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Ivana Stankovska
Researcher at Lancaster University
Publications - 1
Citations - 48
Ivana Stankovska is an academic researcher from Lancaster University. The author has contributed to research in topics: Marketing strategy. The author has an hindex of 1, co-authored 1 publications receiving 35 citations.
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Digital channels diminish SME barriers: the case of the UK
TL;DR: The usage of digital channels by UK small- and medium-sized enterprises (SMEs) is investigated and the impact caused on their strategic marketing position is assessed and a novel insight into strategic literature for SMEs is opened up.