This revised and updated edition provides not only simple, one-line definitions, but also entries that discuss the issues involved in, and alternative approaches to, the central concepts, theories and writings of sociology. It is a comprehensive reference for students of school to university level. For this edition, many new definitions have been added and existing ones updated where necessary. The range of entries is wide, from advertising to critical theory, from epistemology to flexible specialization and from Saussure to working-class conservatism. There are also useful cross-references and an updated bibliography to enhance the balance to this book.

Penguin Dictionary of Sociology

Consumer behavior depth interviews are grouped with other kinds of story telling—fairy tales, novels, psychological test responses, and myths—as imaginative statements that can be qualitatively int...

Intepreting Consumer Mythology: A Structural Approach to Consumer Behavior:

By 50,000 years ago, the effects of a ‘symbolic explosion’ — an efflorescence of human art, song, dance and ritual — were rippling across the globe. Applied to archaeological evidence, standard neo-Darwinian theory offers new understandings of this improbable event. The present article defines ‘symbolism’, models quasi-ritual behaviour in late archaic Homo sapiens, extends the argument to the emergence of anatomically modern humans and concludes with preliminary tests against archaeological, ethnographic and rock art data.

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The Human Symbolic Revolution: A Darwinian Account

The 'work organization' has, for many, come to replace the Church in dictating the meanings by which people are expected to structure their social action. This paper describes the function of myth in human life, the challenge to traditional mythologies through the emergence of science and technology and how the new order of organizational ideologies and myths fail to provide the integration necessary for life adjustment. The argument for the current emergence of a new form of mythology, one which challenges contemporary understandings of human beings and social organiza tion, is assessed.

Myth, Meaning and Work Organization

The centrality of emotion in thought and action is increasingly recognized in the human sciences, though basic questions of definition and scope remain unresolved. Where do emotions begin and end? How should we identify and analyse them? How should we write about them? Ethnographic fieldwork, as pioneered by Malinowski, offers powerful insights into the place of emotion in social life; but emotions are peculiarly difficult to capture in the generalizing format of case study and ethnographic summary. In this article I argue that semantic, structural, and discourse-based approaches tend to miss what is most important – what counts for the persons concerned and therefore what makes the emotion. I review the conceptual and methodological issues and conclude that only a narrative approach can capture both the particularity and the temporal dimension of emotion, restoring verisimilitude and fidelity to experience.

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Anthropology and emotion

JUNG (C. G.) e KERENYI (C.). Introduction to a science of Mythology.  The Myth of the divine child and the Mysteries of Eleusis. London,  Routledge Kegan Paul, 289 pags.. (Primeiro Paragrafo do Artigo) No que toca a este livro, devo adiantar, ao leitor que nao se destina a responder as perguntas sem conta que se fazem acerca de minucias mitologicas.

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Johannes Hecht

Papers

Introduction to a science of Mythology