Hua-Jun Zeng

Bio: Hua-Jun Zeng is an academic researcher from Microsoft. The author has contributed to research in topics: Web page & Web search query. The author has an hindex of 45, co-authored 128 publications receiving 7592 citations.

Scalable collaborative filtering using cluster-based smoothing

Abstract: Memory-based approaches for collaborative filtering identify the similarity between two users by comparing their ratings on a set of items. In the past, the memory-based approach has been shown to suffer from two fundamental problems: data sparsity and difficulty in scalability. Alternatively, the model-based approach has been proposed to alleviate these problems, but this approach tends to limit the range of users. In this paper, we present a novel approach that combines the advantages of these two approaches by introducing a smoothing-based method. In our approach, clusters generated from the training data provide the basis for data smoothing and neighborhood selection. As a result, we provide higher accuracy as well as increased efficiency in recommendations. Empirical studies on two datasets (EachMovie and MovieLens) show that our new proposed approach consistently outperforms other state-of-art collaborative filtering algorithms.

Learning to cluster web search results

Abstract: Organizing Web search results into clusters facilitates users' quick browsing through search results. Traditional clustering techniques are inadequate since they don't generate clusters with highly readable names. In this paper, we reformalize the clustering problem as a salient phrase ranking problem. Given a query and the ranked list of documents (typically a list of titles and snippets) returned by a certain Web search engine, our method first extracts and ranks salient phrases as candidate cluster names, based on a regression model learned from human labeled training data. The documents are assigned to relevant salient phrases to form candidate clusters, and the final clusters are generated by merging these candidate clusters. Experimental results verify our method's feasibility and effectiveness.

CubeSVD: a novel approach to personalized Web search

Abstract: As the competition of Web search market increases, there is a high demand for personalized Web search to conduct retrieval incorporating Web users' information needs. This paper focuses on utilizing clickthrough data to improve Web search. Since millions of searches are conducted everyday, a search engine accumulates a large volume of clickthrough data, which records who submits queries and which pages he/she clicks on. The clickthrough data is highly sparse and contains different types of objects (user, query and Web page), and the relationships among these objects are also very complicated. By performing analysis on these data, we attempt to discover Web users' interests and the patterns that users locate information. In this paper, a novel approach CubeSVD is proposed to improve Web search. The clickthrough data is represented by a 3-order tensor, on which we perform 3-mode analysis using the higher-order singular value decomposition technique to automatically capture the latent factors that govern the relations among these multi-type objects: users, queries and Web pages. A tensor reconstructed based on the CubeSVD analysis reflects both the observed interactions among these objects and the implicit associations among them. Therefore, Web search activities can be carried out based on CubeSVD analysis. Experimental evaluations using a real-world data set collected from an MSN search engine show that CubeSVD achieves encouraging search results in comparison with some standard methods.

Optimizing web search using web click-through data

Abstract: The performance of web search engines may often deteriorate due to the diversity and noisy information contained within web pages. User click-through data can be used to introduce more accurate description (metadata) for web pages, and to improve the search performance. However, noise and incompleteness, sparseness, and the volatility of web pages and queries are three major challenges for research work on user click-through log mining. In this paper, we propose a novel iterative reinforced algorithm to utilize the user click-through data to improve search performance. The algorithm fully explores the interrelations between queries and web pages, and effectively finds "virtual queries" for web pages and overcomes the challenges discussed above. Experiment results on a large set of MSN click-through log data show a significant improvement on search performance over the naive query log mining algorithm as well as the baseline search engine.

Demographic prediction based on user's browsing behavior

Abstract: Demographic information plays an important role in personalized web applications. However, it is usually not easy to obtain this kind of personal data such as age and gender. In this paper, we made a first approach to predict users' gender and age from their Web browsing behaviors, in which the Webpage view information is treated as a hidden variable to propagate demographic information between different users. There are three main steps in our approach: First, learning from the Webpage click-though data, Webpages are associated with users' (known) age and gender tendency through a discriminative model; Second, users' (unknown) age and gender are predicted from the demographic information of the associated Webpages through a Bayesian framework; Third, based on the fact that Webpages visited by similar users may be associated with similar demographic tendency, and users with similar demographic information would visit similar Webpages, a smoothing component is employed to overcome the data sparseness of web click-though log. Experiments are conducted on a real web click-through log to demonstrate the effectiveness of the proposed approach. The experimental results show that the proposed algorithm can achieve up to 30.4% improvements on gender prediction and 50.3% on age prediction in terms of macro F1, compared to baseline algorithms.

