Haewoon Kwak

Bio: Haewoon Kwak is an academic researcher from Singapore Management University. The author has contributed to research in topics: Social media & Persona. The author has an hindex of 32, co-authored 126 publications receiving 12031 citations. Previous affiliations of Haewoon Kwak include KAIST & Khalifa University.

What is Twitter, a social network or a news media?

Abstract: Twitter, a microblogging service less than three years old, commands more than 41 million users as of July 2009 and is growing fast. Twitter users tweet about any topic within the 140-character limit and follow others to receive their tweets. The goal of this paper is to study the topological characteristics of Twitter and its power as a new medium of information sharing.We have crawled the entire Twitter site and obtained 41.7 million user profiles, 1.47 billion social relations, 4,262 trending topics, and 106 million tweets. In its follower-following topology analysis we have found a non-power-law follower distribution, a short effective diameter, and low reciprocity, which all mark a deviation from known characteristics of human social networks [28]. In order to identify influentials on Twitter, we have ranked users by the number of followers and by PageRank and found two rankings to be similar. Ranking by retweets differs from the previous two rankings, indicating a gap in influence inferred from the number of followers and that from the popularity of one's tweets. We have analyzed the tweets of top trending topics and reported on their temporal behavior and user participation. We have classified the trending topics based on the active period and the tweets and show that the majority (over 85%) of topics are headline news or persistent news in nature. A closer look at retweets reveals that any retweeted tweet is to reach an average of 1,000 users no matter what the number of followers is of the original tweet. Once retweeted, a tweet gets retweeted almost instantly on next hops, signifying fast diffusion of information after the 1st retweet.To the best of our knowledge this work is the first quantitative study on the entire Twittersphere and information diffusion on it.

I tube, you tube, everybody tubes: analyzing the world's largest user generated content video system

Abstract: User Generated Content (UGC) is re-shaping the way people watch video and TV, with millions of video producers and consumers. In particular, UGC sites are creating new viewing patterns and social interactions, empowering users to be more creative, and developing new business opportunities. To better understand the impact of UGC systems, we have analyzed YouTube, the world's largest UGC VoD system. Based on a large amount of data collected, we provide an in-depth study of YouTube and other similar UGC systems. In particular, we study the popularity life-cycle of videos, the intrinsic statistical properties of requests and their relationship with video age, and the level of content aliasing or of illegal content in the system. We also provide insights on the potential for more efficient UGC VoD systems (e.g. utilizing P2P techniques or making better use of caching). Finally, we discuss the opportunities to leverage the latent demand for niche videos that are not reached today due to information filtering effects or other system scarcity distortions. Overall, we believe that the results presented in this paper are crucial in understanding UGC systems and can provide valuable information to ISPs, site administrators, and content owners with major commercial and technical implications.

Analysis of topological characteristics of huge online social networking services

Abstract: Social networking services are a fast-growing business in the Internet. However, it is unknown if online relationships and their growth patterns are the same as in real-life social networks. In this paper, we compare the structures of three online social networking services: Cyworld, MySpace, and orkut, each with more than 10 million users, respectively. We have access to complete data of Cyworld's ilchon (friend) relationships and analyze its degree distribution, clustering property, degree correlation, and evolution over time. We also use Cyworld data to evaluate the validity of snowball sampling method, which we use to crawl and obtain partial network topologies of MySpace and orkut. Cyworld, the oldest of the three, demonstrates a changing scaling behavior over time in degree distribution. The latest Cyworld data's degree distribution exhibits a multi-scaling behavior, while those of MySpace and orkut have simple scaling behaviors with different exponents. Very interestingly, each of the two e ponents corresponds to the different segments in Cyworld's degree distribution. Certain online social networking services encourage online activities that cannot be easily copied in real life; we show that they deviate from close-knit online social networks which show a similar degree correlation pattern to real-life social networks.

