Machine Learning is the study of methods for programming computers to learn. Computers are applied to a wide range of tasks, and for most of these it is relatively easy for programmers to design and implement the necessary software. However, there are many tasks for which this is difficult or impossible. These can be divided into four general categories. First, there are problems for which there exist no human experts. For example, in modern automated manufacturing facilities, there is a need to predict machine failures before they occur by analyzing sensor readings. Because the machines are new, there are no human experts who can be interviewed by a programmer to provide the knowledge necessary to build a computer system. A machine learning system can study recorded data and subsequent machine failures and learn prediction rules. Second, there are problems where human experts exist, but where they are unable to explain their expertise. This is the case in many perceptual tasks, such as speech recognition, hand-writing recognition, and natural language understanding. Virtually all humans exhibit expert-level abilities on these tasks, but none of them can describe the detailed steps that they follow as they perform them. Fortunately, humans can provide machines with examples of the inputs and correct outputs for these tasks, so machine learning algorithms can learn to map the inputs to the outputs. Third, there are problems where phenomena are changing rapidly. In finance, for example, people would like to predict the future behavior of the stock market, of consumer purchases, or of exchange rates. These behaviors change frequently, so that even if a programmer could construct a good predictive computer program, it would need to be rewritten frequently. A learning program can relieve the programmer of this burden by constantly modifying and tuning a set of learned prediction rules. Fourth, there are applications that need to be customized for each computer user separately. Consider, for example, a program to filter unwanted electronic mail messages. Different users will need different filters. It is unreasonable to expect each user to program his or her own rules, and it is infeasible to provide every user with a software engineer to keep the rules up-to-date. A machine learning system can learn which mail messages the user rejects and maintain the filtering rules automatically. Machine learning addresses many of the same research questions as the fields of statistics, data mining, and psychology, but with differences of emphasis. Statistics focuses on understanding the phenomena that have generated the data, often with the goal of testing different hypotheses about those phenomena. Data mining seeks to find patterns in the data that are understandable by people. Psychological studies of human learning aspire to understand the mechanisms underlying the various learning behaviors exhibited by people (concept learning, skill acquisition, strategy change, etc.).

Machine learning

Twitter, a microblogging service less than three years old, commands more than 41 million users as of July 2009 and is growing fast. Twitter users tweet about any topic within the 140-character limit and follow others to receive their tweets. The goal of this paper is to study the topological characteristics of Twitter and its power as a new medium of information sharing.We have crawled the entire Twitter site and obtained 41.7 million user profiles, 1.47 billion social relations, 4,262 trending topics, and 106 million tweets. In its follower-following topology analysis we have found a non-power-law follower distribution, a short effective diameter, and low reciprocity, which all mark a deviation from known characteristics of human social networks [28]. In order to identify influentials on Twitter, we have ranked users by the number of followers and by PageRank and found two rankings to be similar. Ranking by retweets differs from the previous two rankings, indicating a gap in influence inferred from the number of followers and that from the popularity of one's tweets. We have analyzed the tweets of top trending topics and reported on their temporal behavior and user participation. We have classified the trending topics based on the active period and the tweets and show that the majority (over 85%) of topics are headline news or persistent news in nature. A closer look at retweets reveals that any retweeted tweet is to reach an average of 1,000 users no matter what the number of followers is of the original tweet. Once retweeted, a tweet gets retweeted almost instantly on next hops, signifying fast diffusion of information after the 1st retweet.To the best of our knowledge this work is the first quantitative study on the entire Twittersphere and information diffusion on it.

https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=7104&context=sis_research

What is Twitter, a social network or a news media?

We investigated the differential diffusion of all of the verified true and false news stories distributed on Twitter from 2006 to 2017. The data comprise ~126,000 stories tweeted by ~3 million people more than 4.5 million times. We classified news as true or false using information from six independent fact-checking organizations that exhibited 95 to 98% agreement on the classifications. Falsehood diffused significantly farther, faster, deeper, and more broadly than the truth in all categories of information, and the effects were more pronounced for false political news than for false news about terrorism, natural disasters, science, urban legends, or financial information. We found that false news was more novel than true news, which suggests that people were more likely to share novel information. Whereas false stories inspired fear, disgust, and surprise in replies, true stories inspired anticipation, sadness, joy, and trust. Contrary to conventional wisdom, robots accelerated the spread of true and false news at the same rate, implying that false news spreads more than the truth because humans, not robots, are more likely to spread it.

