Jasper Eshuis

Bio: Jasper Eshuis is an academic researcher from Erasmus University Rotterdam. The author has contributed to research in topics: Corporate governance & Place branding. The author has an hindex of 17, co-authored 56 publications receiving 1301 citations. Previous affiliations of Jasper Eshuis include Wageningen University and Research Centre.

Branding the City: The Democratic Legitimacy of a New Mode of Governance

Abstract: Place branding has been used to influence ideas concerning communities and districts, especially in regeneration programmes. This article approaches branding as a new governance strategy for managing perceptions. Considering the popular criticism that branding is a form of spin that prevents the public from gaining a proper understanding of their government’s policies, this article focuses on the democratic legitimacy of branding in urban governance. The branding of two urban communities in the Netherlands is examined empirically in terms of input legitimacy, throughput legitimacy and output legitimacy. The research shows how the democratic legitimacy of branding varies in the two cases. In one case, branding largely excluded citizens, whereas in the other case there was limited citizen participation. The article indicates that, although branding can potentially be a participatory process in which the feelings and emotions of citizens are included, this potential is not always fully realised in practice.

The Influence of Stakeholder Involvement on The Effectiveness of Place Branding

Abstract: The assumption in the governance literature is that stakeholder involvement enhances the chances of success of governance processes. Place branding has a strong governance character in that it involves many different actors and the government is one of the parties in the branding process. This article draws on survey data acquired from professionals involved in city marketing and branding in the Netherlands to analyse whether stakeholder involvement leads to a clearer brand concept and increased effectiveness of city brands in terms of attracting target groups. The analysis shows that involving stakeholders does make a difference and has positive effects on the clarity of the brand concept.

Learning in context through conflict and alignment: Farmers and scientists in search of sustainable agriculture

Abstract: This article analyzes learning in context through the prism of a sustainable dairy-farming project. The research was performed within a nutrient management project that involved the participation of farmers and scientists. Differences between heterogeneous forms of farmers’ knowledge and scientific knowledge were discursively constructed during conflict and subsequent alignment over the validity and relevance of knowledge. Both conflict and alignment appeared to be essential for learning in context. Conflict spurred learning when disagreeing groups of actors developed their knowledge in order to strengthen their arguments. Conflict caused self-referentiality when the actors no longer listened to each other. This inhibited self-reflection, thus blocking ongoing learning. Nevertheless, after a period of alignment, scientific models and knowledge of farmers were reevaluated and recontextualized. Through determining how to use scientific models and farmers’ knowledge for further learning, aimed at a shared goal, the participating actors also learned how to learn.

Place marketing and citizen participation: branding as strategy to address the emotional dimension of policy making?

Abstract: Place marketing is increasingly used by local governments to enhance the image of cities and achieve policy goals related to economic and spatial development. Place marketing has become part of local and regional governance processes. Critics have argued that place marketing is often applied in top-down ways that exclude citizens. Drawing on survey data this article empirically confirms this critique. But the article shows with a case study that citizen involvement in place branding can be used to enhance the quality of the brand and include citizens’ emotions in governance processes.Points for practitionersThe influence of citizens on place marketing is generally low. Nonetheless, when citizens are given influence the effects of place marketing on spatial plans and other policies increases, according to respondents of this study. Place branding can be carried out interactively with citizens, and then be applied to include citizens’ emotions in governance processes. This may be used to enrich and locally ...

Branding in Governance and Public Management

Abstract: 1. The Rise of Branding in Governance Processes 2. The Many Faces of Branding: Definitions, Functions, and Forms 3. Branding to Influence Perceptions about Policy Problems and Solutions 4. Branding to Activate, Motivate, and Bind Stakeholders in Governance Processes 5. Brands and the Media: Communicating With the Outside World 6. Branding as Governance Strategy 7. Risks and Limits of Branding 8. Brands and Governance: Towards Interactive Forms of Branding

Economy and Society

Abstract: The four Visegrad states — Poland, the Czech Republic, Slovakia (until 1993 Czechoslovakia) and Hungary — form a compact area between Germany and Austria in the west and the states of the former USSR in the east. They are bounded by the Baltic in the north and the Danube river in the south. They are cut by the Sudeten and Carpathian mountain ranges, which divide Poland off from the other states. Poland is an extension of the North European plain and like the latter is drained by rivers that flow from south to north west — the Oder, the Vlatava and the Elbe, the Vistula and the Bug. The Danube is the great exception, flowing from its source eastward, turning through two 90-degree turns to end up in the Black Sea, forming the barrier and often the political frontier between central Europe and the Balkans. Hungary to the east of the Danube is also an open plain. The region is historically and culturally part of western Europe, but its eastern Marches now represents a vital strategic zone between Germany and the core of the European Union to the west and the Russian zone to the east.

The Practice Of Everyday Life

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Justice, Nature and the Geography of Difference

Abstract: This book engages with the politics of social and environmental justice, and seeks new ways to think about the future of urbanization in the twenty-first century. It establishes foundational concepts for understanding how space, time, place and nature the material frames of daily life are constituted and represented through social practices, not as separate elements but in relation to each other. It describes how geographical differences are produced, and shows how they then become fundamental to the exploration of political, economic and ecological alternatives to contemporary life.