Machine learning

Abstract: Machine Learning is the study of methods for programming computers to learn. Computers are applied to a wide range of tasks, and for most of these it is relatively easy for programmers to design and implement the necessary software. However, there are many tasks for which this is difficult or impossible. These can be divided into four general categories. First, there are problems for which there exist no human experts. For example, in modern automated manufacturing facilities, there is a need to predict machine failures before they occur by analyzing sensor readings. Because the machines are new, there are no human experts who can be interviewed by a programmer to provide the knowledge necessary to build a computer system. A machine learning system can study recorded data and subsequent machine failures and learn prediction rules. Second, there are problems where human experts exist, but where they are unable to explain their expertise. This is the case in many perceptual tasks, such as speech recognition, hand-writing recognition, and natural language understanding. Virtually all humans exhibit expert-level abilities on these tasks, but none of them can describe the detailed steps that they follow as they perform them. Fortunately, humans can provide machines with examples of the inputs and correct outputs for these tasks, so machine learning algorithms can learn to map the inputs to the outputs. Third, there are problems where phenomena are changing rapidly. In finance, for example, people would like to predict the future behavior of the stock market, of consumer purchases, or of exchange rates. These behaviors change frequently, so that even if a programmer could construct a good predictive computer program, it would need to be rewritten frequently. A learning program can relieve the programmer of this burden by constantly modifying and tuning a set of learned prediction rules. Fourth, there are applications that need to be customized for each computer user separately. Consider, for example, a program to filter unwanted electronic mail messages. Different users will need different filters. It is unreasonable to expect each user to program his or her own rules, and it is infeasible to provide every user with a software engineer to keep the rules up-to-date. A machine learning system can learn which mail messages the user rejects and maintain the filtering rules automatically. Machine learning addresses many of the same research questions as the fields of statistics, data mining, and psychology, but with differences of emphasis. Statistics focuses on understanding the phenomena that have generated the data, often with the goal of testing different hypotheses about those phenomena. Data mining seeks to find patterns in the data that are understandable by people. Psychological studies of human learning aspire to understand the mechanisms underlying the various learning behaviors exhibited by people (concept learning, skill acquisition, strategy change, etc.).

Tensor Decompositions and Applications

Abstract: This survey provides an overview of higher-order tensor decompositions, their applications, and available software. A tensor is a multidimensional or $N$-way array. Decompositions of higher-order tensors (i.e., $N$-way arrays with $N \geq 3$) have applications in psycho-metrics, chemometrics, signal processing, numerical linear algebra, computer vision, numerical analysis, data mining, neuroscience, graph analysis, and elsewhere. Two particular tensor decompositions can be considered to be higher-order extensions of the matrix singular value decomposition: CANDECOMP/PARAFAC (CP) decomposes a tensor as a sum of rank-one tensors, and the Tucker decomposition is a higher-order form of principal component analysis. There are many other tensor decompositions, including INDSCAL, PARAFAC2, CANDELINC, DEDICOM, and PARATUCK2 as well as nonnegative variants of all of the above. The N-way Toolbox, Tensor Toolbox, and Multilinear Engine are examples of software packages for working with tensors.

A survey of collaborative filtering techniques

Abstract: As one of the most successful approaches to building recommender systems, collaborative filtering (CF) uses the known preferences of a group of users to make recommendations or predictions of the unknown preferences for other users. In this paper, we first introduce CF tasks and their main challenges, such as data sparsity, scalability, synonymy, gray sheep, shilling attacks, privacy protection, etc., and their possible solutions. We then present three main categories of CF techniques: memory-based, modelbased, and hybrid CF algorithms (that combine CF with other recommendation techniques), with examples for representative algorithms of each category, and analysis of their predictive performance and their ability to address the challenges. From basic techniques to the state-of-the-art, we attempt to present a comprehensive survey for CF techniques, which can be served as a roadmap for research and practice in this area.

Recommender systems survey

Abstract: Recommender systems have developed in parallel with the web. They were initially based on demographic, content-based and collaborative filtering. Currently, these systems are incorporating social information. In the future, they will use implicit, local and personal information from the Internet of things. This article provides an overview of recommender systems as well as collaborative filtering methods and algorithms; it also explains their evolution, provides an original classification for these systems, identifies areas of future implementation and develops certain areas selected for past, present or future importance.