The spread of true and false news online

Directed links in social media could represent anything from intimate friendships to common interests, or even a passion for breaking news or celebrity gossip. Such directed links determine the flow of information and hence indicate a user's influence on others — a concept that is crucial in sociology and viral marketing. In this paper, using a large amount of data collected from Twitter, we present an in-depth comparison of three measures of influence: indegree, retweets, and mentions. Based on these measures, we investigate the dynamics of user influence across topics and time. We make several interesting observations. First, popular users who have high indegree are not necessarily influential in terms of spawning retweets or mentions. Second, most influential users can hold significant influence over a variety of topics. Third, influence is not gained spontaneously or accidentally, but through concerted effort such as limiting tweets to a single topic. We believe that these findings provide new insights for viral marketing and suggest that topological measures such as indegree alone reveals very little about the influence of a user.

/pdf/measuring-user-influence-in-twitter-the-million-follower-44v20fo7ym.pdf

Measuring User Influence in Twitter: The Million Follower Fallacy

The use of recommender systems is an emerging trend today, when user behavior information is abundant. There are many large datasets available for analysis because many businesses are interested in future user opinions. Sophisticated algorithms that predict such opinions can simplify decision-making, improve customer satisfaction, and increase sales. However, modern datasets contain millions of records, which represent only a small fraction of all possible data. Furthermore, much of the information in such sparse datasets may be considered irrelevant for making individual recommendations. As a result, there is a demand for a way to make personalized suggestions from large amounts of noisy data.
Current recommender systems are usually all-in-one applications that provide one type of recommendation. Their inflexible architectures prevent detailed examination of recommendation accuracy and its causes. We introduce a novel architecture model that supports scalable, distributed suggestions from multiple independent nodes. Our model consists of two components, the input matrix generation algorithm and multiple platform-independent combination algorithms. A dedicated input generation component provides the necessary data for combination algorithms, reduces their size, and eliminates redundant data processing. Likewise, simple combination algorithms can produce recommendations from the same input, so we can more easily distinguish between the benefits of a particular combination algorithm and the quality of the data it receives. Such flexible architecture is more conducive for a comprehensive examination of our system.
We believe that a user's future opinion may be inferred from a small amount of data, provided that this data is most relevant. We propose a novel algorithm that generates a more optimal recommender input. Unlike existing approaches, our method sorts the relevant data twice. Doing this is slower, but the quality of the resulting input is considerably better. Furthermore, the modular nature of our approach may improve its performance, especially in the cloud computing context. We implement and validate our proposed model via mathematical modeling, by appealing to statistical theories, and through extensive experiments, data analysis, and empirical studies.
Our empirical study examines the effectiveness of accuracy improvement techniques for collaborative filtering recommender systems. We evaluate our proposed architecture model on the Netflix dataset, a popular (over 130,000 solutions), large (over 100,000,000 records), and extremely sparse (1.1%) collection of movie ratings. The results show that combination algorithm tuning has little effect on recommendation accuracy. However, all algorithms produce better results when supplied with a more relevant input. Our input generation algorithm is the reason for a considerable accuracy improvement.

/pdf/a-distributed-architecture-centric-approach-to-computing-31zmh6iinx.pdf

A distributed, architecture-centric approach to computing accurate recommendations from very large and sparse datasets

This paper focuses on the problem of identifying influential users of micro-blogging services. Twitter, one of the most notable micro-blogging services, employs a social-networking model called "following", in which each user can choose who she wants to "follow" to receive tweets from without requiring the latter to give permission first. In a dataset prepared for this study, it is observed that (1) 72.4% of the users in Twitter follow more than 80% of their followers, and (2) 80.5% of the users have 80% of users they are following follow them back. Our study reveals that the presence of "reciprocity" can be explained by phenomenon of homophily. Based on this finding, TwitterRank, an extension of PageRank algorithm, is proposed to measure the influence of users in Twitter. TwitterRank measures the influence taking both the topical similarity between users and the link structure into account. Experimental results show that TwitterRank outperforms the one Twitter currently uses and other related algorithms, including the original PageRank and Topic-sensitive PageRank.

/pdf/twitterrank-finding-topic-sensitive-influential-twitterers-11ah2svy42.pdf

TwitterRank: finding topic-sensitive influential twitterers

Twitter as a new form of social media can potentially contain much useful information, but content analysis on Twitter has not been well studied. In particular, it is not clear whether as an information source Twitter can be simply regarded as a faster news feed that covers mostly the same information as traditional news media. In This paper we empirically compare the content of Twitter with a traditional news medium, New York Times, using unsupervised topic modeling. We use a Twitter-LDA model to discover topics from a representative sample of the entire Twitter. We then use text mining techniques to compare these Twitter topics with topics from New York Times, taking into consideration topic categories and types. We also study the relation between the proportions of opinionated tweets and retweets and topic categories and types. Our comparisons show interesting and useful findings for downstream IR or DM applications.

