J
Jinhee Lee
Publications - 3
Citations - 5
Jinhee Lee is an academic researcher. The author has contributed to research in topics: Grounded theory & Axial coding. The author has an hindex of 1, co-authored 1 publications receiving 2 citations.
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The Sustainable Success and Growth of Social Ventures: Their Internal and External Factors
TL;DR: In this paper, a qualitative research method is employed to examine the interviewees' perspectives, and the data were analyzed using the framework of grounded theory using three-step grounded theory process via open coding, axial coding, and selective coding.
Journal ArticleDOI
The Effect of Beauty Influencers’ Characteristics and Product Characteristics on New Product Acceptance Intentions : Focusing on Chinese Consumers
Ruiqi Xu,Eun-Hye Kim,Jinhee Lee +2 more
Journal ArticleDOI
A Case Study on Metaverse Fashion Marketing of Global Fashion Luxury Brand
Dong-Hyun Kim,Jinhee Lee +1 more
TL;DR: In this article , the authors studied the convergence of fashion luxury brands and metaverses through meta-bus marketing and found new types of communication about metaverse marketing by studying marketing cases by brand, including Gucci, Louis Vuitton, Burberry and Dolce & Gabbana.