J
Jacqueline Johnson Brown
Publications - 2
Citations - 2606
Jacqueline Johnson Brown is an academic researcher. The author has contributed to research in topics: Social relation & Interpersonal ties. The author has an hindex of 2, co-authored 2 publications receiving 2480 citations.
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Social Ties and Word-of-Mouth Referral Behavior
TL;DR: In this paper, the relational properties of tie strength and homophily were employed to examine referral behavior at micro and macro levels of inquiry, showing that weak ties displayed an important bridging function allowing information to travel from one distinct subgroup of referral actors to another subgroup in the broader social system.
Journal ArticleDOI
Brand Congruence in Interpersonal Relations: A Social Network Analysis
TL;DR: The authors used graph-theoretic social network techniques to examine interpersonal relationships and brand choice behavior in natural environments, and found significant brand congruence effects were obtained, they were clustered in a few products mediated by types of social relation.