Author
H. G. Parsa
Other affiliations: University of Central Florida, Ohio State University
Bio: H. G. Parsa is an academic researcher from University of Denver. The author has contributed to research in topics: Consumer behaviour & Hospitality industry. The author has an hindex of 26, co-authored 66 publications receiving 2543 citations. Previous affiliations of H. G. Parsa include University of Central Florida & Ohio State University.
Papers published on a yearly basis
Papers
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TL;DR: The authors explored restaurant ownership turnover rates using qualitative data, longitudinal data and longitudinal data, and found that restaurant failure rate is correlated with ownership turnover rate, rather than the number of failed restaurants.
Abstract: Past research on restaurant failures has focused mostly on quantitative factors and bankruptcy rates. This study explored restaurant ownership turnover rates using qualitative data, longitudinal da...
386 citations
TL;DR: In this paper, the relationship between consumers' knowledge of a restaurant's sustainable practices, environmental concern, and ecological behavior and their intention to patronize a “green” restaurant was discussed.
Abstract: This study specifically discusses the relationships between consumers’ knowledge of a restaurant’s sustainable practices, environmental concern, and ecological behavior and their intention to patronize a “green” restaurant. The results revealed that consumers’ knowledge of sustainable restaurant practices and environmental concerns were important determinants of consumers’ intentions to patronize green restaurants. Demographic variables, age of consumers, education levels, and income levels were found to be significant in assessing patronage of green restaurants.
327 citations
TL;DR: In this article, the authors developed a theory-based model of relationship commitment in an online travel context and found that the affective commitment was most effective for developing and maintaining long-term relationships with Generation Y.
161 citations
TL;DR: The authors argues that the term "hospitality" is a broad term or a construct, consisting of a diverse group of industries, and presents how a variety of researchers have classified hospitality in earlier research.
Abstract: Hospitality is one of the oldest professions and is regarded as a powerful economic activity that touches many aspects of human life. On the other hand, hospitality is a relatively new academic discipline that has no consensus on its scope and exposure. This obvious absence of consensus on the scope of the hospitality field has been a limiting factor in advancing the discipline-specific research agenda and teaching practices that affect this field. In response to this lack of clarity in definition or understanding of the field of hospitality, this article discusses a variety of definitions for hospitality and presents how a variety of researchers have classified hospitality in earlier research. The author argues that the term hospitality is a broad term or a construct, consisting of a diverse group of industries. This situation creates substantial issues in terms of the external validity of empirical studies in the hospitality literature, and raises the question of whether unique and identifiable dimensio...
128 citations
TL;DR: By considering differences in culture and economic conditions in two different countries, India and the United States, the authors investigates the psychological factors (consumers' attitudes, attitudes, and behaviors) of consumers.
Abstract: By considering differences in culture and economic conditions in two different countries, India and the United States, this study investigates the psychological factors (consumers' attitudes, behav...
112 citations
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TL;DR: This article presents an introduction to the Health Belief Model (HBM), which states that the perception of a personal health behavior threat is influenced by at least three factors: general health values, interest and concern about health; specific beliefs about vulnerability to a particular health threat; and beliefs about the consequences of the health problem.
Abstract: This article presents an introduction to the Health Belief Model (HBM). The HBM states that the perception of a personal health behavior threat is influenced by at least three factors: general health values, interest and concern about health; specific beliefs about vulnerability to a particular health threat; and beliefs about the consequences of the health problem. Once an individual perceives a threat to his health and is simultaneously cued to action, if his perceived benefits outweighs his perceived costs, then the individual is most likely to undertake the recommended preventive health action. Key words: health promotion, health belief model, perceived susceptibility, perceived severity, perceived benefits, perceived barriers, cues to action, self-efficacy. Content available only in Romanian.
2,163 citations
TL;DR: In this paper, the authors validate TPB and its extended form (mediating role of TPB variables), as well as the Theory of Reasoned Action (TRA) to predict Indian consumers' green product purchase intention.
1,105 citations
TL;DR: In this paper, the influence of electronic word-of-mouth (eWOM) on the hotel industry is analyzed in the last five years appearing in six different academically recognized journals of tourism.
677 citations