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Haslinda Hashim

Bio: Haslinda Hashim is an academic researcher from Universiti Putra Malaysia. The author has contributed to research in topics: Tourism & Loyalty. The author has an hindex of 7, co-authored 36 publications receiving 168 citations.

Papers
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01 Jun 2013
TL;DR: In this article, the authors investigated the relationship between five product factors, namely, brand, price, quality, ingredients and labeling, and purchase intention of Halal cosmetic and toiletry products.
Abstract: More customers are aware of Halal products, especially among Muslim customers living in multi-religious societies such as Malaysia. The trend is customers are also becoming more conscious about the permissibility (Halal) of a wide range of products ranging from food, financial and non-financial products, to tourism and health products. This apparently has prompted marketers operating in food, cosmetics, and pharmaceutical products to revise their strategies. The purpose of this paper is to investigate the relationships between five product factors; namely, brand, price, quality, ingredients and labelling and purchase intention of Halal cosmetic and toiletry products. The study also examined the role of advertising in the relationship between product factors and purchase intention. For this purpose, a structured questionnaire was designed based on items adapted from previous studies. Data were collected from 200 adult Muslim respondents using a convenience sampling method. Pearson Correlation and multiple regression analysis were used to test the proposed model. The results indicated that all product factors are significantly correlated with purchase intention. The results further indicate that advertising is a mediator for price-purchase intention relationship, but not a mediator to other product factors-purchase intention relationships. This study provides insights into how consumers behave in purchasing Halal products, given five product factors of brand, price, quality, ingredients and labelling. It is argued in this research that the presence of advertising may not change the intention to purchase Halal products but price may influence purchase intention.

38 citations

Journal ArticleDOI
TL;DR: This study is amongst the first in academic research to reveal the challenges and solutions in applying green human resource management practices, therefore, primary data could be useful for academicians and policymakers for further research and subsequent decision making.
Abstract: The study aimed to explore challenges and solutions in applying green human resource management practices for the sustainable workplace. The field of enquiry is ready-made garments factories, with the study drawing on qualitative research. The researchers interviewed 12 managers from leading ready-made garments factories in Dhaka, Bangladesh. The participants interviewed provided rich qualitative data and identified a number of challenges such as a poor level of knowledge, no rules for practising, a lack of managerial interest and organisational support, high costs of practising and high employee turnover as the main challenges in applying green human resource management practices in the factories of the industry. The study also found that strict rules and regulations, monitoring, courses in universities, training programs and monetary incentives could be effective solutions in applying green human resource management practices in the organisations. This study is amongst the first in academic research to reveal the challenges and solutions in applying green human resource management practices, therefore, primary data could be useful for academicians and policymakers for further research and subsequent decision making.

38 citations

Journal ArticleDOI
TL;DR: In this paper, the authors investigated the socio-demographic variables that affect the motivation of Muslim tourists in Malaysia, and examined the travel characteristics factors that affected the motivation in decision-making of Muslims travelling to Malaysia.
Abstract: This paper aims to investigate the socio-demographic variables that affect the motivation of Muslim tourists in Malaysia, and to examine the travel characteristics factors that affect the motivation in decision making of Muslim tourists travelling to Malaysia.,The study surveys questionnaires for data collection. Convenience sampling technique was used on the selected sample. The study was conducted in Malaysia, where the target respondents included Muslim family tourists with ages ranging from 18 to 64 years.,The findings show that motivation differs significantly among different levels of the socio-demographic characteristics except for gender and income. The result also reported that a majority of tourists’ travel behaviour was significantly different unless when it comes to seeking accommodation. Results also revealed a tendency for long holiday stays among Muslim tourists in Malaysia.,In this study, the examination of motivation on the Muslim family tourists has provided significant influence in managing the family tourist experience. On the other hand, most previous studies have shown that motivation is positively guided by general “push and pull” factors. However, this research demonstrates that components such family financial income and age of respondents has an effect on Muslim family tourists’ motivation, thus justifying the experience effect.,It is crucial for the service provider and destination management organizations to differentiate their products and services so that the packages and experience will be more meaningful.,Destination packages should be appropriately designed and positioned in the target markets to meet the needs and wants of different Muslim family groups. Communication should emphasize not only the most distinctive characteristics but also the most suitable holiday packages that the family tourist can afford to pay. This would assist the family in the decision-making process and choice processes and facilitate the family’s expectation.,This research paper related to Islamic tourism marketing which can be used to formulate appropriate marketing strategies, build a viable market segment and design practical marketing strategies to attract potential Muslims travellers.

