Author
Haemoon Oh
Bio: Haemoon Oh is an academic researcher from Iowa State University. The author has contributed to research in topics: Hospitality industry & Hospitality. The author has an hindex of 22, co-authored 30 publications receiving 5934 citations.
Papers
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TL;DR: This article developed a measurement scale tapping Pine and Gilmore's (1999) four realms of experience that is applicable to lodging and tourism research across various destinations, focusing on the bed-and-breakfast industry.
Abstract: The authors develop a measurement scale tapping Pine and Gilmore's (1999) four realms of experience that is applicable to lodging and, potentially, tourism research across various destinations. Focusing on the bed-and-breakfast industry, the authors conducted preliminary qualitative studies and a subsequent field survey to collect data from bed-and-breakfast owners and guests to develop and test a proposed model of experience economy concepts. The proposed measurement model includes four realms of experience and four theoretically justifiable nomological consequences. The data supported the dimensional structure of the four realms of experience, providing empirical evidence for both face and nomological validities of these realms and a starting point for measuring emerging experience economy concepts and practices within lodging and tourism settings. The authors discuss ways the measurement scale can be further refined for adoption by destination marketers and directions for future research.
1,301 citations
TL;DR: In this article, an integrative model of service quality, customer value, and customer satisfaction is proposed and tested using a sample from the luxury segment of the hotel industry, which provides preliminary results supporting a holistic approach to hospitality customers' postpurchase decision-making process.
1,085 citations
TL;DR: In this article, the authors considered both external and internal service management issues and subsequent service innovations based on the framework of Quality Function Deployment (QFD) and its relationship to similar concepts, and developed a hypothetical application in the lodging industry in order to illustrate future application and analysis strategies.
1,013 citations
TL;DR: In this article, the authors revisited several conceptual and methodological issues inherent, but often overlooked, in using the importance-performance analysis framework in hotel and tourism research. And they provided suggestions for future tourism and hospitality research applying importanceperformance analysis, which has gained popularity among hospitality and tourism researchers for its simplicity and ease of application.
668 citations
TL;DR: In this paper, a comprehensive customer value framework and an extended value model with lodging products were introduced and tested, which incorporated the concepts of brand awareness, as compared to brand or product class, and price fairness.
Abstract: The author introduces a comprehensive customer value framework and tests an extended value model with lodging products. The extended value model in this study newly incorporates the concepts of brand awareness, as compared to brand or product class, and price fairness. Based on Baron and Kenny’s guideline for mediation analysis, this study found the traditional customer value process to be useful for lodging research and marketing. In addition, brand awareness and price fairness concepts were found to play significant roles in the customer value process. The article includes discussions on both managerial and research implications.
412 citations
Cited by
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TL;DR: A review of the published articles on eTourism in the past 20 years can be found in this article, where a wide variety of sources, mainly in the tourism literature, are used to comprehensively review and analyze prior studies in the context of Internet applications to tourism.
2,672 citations
04 Jul 2009
TL;DR: This chapter reviews the state of the art on the treatment of non-functional requirements (hereafter, NFRs), while providing some prospects for future directions.
Abstract: Essentially a software system's utility is determined by both its functionality and its non-functional characteristics, such as usability, flexibility, performance, interoperability and security. Nonetheless, there has been a lop-sided emphasis in the functionality of the software, even though the functionality is not useful or usable without the necessary non-functional characteristics. In this chapter, we review the state of the art on the treatment of non-functional requirements (hereafter, NFRs), while providing some prospects for future directions.
2,443 citations
TL;DR: In this paper, a more integrated tourist behavior model by including destination image and perceived value into the "quality-satisfaction-behavioral intentions" paradigm was proposed, and the structural relationships between all variables with respect to different stages of tourist behaviors were investigated in the study.
2,017 citations
TL;DR: In this article, the authors examined the causal relationships among destination image, tourist attribute and overall satisfaction, and proposed a research model in which seven hypotheses were developed, and the theoretical and managerial implications were drawn based on the study findings.
1,934 citations
TL;DR: This article developed a measurement scale tapping Pine and Gilmore's (1999) four realms of experience that is applicable to lodging and tourism research across various destinations, focusing on the bed-and-breakfast industry.
Abstract: The authors develop a measurement scale tapping Pine and Gilmore's (1999) four realms of experience that is applicable to lodging and, potentially, tourism research across various destinations. Focusing on the bed-and-breakfast industry, the authors conducted preliminary qualitative studies and a subsequent field survey to collect data from bed-and-breakfast owners and guests to develop and test a proposed model of experience economy concepts. The proposed measurement model includes four realms of experience and four theoretically justifiable nomological consequences. The data supported the dimensional structure of the four realms of experience, providing empirical evidence for both face and nomological validities of these realms and a starting point for measuring emerging experience economy concepts and practices within lodging and tourism settings. The authors discuss ways the measurement scale can be further refined for adoption by destination marketers and directions for future research.
1,301 citations