Hean Tat Keh

TL;DR: In this article, the authors investigated the effects of entrepreneurial orientation and marketing information on the performance of small and medium-sized enterprises and found that entrepreneurial orientation plays an influential role on the acquisition and utilization of marketing information, and also has a direct effect on firm performance.

TL;DR: In this article, the authors proposed a model with customer trust, customer identification and customer commitment as the key intervening factors between corporate reputation and customer purchase intention and willingness to pay a price premium.

TL;DR: This article used a cognitive approach to examine opportunity evaluation, as the perception of opportunity is essentially a cognitive phenomenon, and found that illusion of control and belief in the law of small numbers are related to how entrepreneurs evaluate opportunities.

TL;DR: In this paper, the authors examine two variables; timing (immediate vs. delayed) and type (direct vs. indirect) of rewards in two service conditions (satisfied vs. dissatisfied).

TL;DR: This paper represents the first attempt to model these efficiency and effectiveness issues using a 49-unit Asia–Pacific hotel chain as illustration and finds that all the units rated as relatively inefficient can accrue increasing returns to scale in revenues from marketing activities.