22 citations

Journal Article
TL;DR: In this article, the authors conducted ten semi-structured interviews comprising of ten main questions concerning Industry 4.0 with ten scholars from both the Bangladeshi universities and various worldwide corporate sectors.
Abstract: This study particularly focuses on Industry 4.0 in developing countries and, in particular, that of Bangladesh, which has been recognised as one of the fastest growing economies in South Asia. Prior to collecting the required data, a review was carried out on Industry 4.0 and the current prospect of it in the developing countries. The field study consisted of ten semi-structured interviews comprising of ten main questions concerning Industry 4.0 with ten scholars from both the Bangladeshi universities and various worldwide corporate sectors. The interviews lasted approximately thirty minutes and were conducted in English. After a successful analysis of all the interview transcripts, the study finds five main challenges along with some opportunities to apply Industry 4.0 in Bangladesh. The challenges include poor infrastructure, availability of cheaper labour, and expensive installation of technologies, lack of government supports and lack of knowledge. With this being the first research project regarding Industry 4.0 in Bangladesh, the findings of the study generate some recommendations that could be effective for the decision makers both in government and the private sector.

19 citations

01 Jan 2014
TL;DR: In this paper, the authors examined the stores' attributes and how they reflect an Islamic retailer from the perspective of Muslim consumers, using a self-administered questionnaire consisting of 300 consumers from shopping malls in Kuala Lumpur, Malaysia.
Abstract: Retailers’ interest in using various combinations of store attributes to form an Islamic retail mix and project their image as an Islamic store is significantly increasing. This is due to the fact that scholars and practitioners are aware of the increasing purchasing power and significant size of the Muslim consumer segment. A review of the literature reveals that most studies conceptually and theoretically examined the principles and elements that constitute an Islamic marketing mix or retail mix. The purpose of this study is to empirically examine the stores’ attributes and how they reflect an Islamic retailer from the perspective of Muslim consumers. Data were collected through a self-administered questionnaire consisting of 300 consumers from shopping malls in Kuala Lumpur, Malaysia. Factor analysis indicated various store attributes correlate to reveal four dimensions of an Islamic retailer which are Trustworthy Pricing, Conforming Store Atmosphere, Trustworthy Product and Ethical Promotion.

18 citations


Cited by
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01 Jan 2009

3,235 citations

01 Jan 1997
TL;DR: Heskett, Sasser, and Schlesinger as mentioned in this paper show how managers at American Express, Southwest Airlines, Banc One, Waste Management, USAA, MBNA, Intuit, British Airways, Taco Bell, Fairfield Inns, Ritz-Carlton Hotel, and the Merry Maids subsidiary of ServiceMaster employ a quantifiable set of relationships that directly link profit and growth to not only customer loyalty and satisfaction, but to employee loyalty, satisfaction, and productivity.
Abstract: Why are a select few service firms better at what they do - year in and year out - than their competitors? For most senior managers, the profusion of anecdotal "service excellence" books fails to address this key question. In this pathbreaking book, world-renowned Harvard Business School service firm experts James L. Heskett, W. Earl Sasser, Jr. and Leonard A. Schlesinger reveal that leading companies stay on top by managing the service profit chain. Based on five years of painstaking research, the authors show how managers at American Express, Southwest Airlines, Banc One, Waste Management, USAA, MBNA, Intuit, British Airways, Taco Bell, Fairfield Inns, Ritz-Carlton Hotel, and the Merry Maids subsidiary of ServiceMaster employ a quantifiable set of relationships that directly links profit and growth to not only customer loyalty and satisfaction, but to employee loyalty, satisfaction, and productivity. The strongest relationships the authors discovered are those between (1) profit and customer loyalty; (2) employee loyalty and customer loyalty; and (3) employee satisfaction and customer satisfaction. Moreover, these relationships are mutually reinforcing; that is, satisfied customers contribute to employee satisfaction and vice versa. Here, finally, is the foundation for a powerful strategic service vision, a model on which any manager can build more focused operations and marketing capabilities. For example, the authors demonstrate how, in Banc One's operating divisions, a direct relationship between customer loyalty measured by the "depth" of a relationship, the number of banking services a customer utilizes, and profitability led the bank to encourage existing customers to further extend the bank services they use. Taco Bell has found that their stores in the top quadrant of customer satisfaction ratings outperform their other stores on all measures. At American Express Travel Services, offices that ticket quickly and accurately are more profitable than those which don't. With hundreds of examples like these, the authors show how to manage the customer-employee "satisfaction mirror" and the customer value equation to achieve a "customer's eye view" of goods and services. They describe how companies in any service industry can (1) measure service profit chain relationships across operating units; (2) communicate the resulting self-appraisal; (3) develop a "balanced scorecard" of performance; (4) develop a recognitions and rewards system tied to established measures; (5) communicate results company-wide; (6) develop an internal "best practice" information exchange; and (7) improve overall service profit chain performance. What difference can service profit chain management make? A lot. Between 1986 and 1995, the common stock prices of the companies studied by the authors increased 147%, nearly twice as fast as the price of the stocks of their closest competitors. The proven success and high-yielding results from these high-achieving companies will make The Service Profit Chain required reading for senior, division, and business unit managers in all service companies, as well as for students of service management.

