Janice Radway

Bio: Janice Radway is an academic researcher from Northwestern University. The author has contributed to research in topics: Reading (process) & American studies. The author has an hindex of 18, co-authored 45 publications receiving 5312 citations. Previous affiliations of Janice Radway include Duke University & University of California, San Diego.

Reading the Romance: Women, Patriarchy and Popular Literature

Abstract: Originally published in 1984, Reading the Romance challenges popular (and often demeaning) myths about why romantic fiction, one of publishing's most lucrative categories, captivates millions of women readers. Among those who have disparaged romance reading are feminists, literary critics, and theorists of mass culture. They claim that romances enforce the woman reader's dependence on men and acceptance of the repressive ideology purveyed by popular culture. Radway questions such claims, arguing that critical attention "must shift from the text itself, taken in isolation, to the complex social event of reading." She examines that event, from the complicated business of publishing and distribution to the individual reader's engagement with the text. Radway's provocative approach combines reader-response criticism with anthropology and feminist psychology. Asking readers themselves to explore their reading motives, habits, and rewards, she conducted interviews in a midwestern town with forty-two romance readers whom she met through Dorothy Evans, a chain bookstore employee who has earned a reputation as an expert on romantic fiction. Evans defends her customers' choice of entertainment; reading romances, she tells Radway, is no more harmful than watching sports on television. "We read books so we won't cry" is the poignant explanation one woman offers for her reading habit. Indeed, Radway found that while the women she studied devote themselves to nurturing their families, these wives and mothers receive insufficient devotion or nurturance in return. In romances the women find not only escape from the demanding and often tiresome routines of their lives but also a hero who supplies the tenderness and admiring attention that they have learned not to expect. The heroines admired by Radway's group defy the expected stereotypes; they are strong, independent, and intelligent. That such characters often find themselves to be victims of male aggression and almost always resign themselves to accepting conventional roles in life has less to do, Radway argues, with the women readers' fantasies and choices than with their need to deal with a fear of masculine dominance. These romance readers resent not only the limited choices in their own lives but the patronizing atitude that men especially express toward their reading tastes. In fact, women read romances both to protest and to escape temporarily the narrowly defined role prescribed for them by a patriarchal culture. Paradoxically, the books that they read make conventional roles for women seem desirable. It is this complex relationship between culture, text, and woman reader that Radway urges feminists to address. Romance readers, she argues, should be encouraged to deliver their protests in the arena of actual social relations rather than to act them out in the solitude of the imagination. In a new introduction, Janice Radway places the book within the context of current scholarship and offers both an explanation and critique of the study's limitations.

A Feeling for Books: The Book-of-the-Month Club, Literary Taste, and Middle-Class Desire

Abstract: Deftly melding ethnography, cultural history, literary criticism, and autobiographical reflection, A Feeling for Books is at once an engaging study of the Book-of-the-Month Club's influential role as a cultural institution and a profoundly personal meditation about the experience of reading Janice Radway traces the history of the famous mail-order book club from its controversial founding in 1926 through its evolution into an enterprise uniquely successful in blending commerce and culture Framing her historical narrative with writing of a more personal sort, Radway reflects on the contemporary role of the Book-of-the-Month Club in American cultural history and in her own life Her detailed account of the standards and practices employed by the club's in-house editors is also an absorbing story of her interactions with those editors Examining her experiences as a fourteen-year-old reader of the club's selections and, later, as a professor of literature, she offers a series of rigorously analytical yet deeply personal readings of such beloved novels as Marjorie Morningstar and To Kill a Mockingbird Rich and rewarding, this book will captivate and delight anyone who is interested in the history of books and in the personal and transformative experience of reading |For anyone who is interested in the history of books and in the personal and transformative experience of reading Radway offers both an engaging look at the Book-of the-Month Club's role as a cultural institution and a profound meditation on the love of books

Reception Study: Ethnography and the Problems of Dispersed Audiences and Nomadic Subjects