/pdf/comparing-twitter-and-traditional-media-using-topic-models-40ux4xfa4w.pdf

Comparing twitter and traditional media using topic models

Twitter, as a form of social media, is fast emerging in recent years. Users are using Twitter to report real-life events. This paper focuses on  detecting those events by analyzing the text stream in Twitter. Although event detection has long been a research topic, the characteristics of Twitter make it a non-trivial task. Tweets reporting such events are usually overwhelmed by high flood of meaningless “babbles”. Moreover, event detection algorithm needs to be scalable given the sheer amount of tweets. This paper attempts to tackle these challenges with EDCoW (Event Detection with Clustering of Wavelet-based Signals). EDCoW builds signals for individual words by applying wavelet analysis on the frequencybased raw signals of the words. It then filters away the trivial words by looking at their corresponding signal autocorrelations. The remaining words are then clustered to form events with a modularity-based graph partitioning technique. Experimental results show promising result of EDCoW.

/pdf/event-detection-in-twitter-a4axbvhtok.pdf

Event Detection in Twitter

Many private and/or public organizations have been reported to create and monitor targeted Twitter streams to collect and understand users' opinions about the organizations. Targeted Twitter stream is usually constructed by filtering tweets with user-defined selection criteria e.g. tweets published by users from a selected region, or tweets that match one or more predefined keywords. Targeted Twitter stream is then monitored to collect and understand users' opinions about the organizations. There is an emerging need for early crisis detection and response with such target stream. Such applications require a good named entity recognition (NER) system for Twitter, which is able to automatically discover emerging named entities that is potentially linked to the crisis. In this paper, we present a novel 2-step unsupervised NER system for targeted Twitter stream, called TwiNER. In the first step, it leverages on the global context obtained from Wikipedia and Web N-Gram corpus to partition tweets into valid segments (phrases) using a dynamic programming algorithm. Each such tweet segment is a candidate named entity. It is observed that the named entities in the targeted stream usually exhibit a gregarious property, due to the way the targeted stream is constructed. In the second step, TwiNER constructs a random walk model to exploit the gregarious property in the local context derived from the Twitter stream. The highly-ranked segments have a higher chance of being true named entities. We evaluated TwiNER on two sets of real-life tweets simulating two targeted streams. Evaluated using labeled ground truth, TwiNER achieves comparable performance as with conventional approaches in both streams. Various settings of TwiNER have also been examined to verify our global context + local context combo idea.

https://www3.ntu.edu.sg/home/AXSun/paper/sun_sigir12twiner.pdf

TwiNER: named entity recognition in targeted twitter stream

Twitter has attracted millions of users to share and disseminate most up-to-date information, resulting in large volumes of data produced everyday However, many applications in Information Retrieval (IR) and Natural Language Processing (NLP) suffer severely from the noisy and short nature of tweets In this paper, we propose a novel framework for tweet segmentation in a batch mode, called HybridSeg By splitting tweets into meaningful segments, the semantic or context information is well preserved and easily extracted by the downstream applications HybridSeg finds the optimal segmentation of a tweet by maximizing the sum of the stickiness scores of its candidate segments The stickiness score considers the probability of a segment being a phrase in English (ie, global context) and the probability of a segment being a phrase within the batch of tweets (ie, local context) For the latter, we propose and evaluate two models to derive local context by considering the linguistic features and term-dependency in a batch of tweets, respectively HybridSeg is also designed to iteratively learn from confident segments as pseudo feedback Experiments on two tweet data sets show that tweet segmentation quality is significantly improved by learning both global and local contexts compared with using global context alone Through analysis and comparison, we show that local linguistic features are more reliable for learning local context compared with term-dependency As an application, we show that high accuracy is achieved in named entity recognition by applying segment-based part-of-speech (POS) tagging

/pdf/tweet-segmentation-and-its-application-to-named-entity-1zzu0phh55.pdf

Jianshu Weng

Papers

TwitterRank: finding topic-sensitive influential twitterers

Comparing twitter and traditional media using topic models

Event Detection in Twitter

TwiNER: named entity recognition in targeted twitter stream

Tweet Segmentation and Its Application to Named Entity Recognition