H
Hong Seok Lee
Researcher at Imperial College London
Publications - 2
Citations - 33
Hong Seok Lee is an academic researcher from Imperial College London. The author has contributed to research in topics: Data collection & Exploratory factor analysis. The author has an hindex of 1, co-authored 1 publications receiving 7 citations.
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The future of near-field communication-based wireless sensing.
TL;DR: In this paper, the authors proposed a miniature, battery-free and disposable sensing system for health care and food quality monitoring using near-field communication (NFC), which is a high-security, wireless, short-range, data exchange technology.
Journal ArticleDOI
The relationship between Brand equity and Purchase intention of Sports brand Experiential marketing using Metaverse
TL;DR: In this article , the authors provide basic data for users of metaverse platform services to find out the relationship between sports brand Experiential marketing using metaverse and brand equity and purchase intention.