Abstract: (1988) Reception study: Ethnography and the problems of dispersed audiences and nomadic subjects Cultural Studies: Vol 2, No 3, pp 359-376

At the Heart of It All: The Concept of Presence

Abstract: A number of emerging technologies including virtual reality, simulation rides, video conferencing, home theater, and high definition television are designed to provide media users with an illusion that a mediated experience is not mediated, a perception defined here as presence. Traditional media such as the telephone, radio, television, film, and many others offer a lesser degree of presence as well. This article examines the key concept of presence. It begins by noting practical and theoretical reasons for studying this concept. Six conceptualizations of presence found in a diverse set of literatures are identified and a detailed explication of the concept that incorporates these conceptualizations is presented. Existing research and speculation about the factors that encourage or discourage a sense of presence in media users as well as the physiological and psychological effects of presence are then outlined. Finally, suggestions concerning future systematic research about presence are presented.

I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, and the Imagined Audience

Abstract: Social media technologies collapse multiple audiences into single contexts, making it difficult for people to use the same techniques online that they do to handle multiplicity in face-to-face conversation. This article investigates how content producers navigate ‘imagined audiences’ on Twitter. We talked with participants who have different types of followings to understand their techniques, including targeting different audiences, concealing subjects, and maintaining authenticity. Some techniques of audience management resemble the practices of ‘micro-celebrity’ and personal branding, both strategic self-commodification. Our model of the networked audience assumes a many-to-many communication through which individuals conceptualize an imagined audience evoked through their tweets.

Club Cultures: Music, Media and Subcultural Capital

Abstract: Focusing on youth cultures that revolve around dance clubs and raves in Great Britain and the U.S., Sarah Thornton highlights the values of authenticity and hipness and explores the complex hierarchies that emerge within the domain of popular culture. She portrays club cultures as "taste cultures" brought together by micro-media like flyers and listings, transformed into self-conscious "subcultures" by such niche media as the music and style press, and sometimes recast as "movements" with the aid of such mass media as tabloid newspaper front pages. She also traces changes in the recording medium from a marginal entertainment in the 50s to the clubs and raves of the 90s. Drawing on the work of Pierre Bourdieu, Thornton coins the term "subcultural capital" to make sense of distinctions made by "cool" youth, noting particularly their disparagement of the "mainstream" against which they measure their alternative cultural worth. Well supported with case studies, readable, and innovative, Club Cultures will become a key text in cultural and media studies and in the sociology of culture.

How consumers consume: A typology of consumption practices.

Abstract: This article examines what people do when they consume In recent interpretive consumer research, three research streams have emerged, each portraying how people consume through a distinctive metaphor: consuming as experience, consuming as integration, and consuming as classification The research reported here—a two-year observational case study of baseball spectators in Chicago's Wrigley Field bleachers—builds on this literature to systematically detail the universe of actions that constitute consuming The resulting typology refines, extends, and synthesizes the three existing approaches to consuming and adds a fourth dimension—consuming as play—to yield a comprehensive vocabulary for describing how consumers consume The usefulness of the typology is demonstrated by applying it to develop an alternative conception of materialism as a style of consuming

Music in Everyday Life

Abstract: The power of music to influence mood, create scenes, routines and occasions is widely recognised and this is reflected in a strand of social theory from Plato to Adorno that portrays music as an influence on character, social structure and action. There have, however, been few attempts to specify this power empirically and to provide theoretically grounded accounts of music's structuring properties in everyday experience. Music in Everyday Life uses a series of ethnographic studies - an aerobics class, karaoke evenings, music therapy sessions and the use of background music in the retail sector - as well as in-depth interviews to show how music is a constitutive feature of human agency. Drawing together concepts from psychology, sociology and socio-linguistics it develops a theory of music's active role in the construction of personal and social life and highlights the aesthetic dimension of social order and organisation in late modern societies.