H
Hans Ruediger Kaufmann
Researcher at University of Nicosia
Publications - 61
Citations - 1401
Hans Ruediger Kaufmann is an academic researcher from University of Nicosia. The author has contributed to research in topics: Brand management & Brand awareness. The author has an hindex of 16, co-authored 60 publications receiving 1174 citations. Previous affiliations of Hans Ruediger Kaufmann include Vilnius University & University of Applied Management.
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Factors Affecting Consumers' Green Purchasing Behavior: An Integrated Conceptual Framework
TL;DR: In this paper, the authors proposed a framework integrating the so far incoherent frameworks as proposed by previous authors, in which environmental and green marketing topics are the central topics, which are closely related to biodiversity and sustainability.
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The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains
TL;DR: In this article, a series of innovative theoretical frameworks are provided interrelating companies and their value (supply) chains with legitimacy, reputation, and branding which are essential conditions to achieve sustainability and competitive advantage based on dyadic and social context consonance to the benefit of society and all stakeholders involved.
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Exploring behavioural branding, brand love and brand co-creation
TL;DR: In this paper, the authors proposed a conceptual framework for the understanding of the complex consumer-brand relationships by holistically exploring the dynamics between brand love and co-creation, how they are impacted by behavioural branding and their combined impact to brand loyalty.
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Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands
TL;DR: In this paper, the authors explored how the attachment of a consumer with a luxury brand can affect her/his decision to buy counterfeits, and how this relates to her public self-consciousness.
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Antecedents and outcomes of online brand engagement: the role of brand love on enhancing electronic-word-of-mouth
TL;DR: A mediator effect of satisfaction and brand love in the relationship between OCBE and positive electronic word-of-mouth (e-WOM) is analyzed, and for the first time, brand love and satisfaction were considered as direct outcomes of online brand engagement.