This review surveys an emergent methodological trend in anthropological research that concerns the adaptation of long-standing modes of ethnographic practices to more complex objects of study. Ethnography moves from its conventional single-site location, contextualized by macro-constructions of a larger social order, such as the capitalist world system, to multiple sites of observation and participation that cross-cut dichotomies such as the “local” and the “global,” the “lifeworld” and the “system.” Resulting ethnographies are therefore both in and out of the world system. The anxieties to which this methodological shift gives rise are considered in terms of testing the limits of ethnography, attenuating the power of fieldwork, and losing the perspective of the subaltern. The emergence of multi-sited ethnography is located within new spheres of interdisciplinary work, including media studies, science and technology studies, and cultural studies broadly. Several “tracking” strategies that shape multi-site...

http://anthro.vancouver.wsu.edu/media/Course_files/anth-490-edward-h-hagen/marcus-1995-ethnography-in-of-the-world-system_the-emergence-of-multi-sited-ethnography.pdf

Ethnography in/of the World System: The Emergence of Multi-Sited Ethnography

The author develops “netnography” as an online marketing research technique for providing consumer insight. Netnography is ethnography adapted to the study of online communities. As a method, netnography is faster, simpler, and less expensive than traditional ethnography and more naturalistic and unobtrusive than focus groups or interviews. It provides information on the symbolism, meanings, and consumption patterns of online consumer groups. The author provides guidelines that acknowledge the online environment, respect the inherent flexibility and openness of ethnography, and provide rigor and ethics in the conduct of marketing research. As an illustrative example, the author provides a netnography of an online coffee newsgroup and discusses its marketing implications.

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The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities

The Study of Man. By Michael Polanyi. Price, $1.75. Pp. 102. University of Chicago Press, 5750 Ellis Ave., Chicago 37, 1959. One subtitle to Polanyi's challenging and fascinating book might be The Evolution and Natural History of Error , for Polanyi is at pains to expunge what he believes to be the false notion contained in the contemporary view of science which treats it as an object and basically impersonal discipline. According to Polanyi not only is this a radical and important error, but it is harmful to the objectives of science itself. Another subtitle could be Farewell to Detachment , for in place of cold objectivity he develops the idea that science is necessarily intensely personal. It is a human endeavor and human point of view which cannot be divorced from nor uprooted out of the human matrix from which it arises and in which it works. For a good while

Personal Knowledge: Towards a Post-Critical Philosophy

Distinguishing four sources of power in human societies – ideological, economic, military and political – The Sources of Social Power traces their interrelations throughout human history In this first volume, Michael Mann examines interrelations between these elements from neolithic times, through ancient Near Eastern civilizations, the classical Mediterranean age and medieval Europe, up to just before the Industrial Revolution in England It offers explanations of the emergence of the state and social stratification; of city-states, militaristic empires and the persistent interaction between them; of the world salvation religions; and of the particular dynamism of medieval and early modern Europe It ends by generalizing about the nature of overall social development, the varying forms of social cohesion and the role of classes and class struggle in history First published in 1986, this new edition of Volume 1 includes a new preface by the author examining the impact and legacy of the work

The sources of social power

The term "access" is frequently used by property and natural resource analysts without adequate definition. In this paper we develop a concept of access and examine a broad set of factors that differentiate access from property. We define access as "the ability to derive benefits from things," broadening from property's clas- sical definition as "the right to benefit from things." Access, following this definition, is more akin to "a bundle of powers" than to property's notion of a "bundle of rights." This formulation includes a wider range of social relationships that constrain or enable benefits from resource use than property relations alone. Using this fram- ing, we suggest a method of access analysis for identifying the constellations of means, relations, and processes that enable various actors to derive benefits from re- sources. Our intent is to enable scholars, planners, and policy makers to empirically "map" dynamic processes and relationships of access.

A Theory of Access.

The Social Life of Things: Commodities in Cultural Perspective.

Preface 1. Introduction: death and the regeneration of life Maurice Bloch and Jonathan Parry 2. The dead and the devils among the Bolivian Laymi Olivia Haris 3. Sacrificial death and the necrophagous ascetic Jonathan Parry 4. Witchcraft, greed, cannibalism and death: some related themes from the New Guinea Highlands Andrew Strathern 5. Lugbara death John Middleton 6. Of flesh and bones: the management of death pollution in Cantoese society James L. Watson 7. Social dimensions of death in four African hunting and gathering societies James Woodburn 8. Death, women and power Maurice Bloch Index.

Death and the regeneration of life

Relecture critique de " l'Essai sur le Don " de M. Mauss, a la lumiere de l'ideologie de l'echange maori et hindouiste

The Gift, the Indian Gift and the 'Indian Gift'

This volume deals with the way in which money is symbolically represented in a range of different cultures, from South and South-east Asia, Africa and South America. It is also concerned with the moral evaluation of monetary and commercial exchanges as against exchanges of other kinds. The essays cast radical doubt on many Western assumptions about money: that it is the acid which corrodes community, depersonalises human relationships, and reduces differences of quality to those of mere quantity; that it is the instrument of man's freedom, and so on. Rather than supporting the proposition that money produces easily specifiable changes in world view, the emphasis here is on the way in which existing world views and economic systems give rise to particular ways of representing money. But this highly relativistic conclusion is qualified once we shift the focus from money to the system of exchange as a whole. One rather general pattern that then begins to emerge is of two separate but related transactional orders, the majority of systems making some ideological space for relatively impersonal, competitive and individual acquisitive activity. This implies that even in a non-monetary economy these features are likely to exist within a certain sphere of activity, and that it is therefore misleading to attribute them to money. By so doing, a contrast within cultures is turned into a contrast between cultures, thereby reinforcing the notion that money itself has the power to transform the nature of social relationships.

Money and the Morality of Exchange

This collection is concerned with the symbolic representation of money in a range of different societies, and more specifically with the moral evaluation of monetary and commercial exchanges. It focuses on the different cultural meanings surrounding monetary transactions, emphasizing the enormous cultural variation in the way money is symbolized and how this symbolism relates to culturally constructed notions of production, consumption, circulation, and exchange.

Jonathan Parry

Papers

The Social Life of Things: Commodities in Cultural Perspective.

Death and the regeneration of life

The Gift, the Indian Gift and the 'Indian Gift'

Money and the Morality of Exchange

Introduction: money and the morality of exchange