862 citations

01 Jan 2005
TL;DR: In the 2011 APEC Small and Medium Enterprises Ministerial Meeting, the ministers emphasized the importance of business ethics as a means of combating corruption as mentioned in this paper, during tendering processes with large corporations, SMEs are being asked more about their social and environmental policies.
Abstract: 2. Business ethics. At the 2011 APEC Small and Medium Enterprises Ministerial Meeting, the ministers emphasized the importance of business ethics as a means of combating corruption. During tendering processes with large corporations, SMEs are being asked more about their social and environmental policies. Establishing and implementing a code of ethics can signi"cantly boost a SME’s competitiveness.

166 citations

01 Jan 2013
TL;DR: In this article, a unified model was developed to investigate the combined effect of marketing, innovation, and learning capabilities on performance of manufacturing SMEs, and the results suggest that these capabilities interact with one another to create great synergy in achieving SME performance.
Abstract: While most studies examine the effect of marketing, innovation, and learning capabilities (often separately) on performance, this study develops a unified model to investigate the combined effect of these capabilities on performance This study further examines the complementary effect of these capabilities on performance This study draws on the resource-based view theory to examine 171 manufacturing SMEs The findings suggest that marketing, innovation, and learning capabilities are positively related to SME performance In addition, these capabilities interact with one another to create great synergy in achieving SME performance

106 citations

Journal ArticleDOI
TL;DR: In this article, the authors examined the impact of green human resource management practices on positive employees' attitudes and behavior in reducing firms' environmental footprint and enhancing business sustainability. But, despite the growing interest in studying GHRM, few studies have examined its impact on positive employee attitudes and behaviour in reducing firm's environmental footprint, thus, to bridge this research gap, the present study expanded green research streams by investigating the influence of green HRM influence on pro-environmental behaviours (PEBs) through the mediating effect of green commitment.
Abstract: The rising interest in environmental protection and sustainability has led to the emergence of a new research focus in human resource management (HRM) field. Scholars in this field have started to investigate how HRM can significantly contribute to achieving sustainable environmental goals and coined the term “green human resource management” (GHRM). Despite the growing interest in studying GHRM, few studies have examined its impact on positive employees' attitudes and behaviour in reducing firms' environmental footprint and enhancing business sustainability. Hence, to bridge this research gap, the present study expanded green research streams by investigating GHRM influence on pro‐environmental behaviours (PEBs) through the mediating effect of green commitment. SmartPLS was employed to test the theoretical framework from 342 valid responses. Present research findings reveal that GHRM practices influence employees' green commitment and PEBs. Moreover, the results also suggest that green commitment mediates the relationship between GHRM and PEBs. In the end, theoretical contributions and implications were discussed.

102 citations