scispace - formally typeset
Search or ask a question
Author

Grishin Viktor Ivanovich

Bio: Grishin Viktor Ivanovich is an academic researcher. The author has contributed to research in topics: Empirical research & Social group. The author has an hindex of 1, co-authored 1 publications receiving 3 citations.

Papers
More filters
Journal Article
TL;DR: The characteristics of different groups of entrepreneurs also include demographic characteristics, such as ethnicity, gender, age, and demographic characteristics of entrepreneurs as discussed by the authors, and the characteristics of these groups are related to the scale and scope of business, property rights, management schemes, the origin of capital, the nature of technological and financial chains in which their enterprises are embedded.
Abstract: Aim of the study: When considering entrepreneurship as a function, small and large entrepreneurs are singled out. On one side are the founders of small firms, often retaining the position of private owners. Their businesses face tough problems of survival, freedom of decision-making is very limited and depends on larger market participants. Innovation, they often cannot afford because of the limitations and lack of resources. Being sandwiched between three major forces - the state, large capital and organized wage labor, this group often simply does not have the ability to be focused on innovation and social change, it remains to try to adhere to the status quo. Methodology: Economic sociologists complement the functional approach with a structural approach, highlighting entrepreneurs as a set of social groups. And in the construction of samples for empirical research, entrepreneurs usually do not include those who implement the entrepreneurial function, since their selection before the study is often difficult, but the creators and leaders of new, primarily non-governmental organizations. Conclusion: This set of entrepreneurs is extremely heterogeneous. Fundamental differences between groups of entrepreneurs are related to the scale and scope of business, property rights, management schemes, the origin of capital, the nature of technological and financial chains in which their enterprises are embedded. The characteristics of different groups of entrepreneurs also include demographic characteristics, such as ethnicity, gender, age.

3 citations


Cited by
More filters
Journal ArticleDOI
03 Aug 2019
TL;DR: In this paper, the authors presented a mathematical model of innovation activities of an enterprise, based on economic indicators of current operations, and developed a methodology for forecasting the number that would be suitable for them.
Abstract: One of the most important demonstrations of the modern economy is the growing importance of innovation. The innovative process, or the process of technological change is a complex concept encompassing the improvement of products, production processes, raw materials as well as management methods. Therefore, the central aim of the research is to analyse the innovative processes that contribute to the development of the state economy. To accomplish the objectives, we carried out the calculations to examine the relations between the cost indicators, modelling, correlation and regression analyses. The particularities of business processes in innovative activities of organisations leads to uneven distribution, specific cost structure in the crisis and the traditional situation of an insignificant share of innovation in the financing process. The study presents mathematic model of innovation activities of an enterprise, based on economic indicators of current operations. The object of the research are industrial enterprises. Since an important segment of business processes in innovation is small innovative companies, our task is to develop a methodology for forecasting the number that would be suitable for them. From the findings of our research, we concluded that the models that had been previously developed were more effective at the micro level. Based on the analysis of the distribution of costs between technological, marketing, organisational innovations by types of innovation and economic activities by building an adequate set of statistical models, we have identified the following particularities: the basic internal (directly dependent) and external (indirectly affecting) factors that affect the selected performance characteristics.

8 citations

Journal Article
TL;DR: In this article, the authors studied the business models of foreign TV channels that actively entered the Russian market at first meant only generating revenue from subscription fees, which was the basis of the cable operators' business.
Abstract: Aim of the Study: The business models of foreign TV channels that actively entered the Russian market at first meant only generating revenue from subscription fees. This was the basis of the cable operators ' business. Mostly TV channels used the services of distribution companies. Only a few of them, such as Nickelodeon, BBC Prime, TV XXI, have long represented themselves. Cooperation with one of the Russian partners, which they eventually agreed to, doubled their business in Russia in less than a year. But the operators wanted more diverse and unique content, on the basis of which they could form package offers. After all, the vast majority of broadcasters sought to get only in the basic packages. This limited the ability to segment the operator's offer. In addition, there are several difficult moments in relations with foreign TV companies. First, payments had to be made in foreign currency, while Russian partners would prefer to stay in the ruble zone due to the inconvenience of paying in foreign currency. Methodology: The production and distribution of television content is subject to the laws of the market economy to the same extent as for any other product. The content is created for the sales and profits of its producers. This is an axiom. But how such a task is solved is already the subtleties of marketing. In Russia, three main business models in the television industry were formed spontaneously: paid subscription, sale of airtime for advertising, and mixed, combining the first two. The intervention of the state regulator in this issue is likely to eliminate two of them, making all thematic television in the country only paid.. Conclusion: Today, advertising is not sold except on premium HD channels. Either the subscription more than pays for the cost of their production and distribution, or there are not enough subscribers to present to advertisers. However, even in this segment, distribution strategies and business models may differ significantly. The classical scheme can be considered a thing of the past. There is practically no broadcaster left that produces a TV channel based on exclusive content and simply sells it to premium packages of digital platform operators. This is mainly due to a decrease in the level of exclusivity of content that is increasingly available on the air of the basic package channels.

1 citations

Journal Article
TL;DR: In this paper, the authors focus on the budget of marketing expenses, as the most flexible and mobile in terms of the impact of factors of social and economic development, such as the global digitalization of the economy.
Abstract: The article is devoted to the problems of building an effective system of financial planning at turnover-oriented enterprises, a characteristic example of which is the hotel chain company operating under an international brand. As part of the study of approaches to financial planning, the authors identify and logically justify the special role of tactical planning in the form of building a group of operating budgets. The authors pay special attention to the budget of marketing expenses, as the most flexible and mobile in terms of the impact of factors of social and economic development, such as the global digitalization of the economy. The authors conducted a segment analysis revenue enterprise hotel chains and articles marketing expenses, and the interrelation between them, which allowed to develop a universal algorithm financial planning marketing expenses of the enterprise under a common system of financial planning and budgeting, and calculate the optimum percentage spent on marketing activities with the financial resources necessary to achieve the planned financial results.

1 citations