Analyzing the video popularity characteristics of large-scale user generated content systems

Abstract: User generated content (UGC), now with millions of video producers and consumers, is re-shaping the way people watch video and TV. In particular, UGC sites are creating new viewing patterns and social interactions, empowering users to be more creative, and generating new business opportunities. Compared to traditional video-on-demand (VoD) systems, UGC services allow users to request videos from a potentially unlimited selection in an asynchronous fashion. To better understand the impact of UGC services, we have analyzed the world's largest UGC VoD system, YouTube, and a popular similar system in Korea, Daum Videos. In this paper, we first empirically show how UGC services are fundamentally different from traditional VoD services. We then analyze the intrinsic statistical properties of UGC popularity distributions and discuss opportunities to leverage the latent demand for niche videos (or the so-called "the Long Tail" potential), which is not reached today due to information filtering or other system scarcity distortions. Based on traces collected across multiple days, we study the popularity lifetime of UGC videos and the relationship between requests and video age. Finally, we measure the level of content aliasing and illegal content in the system and show the problems aliasing creates in ranking the video popularity accurately. The results presented in this paper are crucial to understanding UGC VoD systems and may have major commercial and technical implications for site administrators and content owners.

Comparison of online social relations in volume vs interaction: a case study of cyworld

Abstract: Online social networking services are among the most popular Internet services according to Alexa.com and have become a key feature in many Internet services. Users interact through various features of online social networking services: making friend relationships, sharing their photos, and writing comments. These friend relationships are expected to become a key to many other features in web services, such as recommendation engines, security measures, online search, and personalization issues. However, we have very limited knowledge on how much interaction actually takes place over friend relationships declared online. A friend relationship only marks the beginning of online interaction.Does the interaction between users follow the declaration of friend relationship? Does a user interact evenly or lopsidedly with friends? We venture to answer these questions in this work. We construct a network from comments written in guestbooks. A node represents a user and a directed edge a comments from a user to another. We call this network an activity network. Previous work on activity networks include phone-call networks [34, 35] and MSN messenger networks [27]. To our best knowledge, this is the first attempt to compare the explicit friend relationship network and implicit activity network.We have analyzed structural characteristics of the activity network and compared them with the friends network. Though the activity network is weighted and directed, its structure is similar to the friend relationship network. We report that the in-degree and out-degree distributions are close to each other and the social interaction through the guestbook is highly reciprocated. When we consider only those links in the activity network that are reciprocated, the degree correlation distribution exhibits much more pronounced assortativity than the friends network and places it close to known social networks. The k-core analysis gives yet another corroborating evidence that the friends network deviates from the known social network and has an unusually large number of highly connected cores.We have delved into the weighted and directed nature of the activity network, and investigated the reciprocity, disparity, and network motifs. We also have observed that peer pressure to stay active online stops building up beyond a certain number of friends.The activity network has shown topological characteristics similar to the friends network, but thanks to its directed and weighted nature, it has allowed us more in-depth analysis of user interaction.

What is Twitter, a social network or a news media?

Abstract: Twitter, a microblogging service less than three years old, commands more than 41 million users as of July 2009 and is growing fast. Twitter users tweet about any topic within the 140-character limit and follow others to receive their tweets. The goal of this paper is to study the topological characteristics of Twitter and its power as a new medium of information sharing.We have crawled the entire Twitter site and obtained 41.7 million user profiles, 1.47 billion social relations, 4,262 trending topics, and 106 million tweets. In its follower-following topology analysis we have found a non-power-law follower distribution, a short effective diameter, and low reciprocity, which all mark a deviation from known characteristics of human social networks [28]. In order to identify influentials on Twitter, we have ranked users by the number of followers and by PageRank and found two rankings to be similar. Ranking by retweets differs from the previous two rankings, indicating a gap in influence inferred from the number of followers and that from the popularity of one's tweets. We have analyzed the tweets of top trending topics and reported on their temporal behavior and user participation. We have classified the trending topics based on the active period and the tweets and show that the majority (over 85%) of topics are headline news or persistent news in nature. A closer look at retweets reveals that any retweeted tweet is to reach an average of 1,000 users no matter what the number of followers is of the original tweet. Once retweeted, a tweet gets retweeted almost instantly on next hops, signifying fast diffusion of information after the 1st retweet.To the best of our knowledge this work is the first quantitative study on the entire Twittersphere and information diffusion on it.

