Guosong Shao

Bio: Guosong Shao is an academic researcher from RMIT University. The author has contributed to research in topics: China & Stakeholder theory. The author has an hindex of 7, co-authored 7 publications receiving 931 citations. Previous affiliations of Guosong Shao include Nanjing University of Finance and Economics & Pittsburg State University.

Understanding the appeal of user‐generated media: a uses and gratification perspective

Abstract: Purpose – User‐generated media (UGM) like YouTube, MySpace, and Wikipedia have become tremendously popular over the last few years. The purpose of this paper is to present an analytical framework for explaining the appeal of UGM.Design/methodology/approach – This paper is mainly theoretical due to a relative lack of empirical evidence. After an introduction on the emergence of UGM, this paper investigates in detail how and why people use UGM, and what factors make UGM particularly appealing, through a uses and gratifications perspective. Finally, the key elements of this study are summarized and the future research directions about UGM are discussed.Findings – This paper argues that individuals take with UGM in different ways for different purposes: they consume contents for fulfilling their information, entertainment, and mood management needs; they participate through interacting with the content as well as with other users for enhancing social connections and virtual communities; and they produce their...

The Diffusion of Online Banking: Research Trends from 1998 to 2006

Abstract: This paper provides a detailed picture of research trends and rigorousness in online banking research. Through content analysis, it examines the frequency, occurrence patterns, research topics, and methodological status of all previous online banking articles (N = 54). The findings of this study reveal a dominance of articles dealing with the attributes of online banking and the characteristics of adopters. The findings also show an obvious unbalance in publication sources, research perspective, research methods, and sampling techniques in online banking research. It is thus concluded that more diversified topical coverage and better methodological rigors are needed in future online banking studies. As the only trend research on online banking, this paper offers useful trend information as well as insightful directions for future research.

What Is Most Important for My Country Is Not Most Important for Me: Agenda-Setting Effects in China

Abstract: Employing a public opinion survey and a content analysis of local media, this study sets out to examine of the agenda-setting effect in China. China is highlighted in this study because it is a collectivist, socialist nation whose mainstream media is largely controlled by the state. Data from this study reveal that (a) Chinese people make clear distinctions between issues of personal importance (their personal agenda) and issues of national importance (their social agenda) and (b) the agenda-setting function of Chinese media was only observed when considering one’s social agenda; the personal agenda was not related with the Chinese media agenda. These findings hold true when comparing across different demographic groups on variables such as age, education, news source, and one’s ability to critically analyze news. This article contributes to agenda-setting scholarship by providing empirical evidence of agenda-setting effects in a political and media structure substantially different from the Western struc...

The Effects of Board Structure on Media Companies’ Performance: A Stakeholder Perspective

Abstract: This article examined the effects of board structure of American media companies on their performance from a stakeholder perspective. Results showed that both the level of board interlocks and the ...

Linking government social media usage to public perceptions of government performance: an empirical study from China

Abstract: Based on an online survey of 1042 Beijing residents, this study links the usage of government social media tools, including WeChat, microblogs, and apps, to public perceptions of the government’s p...

Understanding Generation Y and their use of social media: a review and research agenda

Abstract: Purpose – The purpose of this paper is to review what we know – and don't know – about Generation Y's use of social media and to assess the implications for individuals, firms and society.Design/methodology/approach – The paper distinguishes Generation Y from other cohorts in terms of systematic differences in values, preferences and behavior that are stable over time (as opposed to maturational or other differences). It describes their social media use and highlights evidence of intra‐generational variance arising from environmental factors (including economic, cultural, technological and political/legal factors) and individual factors. Individual factors include stable factors (including socio‐economic status, age and lifecycle stage) and dynamic, endogenous factors (including goals, emotions, and social norms).The paper discusses how Generation Y's use of social media influences individuals, firms and society. It develops managerial implications and a research agenda.Findings – Prior research on the so...

Introducing COBRAs: exploring motivations for brand-related social media use

Abstract: The article examines the use of social media by Internet users related to advertising and marketing, called "consumers' online brand-related activities (COBRA)." Interviews are conducted with such Internet users through instant messaging as to their motivations for engaging with brands and brand name products through social media. It was found that a desire for information, a desire for entertainment and the possibility of reward were the primary motivations for COBRA activity by Internet users, with entertainment being the primary motivation for the generation of brand-related social media content.