체험마케팅(Experiential Marketing)의 오해와 진실

Historically, management theory has ignored the constraints imposed by the biophysical (natural) environment. Building upon resource-based theory, this article attempts to fill this void by proposing a natural-resource-based view of the firm—a theory of competitive advantage based upon the firm's relationship to the natural environment. It is composed of three interconnected strategies: pollution prevention, product stewardship, and sustainable development. Propositions are advanced for each of these strategies regarding key resource requirements and their contributions to sustained competitive advantage.

A natural resource-based view of the firm

Green marketing stems from the degrading of ecological environment and consumer's increasing sense of(environmental) protection.The essence of green marketing is to response actively to man's increasing concern for ecological(environment) and make choices and decisions in marketing by adhering to the environmental protection principle and the(ecological) principle and building up green technology,green market and green industry.Therefore,green marketing has profound ethical connotation.However,green marketing in present Chinese enterprises is actually in conflict with the logics of enterprise behavior.

On "Green Marketing"

This paper reviews the literature on environmentally sustainable practices in textile, apparel and fashion (TAF) industries to allow the mapping of practices across various manufacturing processes and the development of a conceptual framework to guide investigation of the extent of sustainable practices in TAF industries from an environmental perspective.,A systematic literature review was undertaken, consisting of bibliometric and content analysis of 91 articles published in peer-reviewed journals over a 10-year period.,The inclusion of sustainable practices from all manufacturing stages in this review illustrates the diversity and complexities of environmental practices in TAF contexts. However, there is less research in developing country contexts, where most TAF production takes place and a paucity of research in upstream stages of garment washing and dyeing, and the manufacture of trims, accessories and packaging.,The focus is on environmental sustainability and upstream manufacturing processes. The review includes literature in the form of academic journal articles from selected databases during the period January 2010–June 2020.,This review provides academics with a unified depiction of environmentally sustainable practices to stimulate further scholarly research and provides guidance for managers to develop firm sustainability competency by summarising best practices at different manufacturing stages,This review comprehensively maps the academic literature on environmentally sustainable practices in TAF industries from an upstream manufacturing operations context. It highlights the contribution of scholarly study to the knowledge base on environmentally sustainable practices in TAF industries.

Mapping environmentally sustainable practices in textiles, apparel and fashion industries: a systematic literature review

Flower Crops: Cultivation and Management

Recent research shows that traditional business tactics do not support an organization’s goal to be environmentally-friendly as is expected by today’s stakeholders. The increasing demand by stakeho...

GMS for Sustainability Performance in the Apparel Manufacturing Industry: A Conceptual Framework:

Purpose: This study aims to identify the key variables which determine intentions to visit coffee/tea tourism plantations particularly those adopting sustainable practices. Also, this study ascertained the perception of risk in travelling due to the fear of Covid-19 on travel intentions to such coffee/tea tourism destinations. Design/methodology/approach: Using the theory of planned behaviour as a basis for this study’s framework, data was gathered from 302 eco-conscious Generation Y and Z consumers via an online survey. Partial least squares were then applied to analyse the data. Findings: Learning and relaxation motives were important in determining consumers’ attitudes towards sustainable coffee/tea tourism. The intention to engage in sustainable coffee/tea tourism is most strongly affected by the risk of travelling, followed by attitude. Research limitations/implications: The addition of contemporary variables was given to the theory of planned behaviour’s core constructs to better reflect consumers’ attitude and behaviour towards a growing form of tourism under unprecedented times. Practical implications: Travel or tourism operators will have first-hand insights on the factors that drive intentions to visit sustainable coffee and tea destinations, thus enabling more strategic action to be undertaken to reach the targeted young consumers. Originality/value: This study examines young, environmental-conscious consumers’ perspectives on novel travel destinations which adopt sustainable practices. Risk in travelling was assessed which is necessary given Covid-19 has severely disrupted consumers’ travel patterns. © 2021, Emerald Publishing Limited.

