal ArticleDOI
TL;DR: In this paper, the authors present a critique of the multi-attribute models of Fishbein and Ajzen and the social-psychological model of altruistic behavior proposed by Schwartz.
Abstract: This paper presents a critique of the multi-attribute models of Fishbein and Ajzen and the social–psychological model of altruistic behaviour proposed by Schwartz. The purpose is to understand better the capacity of these theories of behavioural response to predict and explain observed consumer behaviour. The authors argue that the evaluation of such models cannot proceed in abstract contexts. The development, implementation and maintenance of a kerbside recycling programme by the Cotswold District Council in the UK provided an opportunity to examine the cognition–behaviour links proposed by these theories. Unlike mostother tests of these models, the authors’ research employs independent measures of behaviour as well as behavioural intention and other alleged cognitive precursors of behaviour. The results indicate that cognitive variables, notably intention, fail topredict actual behaviour and that a more elaborate integrated model of recycling is required in order to accomplish this. The research suggests that, at least in the context in which the investigation was undertaken, the intention–behaviour hypothesis, which lies at the heart of so much psychological and marketing theorizing, must be abandoned.

469 citations

Journal ArticleDOI
TL;DR: In this paper, the authors used structural equation modeling to ascertain the extent to which three popular models of users' behavior (theory of reasoned action (TRA), theory of planned behavior (TPB), and technology acceptance model (TAM) are predictive of consumers' behavior in the context of Internet banking.
Abstract: A key objective of information technology (IT) research is to assess the value of technology for users and to understand the factors that determine this value in order to deploy IT resources better. This paper uses structural equation modeling to ascertain the extent to which 3 popular models of users' behavior—theory of reasoned action (TRA), theory of planned behavior (TPB), and technology acceptance model (TAM)—are predictive of consumers' behavior in the context of Internet banking. Unlike other tests of these models, this paper employs independent measures of actual behavior, as well as behavioral intention. The results indicate that TAM is superior to the other models and highlights the importance of trust in understanding Internet banking behavior. Explaining user acceptance of new technology is often described as one of the most mature research areas in the modern-day information technology (IT) literature (e.g., Hu, Chau, Sheng, & Tam, 1999). Researchers in past years have approached technology acceptance from many levels. Some researchers have examined this issue at the firm level by assessing the relationship between IT expenditure and performance (e.g., Banker, Kauffman, & Mahmood, 1993). A second approach has been to examine the determinants of IT adoption and use by individual users (e.g., Davis, 1989; Davis, Bagozzi, & Warshaw, 1989). As a key dependent variable in the IT literature, understanding use is of increasing theoretical interest. In recent years, a variety of theoretical perspectives have been applied to provide an understanding of the determinants of IT adoption and use, including the intention models from social psychology (Christie, 1981; Swanson, 1982). This stream of research uses behavioral intentions to predict actual use and, in turn, focuses on identification of the determinants of intention. The theory of reasoned action (TRA; Fishbein & Ajzen, 1975) and the theory of planned behavior (TPB; Ajzen, 1991) are especially well researched intention models that have proven successful in predicting and explaining behavior across a wide variety of domains. From this stream of social psychology research, the technology acceptance model (TAM; Davis 1989), an adaptation of TRA, has emerged as a powerful and parsimonious way to represent the antecedents of technology use. These multi-attribute models have long dominated attempts to predict technology acceptance behavior (e.g., Chau & Hu, 2001; Gefen, 2002; Gefen & Straub, 2000; Igbaria, Iivari, & Maragahh, 1995; Szajna, 1994). The critical methodological examination reported in the present paper is a combination of a theoretical critique of these models and an empirical investigation of Internet banking behavior. The present study is concerned with both the theoretical status of the models under review and the sphere of human behavior in which they are applied. Therefore, the context of investigation is of central importance to the interpretation of the results. Before introducing the theoretical critique of these models, therefore, it is necessary to summarize briefly the context of Internet banking in the UK, where the empirical work was undertaken. The conventional focus of Internet banking research is shifting from technological developments to customer behavior. Previous research on Internet banking has pointed out that customer acceptance is the key factor in the future development of Internet banking and has called for further research that facilitates a comprehensive understanding of this customer-based electronic revolution (Lassar, Manolis, & Lassar, 2005). To develop a deeper understanding of the relationship between customers' beliefs and Internet banking acceptance, the next section discusses important theories of technology acceptance.

468 citations

Journal ArticleDOI
TL;DR: In this article, a conceptual model of trust in e-banking is proposed with two main antecedents that influence customer's trust: perceived security and perceived privacy, which are moderated by the perceived trustworthiness attributes of the bank, which includes benevolence, integrity and competence.

457 citations


Cited by
More filters
Book
01 Jan 1988
TL;DR: The functional source of innovation general patterns economic explanation shifting and predicting the sources of innovation innovation as a distributed process is discussed in this paper, where users as innovators are considered as the innovators.
Abstract: Chapter 1: The functional source of innovation general patterns economic explanation shifting and predicting the sources of innovation innovation as a distributed process. Chapter 2: Users as innovators. Chapter 3: Variations in the functional source of innovation. Chapter 4: Why does the functional source of innovation vary? How do innovators benefit from innovations? Do benefit expectations differ? Chapter 5: The hypothesis in testable form methods five empirical studies discussion. Chapter 6: Shifting the functional source of innovation. Chapter 7: Root of the problem: market research constrained by user experience Lead users as a solution testing the method discussion. Chapter 8: Innovation cooperation between competing firms applications for innovation management.

5,805 citations

Journal Article
TL;DR: The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales, which identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies.
Abstract: MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

5,537 citations

Journal ArticleDOI
01 May 1981
TL;DR: This chapter discusses Detecting Influential Observations and Outliers, a method for assessing Collinearity, and its applications in medicine and science.
Abstract: 1. Introduction and Overview. 2. Detecting Influential Observations and Outliers. 3. Detecting and Assessing Collinearity. 4. Applications and Remedies. 5. Research Issues and Directions for Extensions. Bibliography. Author Index. Subject Index.

4,948 citations

Journal ArticleDOI
TL;DR: In this article, the authors developed a 19-item measure, PERVAL, that can be used to assess customers' perceptions of the value of a consumer durable good at a brand level.

4,906 citations

Journal ArticleDOI
TL;DR: In this paper, the authors examined the developmental process of nascent entrepreneurs for 18 months and found that bridging and bonding social capital, consisting of both strong and weak ties, was a robust predictor for nascent entrepreneurs and advancing through the start-up process.

3,777 citations