The increasing volume of data in modern business and science calls for more complex and sophisticated tools. Although advances in data mining technology have made extensive data collection much easier, it's still always evolving and there is a constant need for new techniques and tools that can help us transform this data into useful information and knowledge. Since the previous edition's publication, great advances have been made in the field of data mining. Not only does the third of edition of Data Mining: Concepts and Techniques continue the tradition of equipping you with an understanding and application of the theory and practice of discovering patterns hidden in large data sets, it also focuses on new, important topics in the field: data warehouses and data cube technology, mining stream, mining social networks, and mining spatial, multimedia and other complex data. Each chapter is a stand-alone guide to a critical topic, presenting proven algorithms and sound implementations ready to be used directly or with strategic modification against live data. This is the resource you need if you want to apply today's most powerful data mining techniques to meet real business challenges. * Presents dozens of algorithms and implementation examples, all in pseudo-code and suitable for use in real-world, large-scale data mining projects. * Addresses advanced topics such as mining object-relational databases, spatial databases, multimedia databases, time-series databases, text databases, the World Wide Web, and applications in several fields. *Provides a comprehensive, practical look at the concepts and techniques you need to get the most out of real business data

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Data Mining: Concepts and Techniques

We are given a large database of customer transactions. Each transaction consists of items purchased by a customer in a visit. We present an efficient algorithm that generates all significant association rules between items in the database. The algorithm incorporates buffer management and novel estimation and pruning techniques. We also present results of applying this algorithm to sales data obtained from a large retailing company, which shows the effectiveness of the algorithm.

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Mining association rules between sets of items in large databases

1. Introduction to probabilities, graphs, and causal models 2. A theory of inferred causation 3. Causal diagrams and the identification of causal effects 4. Actions, plans, and direct effects 5. Causality and structural models in the social sciences 6. Simpson's paradox, confounding, and collapsibility 7. Structural and counterfactual models 8. Imperfect experiments: bounds and counterfactuals 9. Probability of causation: interpretation and identification Epilogue: the art and science of cause and effect.

Causality: models, reasoning, and inference

Recommender systems apply knowledge discovery techniques to the problem of making personalized recommendations for information, products or services during a live interaction. These systems, especially the k-nearest neighbor collaborative ltering based ones, are achieving widespread success on the Web. The tremendous growth in the amount of available information and the number of visitors to Web sites in recent years poses some key challenges for recommender systems. These are: producing high quality recommendations, performing many recommendations per second for millions of users and items and achieving high coverage in the face of data sparsity. In traditional collaborative ltering systems the amount of work increases with the number of participants in the system. New recommender system technologies are needed that can quickly produce high quality recommendations, even for very large-scale problems. To address these issues we have explored item-based collaborative ltering techniques. Item-based techniques rst analyze the user-item matrix to identify relationships between di erent items, and then use these relationships to indirectly compute recommendations for users. In this paper we analyze di erent item-based recommendation generation algorithms. We look into di erent techniques for computing item-item similarities (e.g., item-item correlation vs. cosine similarities between item vectors) and di erent techniques for obtaining recommendations from them (e.g., weighted sum vs. regression model). Finally, we experimentally evaluate our results and compare them to the basic k-nearest neighbor approach. Our experiments suggest that item-based algorithms provide dramatically better performance than user-based algorithms, while at the same time providing better quality than the best available userbased algorithms.

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Item-based collaborative filtering recommendation algorithms