Have coffee/tea, will travel: assessing the inclination towards sustainable coffee and tea tourism among the green generations

\nPurpose\nThe desire to find a new look of expressing the Muslim identity in society has led to a renewal of Muslim women’s interest in fashion. This allows fashion players to make trendy clothing and expand their business to meet the rising needs of Muslim women. Thus, this study aims to explore the concept of hijab fashion from the perspective of Islamic clothing retailers in Malaysia.\n\n\nDesign/methodology/approach\nData for this study were collected qualitatively using semi-structured interviews and analysed using a deductive thematic analysis.\n\n\nFindings\nThis exploratory study describes hijab fashion as a representation of clothing for ideal contemporary Muslim women that enhances the beauty in Islamic outfits from the perspective of Islamic clothing retailers. Hijab fashion has emerged as a modern form of the modest dress code in accordance with Islamic guidelines representing the hijaber identity. It is not just a veil to cover the awrah but also represents the impression of fashionableness and modernity, reflecting the self-image, trendy style and personality representing the true ideal Muslim women, who are known as Muslimah.\n\n\nResearch limitations/implications\nThe sample and findings are based exclusively on the perception of retailers directly involved in Malaysia’s Islamic fashion business.\n\n\nPractical implications\nThe findings from this study benefit the fashion retailers, Islamic fashion industry players and policymakers by highlighting the importance of providing appropriate products and services concerning the growth of Muslim consumer market and their spending behaviour.\n\n\nOriginality/value\nThe findings offer a new perspective on the nature of the phenomenon of hijaber fashion as a symbol of the modern Muslim woman from the viewpoint of Islamic fashion practitioners.\n

Thematic analysis of hijab fashion from Muslim clothing retailers perspective

The study of “Floral marketing” has become a catchphrase in both academic and practical arena, thus different issues related to floral marketing have been researched in many international studies. This study is designed on considering the contemporary trends of Floral Marketing in Bangladesh with the view of different Bangladeshi flower farmers and retail floral traders. For assessing the recent scenario, an exploratory research has been conducted. Investigations were carried out during the month of October 2016-January 2017 based on the group discussions and thorough case studies on the Bangladeshi florist business traders. The results reveal that the floral traders haven’t tailored these marketing concerns yet. Besides, it gives a rational perceptive to Bangladeshi traders of utilizing this floral marketing theory to bloom this industry by managing different complexities. Keywords: Flower, Floral Traders, Floral Marketing, Marketing Mix, Bangladesh.

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Exploring the Floral Marketing Practices: An Investigation of the Retail Floral Traders of Bangladesh

This study aims to propose an Ethico-Religious green supply chain management (GSCM) view grounded in Islamic teachings design to govern human beings working in the industries.,This study adopts a qualitative approach that used the semi-structured-interview method as a research instrument. Three experts researching various aspects of Islam were consulted to identify Islamic teachings related to green supply chain practices.,This study identifies several verses of the Holy Quran and the hadiths (a collection of traditions containing the sayings of the Prophet Muhammad) related to GSCM. It proposes these teachings as pro-environmental ethical codes.,The proposed model has not been tested empirically. Future studies can consider an empirical test to find the possible effect of ethical codes on human behavior.,This study contributes to the literature in several ways. First, it presents an Ethico-Religious GSCM view that is new in the literature. Second, it extends the key premise of the natural resource-based view theory for achieving superior competitive advantage. Finally, it proposes a human governance approach useful for achieving firms’ environmental goals. This paper is helpful for managers who will find a human governance model supported by the Ethico-Religious GSCM view.

Husna Ara

Papers

GMS for Sustainability Performance in the Apparel Manufacturing Industry: A Conceptual Framework:

Have coffee/tea, will travel: assessing the inclination towards sustainable coffee and tea tourism among the green generations

Thematic analysis of hijab fashion from Muslim clothing retailers perspective

Exploring the Floral Marketing Practices: An Investigation of the Retail Floral Traders of Bangladesh

Ethico-religious green supply chain management (GSCM): embedding Islamic ethics’ codes for improving environmental concerns