Thinking fast and slow.

Abstract: In 1974 an article appeared in Science magazine with the dry-sounding title “Judgment Under Uncertainty: Heuristics and Biases” by a pair of psychologists who were not well known outside their discipline of decision theory. In it Amos Tversky and Daniel Kahneman introduced the world to Prospect Theory, which mapped out how humans actually behave when faced with decisions about gains and losses, in contrast to how economists assumed that people behave. Prospect Theory turned Economics on its head by demonstrating through a series of ingenious experiments that people are much more concerned with losses than they are with gains, and that framing a choice from one perspective or the other will result in decisions that are exactly the opposite of each other, even if the outcomes are monetarily the same. Prospect Theory led cognitive psychology in a new direction that began to uncover other human biases in thinking that are probably not learned but are part of our brain’s wiring.

Measurement and analysis of online social networks

Abstract: Online social networking sites like Orkut, YouTube, and Flickr are among the most popular sites on the Internet. Users of these sites form a social network, which provides a powerful means of sharing, organizing, and finding content and contacts. The popularity of these sites provides an opportunity to study the characteristics of online social network graphs at large scale. Understanding these graphs is important, both to improve current systems and to design new applications of online social networks.This paper presents a large-scale measurement study and analysis of the structure of multiple online social networks. We examine data gathered from four popular online social networks: Flickr, YouTube, LiveJournal, and Orkut. We crawled the publicly accessible user links on each site, obtaining a large portion of each social network's graph. Our data set contains over 11.3 million users and 328 million links. We believe that this is the first study to examine multiple online social networks at scale.Our results confirm the power-law, small-world, and scale-free properties of online social networks. We observe that the indegree of user nodes tends to match the outdegree; that the networks contain a densely connected core of high-degree nodes; and that this core links small groups of strongly clustered, low-degree nodes at the fringes of the network. Finally, we discuss the implications of these structural properties for the design of social network based systems.

The Nature and Origins of Mass Opinion.

Abstract: Originally published in Contemporary Psychology: APA Review of Books, 1994, Vol 39(2), 225. Reviews the book, The Nature and Origins of Mass Opinion by John Zaller (1992). The author's commendable effort to specify a model of mass opinion formation offers readers an introduction to the prevailing vi

Temporal Networks

Abstract: A great variety of systems in nature, society and technology -- from the web of sexual contacts to the Internet, from the nervous system to power grids -- can be modeled as graphs of vertices coupled by edges The network structure, describing how the graph is wired, helps us understand, predict and optimize the behavior of dynamical systems In many cases, however, the edges are not continuously active As an example, in networks of communication via email, text messages, or phone calls, edges represent sequences of instantaneous or practically instantaneous contacts In some cases, edges are active for non-negligible periods of time: eg, the proximity patterns of inpatients at hospitals can be represented by a graph where an edge between two individuals is on throughout the time they are at the same ward Like network topology, the temporal structure of edge activations can affect dynamics of systems interacting through the network, from disease contagion on the network of patients to information diffusion over an e-mail network In this review, we present the emergent field of temporal networks, and discuss methods for analyzing topological and temporal structure and models for elucidating their relation to the behavior of dynamical systems In the light of traditional network theory, one can see this framework as moving the information of when things happen from the dynamical system on the network, to the network itself Since fundamental properties, such as the transitivity of edges, do not necessarily hold in temporal networks, many of these methods need to be quite different from those for static networks