Principles and Practice of Structural Equation Modeling (2nd ed.)

The aim of the present study was to examine further the role that self-identity plays in the theory of planned behaviour and, more specifically, to: (1) examine the combined effects of self-identity and social identity constructs on intention and behaviour, and (2) examine the effects of self-identity as a function of past experience of performing the behaviour. The study was concerned with the prediction of intention to engage in household recycling and reported recycling behaviour. A sample of 143 community residents participated in the study. It was prospective in design: measures of the predictors and intention were obtained at the first wave of data collection, whereas behaviour was assessed two weeks later. Selfidentity significantly predicted behavioural intention, a relationship that was not dependent on the extent to which the behaviour had been performed in the past. As expected, there was also evidence that the perceived norm of a behaviourally relevant reference group was related to behavioural intention, but only for participants who identified strongly with the group, whereas the relationship between perceived behavioural control (a personal factor) and intention was strongest for low identifiers.

The theory of planned behaviour: Self identity, social identity, and group norms

Highlighting the important role of marketing in encouraging sustainable consumption, the current research presents a review of the academic literature from marketing and behavioral science that exa...

https://journals.sagepub.com/doi/pdf/10.1177/0022242919825649

How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework:

Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior

Consumer behavior and purchase intention for organic food: A review and research agenda

Predicting green product consumption using theory of planned behavior and reasoned action

Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing

Cause related marketing (CrM) has been increasingly becoming a mainstream of corporate marketing plans. The purpose of this study is to investigate the effect of CrM on attitudes and purchase intention and also the moderating role of cause involvement and skepticism (as covariates) on attitude-intention rationale. The study utilizes experimental design, using a convenience sample of 424 participants in Gujarat. Two structured questionnaire each for experimental group and control group were developed. The stimulus provided is in the form of brand name, product portfolio and CrM ad itself in the questionnaire for experimental group. Using Analysis of Covariance (ANCOVA), study demonstrates that CrM improves the attitude towards brand, attitude towards an ad and purchase intention. Additionally, effect of CrM on attitude-purchase intention link is more explained if consumers are more involved with cause. Skepticism is not relevant to attitudes and purchase intention. This study helps companies to rethink on selecting. It also provides the insights to marketers about how cause involvement influences attitudes and intention and thus adds some valuable theory to the CrM literature.

Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention

We examine the role of socio-demographic factors on consumers’ pro-environmental behavior (PEB)–a subset of ethical behavior and analyze its implications in an emerging market, with a sample study from India. Multivariate analysis of variance (MANOVA) was performed as research method. Results show that males display higher PEB than their female counterparts. Married consumers score more on PEB than single. Mid-age consumers (36–50) also score high on PEB than young and old-age consumers. Furthermore, highly educated consumers are more pro-environmentalist than graduates and post-graduates. The novelty of this study is that centers on the use of demographic variables interactively in order to form microsegments. For instance, married men score more on PEB scale than unmarried men and women and prefer green channels even more (i.e., public transportation). On the contrary, unmarried women display no hesitation in paying more for energy-efficient goods compared to married men and unmarried men. Marketers may aim in setting such PEBs as the moral standards among consumers being an easily identifiable segment as their prime target.

Pro-environmental behavior and socio-demographic factors in an emerging market

Purpose – Marketers have realized the importance of assessing consumers’ willingness to pay (WTP) before introducing green products across different target audience. The purpose of this paper is to examine the relative influence of consumers’ pro-environmental behaviours (PEBs) and environmental locus of control (ELOC) on their WTP for green products. Design/methodology/approach – The study sample consisted of 256 Indian consumers which were recruited with the help of convenience sampling. A structured questionnaire was administered with scales that were well established and that have been used in previous research. Data were analysed with the help of CFA and structural equation modelling to test the relationship of ELOC and PEB anon WTP. Second, clustering respondents according to their PEB and ELOC has been done to find its differential effect on WTP with the help of multivariate analysis of variance (MANOVA). Findings – Findings of the study highlight that WTP for green products is significantly predic...

/pdf/pro-environmental-behaviour-locus-of-control-and-willingness-2o37hupacy.pdf

Jayesh D. Patel

Papers

Predicting green product consumption using theory of planned behavior and reasoned action

Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing

Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention

Pro-environmental behavior and socio-demographic factors in an emerging market

Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products