1 Introduction 1.1 What is Data Mining? 1.2 Motivating Challenges 1.3 The Origins of Data Mining 1.4 Data Mining Tasks 1.5 Scope and Organization of the Book 1.6 Bibliographic Notes 1.7 Exercises 2 Data 2.1 Types of Data 2.2 Data Quality 2.3 Data Preprocessing 2.4 Measures of Similarity and Dissimilarity 2.5 Bibliographic Notes 2.6 Exercises 3 Exploring Data 3.1 The Iris Data Set 3.2 Summary Statistics 3.3 Visualization 3.4 OLAP and Multidimensional Data Analysis 3.5 Bibliographic Notes 3.6 Exercises 4 Classification: Basic Concepts, Decision Trees, and Model Evaluation 4.1 Preliminaries 4.2 General Approach to Solving a Classification Problem 4.3 Decision Tree Induction 4.4 Model Overfitting 4.5 Evaluating the Performance of a Classifier 4.6 Methods for Comparing Classifiers 4.7 Bibliographic Notes 4.8 Exercises 5 Classification: Alternative Techniques 5.1 Rule-Based Classifier 5.2 Nearest-Neighbor Classifiers 5.3 Bayesian Classifiers 5.4 Artificial Neural Network (ANN) 5.5 Support Vector Machine (SVM) 5.6 Ensemble Methods 5.7 Class Imbalance Problem 5.8 Multiclass Problem 5.9 Bibliographic Notes 5.10 Exercises 6 Association Analysis: Basic Concepts and Algorithms 6.1 Problem Definition 6.2 Frequent Itemset Generation 6.3 Rule Generation 6.4 Compact Representation of Frequent Itemsets 6.5 Alternative Methods for Generating Frequent Itemsets 6.6 FP-Growth Algorithm 6.7 Evaluation of Association Patterns 6.8 Effect of Skewed Support Distribution 6.9 Bibliographic Notes 6.10 Exercises 7 Association Analysis: Advanced Concepts 7.1 Handling Categorical Attributes 7.2 Handling Continuous Attributes 7.3 Handling a Concept Hierarchy 7.4 Sequential Patterns 7.5 Subgraph Patterns 7.6 Infrequent Patterns 7.7 Bibliographic Notes 7.8 Exercises 8 Cluster Analysis: Basic Concepts and Algorithms 8.1 Overview 8.2 K-means 8.3 Agglomerative Hierarchical Clustering 8.4 DBSCAN 8.5 Cluster Evaluation 8.6 Bibliographic Notes 8.7 Exercises 9 Cluster Analysis: Additional Issues and Algorithms 9.1 Characteristics of Data, Clusters, and Clustering Algorithms 9.2 Prototype-Based Clustering 9.3 Density-Based Clustering 9.4 Graph-Based Clustering 9.5 Scalable Clustering Algorithms 9.6 Which Clustering Algorithm? 9.7 Bibliographic Notes 9.8 Exercises 10 Anomaly Detection 10.1 Preliminaries 10.2 Statistical Approaches 10.3 Proximity-Based Outlier Detection 10.4 Density-Based Outlier Detection 10.5 Clustering-Based Techniques 10.6 Bibliographic Notes 10.7 Exercises Appendix A Linear Algebra Appendix B Dimensionality Reduction Appendix C Probability and Statistics Appendix D Regression Appendix E Optimization Author Index Subject Index

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Introduction to Data Mining

■ Data mining and knowledge discovery in databases have been attracting a significant amount of research, industry, and media attention of late. What is all the excitement about? This article provides an overview of this emerging field, clarifying how data mining and knowledge discovery in databases are related both to each other and to related fields, such as machine learning, statistics, and databases. The article mentions particular real-world applications, specific data-mining techniques, challenges involved in real-world applications of knowledge discovery, and current and future research directions in the field.

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From Data Mining to Knowledge Discovery in Databases

From data mining to knowledge discovery: an overview

The KDD process for extracting useful knowledge from volumes of data

After a decade of fundamental interdisciplinary research in machine learning, the spadework in this field has been done; the 1990s should see the widespread exploitation of knowledge discovery as an aid to assembling knowledge bases. The contributors to the AAAI Press book Knowledge Discovery in Databases were excited at the potential benefits of this research. The editors hope that some of this excitement will communicate itself to "AI Magazine readers of this article.

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Gregory Piatetsky-Shapiro

Papers

From Data Mining to Knowledge Discovery in Databases

From data mining to knowledge discovery: an overview

The KDD process for extracting useful knowledge from volumes of data

Knowledge discovery in databases: an overview

Knowledge DIscovery in Databases:An Overview