Author
Heath P Naquin
Bio: Heath P Naquin is an academic researcher from University of Texas at Austin. The author has contributed to research in topics: Open innovation & Return on investment. The author has an hindex of 1, co-authored 1 publications receiving 61 citations.
Papers
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TL;DR: The concept of leveraged innovation to create wealth within regions, countries and economies is not a new concept and many developing countries around the world are looking at investments in innovation as a means to spur regional economic development and wealth creation while preserving national competitiveness as mentioned in this paper.
65 citations
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TL;DR: In this article, the authors present a typology of service-based differentiation strategies for incubators that aligns strategy with external and internal variables to achieve service differentiation and ultimately enhanced customer (tenant) value.
122 citations
TL;DR: The authors define and validar una escala de medida de orientación a la responsabilidad social that permita posteriormente determinar el grado de relacion entre los elementos senalados segun las relaciones causales that se plantean and se justifican con base in la escasa literatura previa in this campo.
67 citations
TL;DR: In this article, a survey was conducted on the 162 incubators active in Italy, and a total of 88 responses were received, which led to the identification of three types of incubators: Business, Mixed, and Social.
45 citations
TL;DR: In this paper, the authors propose a framework that anchors the role of smart specialization in the national innovation policy of laggards, as a complementary avenue for improving competitiveness and growth.
44 citations
01 Jan 2018
TL;DR: In this article, the authors focused on identification of current role of social media in public marketing and analyzed the Facebook pages of 13 regions of the Czech Republic and analyzed five blocks of Kietzmann's honeycomb framework: identity, conversation, sharing, presence, and reputation.
Abstract: Social media has become a new phenomenon of the society, which significantly affects not individuals only, but also organizations, including public institutions. An article aims on identification of current role of social media in public marketing. Specifically, it focuses on the sample of 13 regions of the Czech Republic and analyzes Facebook pages of its regional authorities. The content analysis concentrates on five blocks (out of seven original ones) of Kietzmann ́s honeycomb framework: identity, conversation, sharing, presence, and reputation. Findings confirmed that all the regions have their Facebook page set up, one third of regions react on citizen ́s request up to few minutes, the other one third up to one day. Regional authorities regularly publish its posts (11 posts per week in average) and share their own content, mainly.
31 citations