H
Harvey Fruehauf
Publications - 1
Citations - 2932
Harvey Fruehauf is an academic researcher. The author has contributed to research in topics: Bottom of the pyramid. The author has an hindex of 1, co-authored 1 publications receiving 2932 citations.
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The Fortune at the Bottom of the Pyramid
C. K. Prahalad,Harvey Fruehauf +1 more
TL;DR: The Bottom of the Pyramid (BOP) market as discussed by the authors is the most exciting, fastest-growing new market in the world and it's where people least expect it: at the bottom of the pyramid.